Hall & Partners

People want to act, but often don’t. This is called the intention-to-action gap. To bridge it, brands need to identify the right cues and rituals that prompt behaviour.   In the final video of our See, Feel, Think, Do series - where we explore DO - behavioural science expert Richard Shotton and Hall & Partners's Partner, Katie Warwick reveal how brands can prompt behaviour by: 🔹 Tying themselves to specific moments and occasions 🔹 Creating triggers that drive real engagement 🔹 Transforming motivation into habitual action   Watch the video now and learn how to make your brand a part of consumers’ daily lives.    Escalent | C Space   #BehavioralScience #BrandGrowth #DriveBehaviour

Recently, Hall & Partners hosted a sold-out event featuring insights from the brilliant Richard Shotton and a panel of industry experts. They dove deep into our See, Feel, Think, Do framework to uncover how behavioural principles like the ‘isolation effect,’ ‘social proof,’ ‘framing’, and 'intention-to-action-gap' influence consumer decision-making.   From Virgin Atlantic’s distinctive branding to Pandora’s rituals of gifting, these examples show just how behavioural science can drive brand growth and inspire action.    Want to explore how behavioural science can supercharge your brand strategy? Dive into the full blog here - https://lnkd.in/gNpHBR4X.   Heidi Krogstrup Pedersen (Pandora) | Nathan Omare (SharkNinja) | Alice McGinn (Lucky Generals) | Branka O.   Escalent | C Space    #BehaviouralScience #BrandGrowth #MarketingInsights 

People don’t evaluate prices in isolation – they compare. Brands that curate the right context make it easier for consumers to understand their value and choose them.   In the third video of our See, Feel, Think, Do series – where we explore THINK – behavioural science expert Richard Shotton and Hall & Partners's Partner, Kurt Stuhllemmer, share how behavioural science helps brands:   ✅ Change mental comparisons ✅ Boost perceived value ✅ Drive growth through context   Watch the video now to discover how behavioural science can elevate your brand’s perceived worth and drive action.   Escalent | C Space   #BehavioralScience #BrandGrowth #MarketingStrategy

In the wake of Netflix's 'Buy Now! The Shopping Conspiracy' and Black Friday’s consumer frenzy, marketing often gets painted as the boogeyman driving overconsumption. But is that the full story?   In his latest blog, Kurt Stuhllemmer, Partner at Hall & Partners, explores how responsible marketing can empower, innovate, and reflect real consumer values – becoming a force for positive growth.   Marketing isn’t the villain it's portrayed as. When brands listen to consumers and act on insights, marketing becomes a tool for progress, not manipulation. – https://lnkd.in/ge9JFhAY   Escalent | C Space   #MarketingForGood #BrandResponsibility #ConsumerInsights #BrandStrategy

Tired of spending countless hours managing data requests and creating reports? Enlyta’s intuitive Data Dashboards make brand tracking easier than ever. Present complex survey data in a visually engaging, easy-to-digest format that keeps stakeholders informed and impressed. Click on the link below to simplify your workflow and elevate your brand insights today. - https://lnkd.in/gVjhMbPa Escalent | C Space #DataDashboards #BrandTracking #SimplifyData #DataVisualization

Want to know how emotional connections and social proof can drive your brand’s growth?   Watch the second video of our SEE, FEEL, THINK, DO series, where we explore FEEL, highlighting why emotions shape behaviour and how showcasing popularity can make your brand more appealing.   Featuring insights from behavioural science expert Richard Shotton and Hall & Partners' Partner, David Moir, this video reveals strategies to resonate emotionally with consumers and create a lasting impact.   Is your brand leveraging emotion and social proof effectively? Watch now to learn how to connect deeply with consumers and drive lasting growth.   Escalent | C Space   #EmotionalBranding #BrandGrowth #BehaviouralScience #Events

What a fantastic night at the Market Research Society (MRS) Awards! 🎉   We’re proud to be Highly Commended with Roche for the Healthcare Research Award. It’s inspiring to celebrate the incredible achievements shaping the future of research and pharma.   Here’s to innovation, collaboration, and making a difference! Escalent | C Space   Darja Irdam | Mantas Cerniauskas | Matthew Turner #MRSawards #HealthcareResearch #ProudTeam

👏 Proud moment for Hall & Partners!   Thrilled to be Highly Commended alongside Roche for the Market Research Society (MRS) Award for Healthcare Research.   Congratulations to all the winners and nominees for their ground-breaking contributions to the research industry. Let’s continue to improve patient outcomes, together. Escalent | C Space #MRSawards #MRX

In today’s competitive world, distinctiveness is key to growth. It’s not just about being noticed – it’s about building mental availability and to be chosen ahead of others.   To achieve this, brands must shape what people SEE, FEEL, THINK, and DO – Hall & Partners’ proven strategic framework, grounded in behavioural and social science.   In the first video of our four-part series, we focus on SEE and explore why distinctive brands succeed. Featuring insights from behavioural science expert Richard Shotton and H&P Partner, Farid Jeeawody, this video reveals how embracing distinctivity across campaigns, experiences, and even breaking category conventions can set your brand apart.   Is your brand distinctive enough to be chosen? Watch now. Escalent | C Space #BrandStrategy #BehaviouralScience #ConsumerInsights #Events

Every great ad campaign is built on a foundation of powerful consumer insights. Strong brands don’t rely solely on creativity – they flourish by deeply understanding their audience.     In this blog, Joe Fullylove, Strategist at @H&P, delves into why ad planners and research teams must work hand-in-hand to craft brands that resonate emotionally and stand the test of time.   Click the link below to discover how collaboration shapes brand identity and drives proven long-term success. - https://lnkd.in/dFNK44Y8   Escalent | C Space    #BrandStrategy #EmotionalMarketing #ConsumerInsights #AdPlanning