Basis

🏆 Five wins. A moment to celebrate. Last night, Basis was honored with five MRS Awards——celebrating bold ideas, social impact, and collaborations that drive real change A huge congratulations to our incredible clients and partners: * Which?, UKHSA, Sage and Euro Millions for trusting us to deliver transformative insights. * Our valued partner Deep Blue Thinking for collaborating with us on impactful work. And to the Basis team, whose expertise, creativity, and dedication made these wins possible—thank you for inspiring trust and delivering results that actually make a difference. Here’s what we took home: * B2B Network Award for Business-to-Business Research: With Sage * Award for Healthcare Research: With UKHSA * Award for New Consumer Insight: With Which? * Research Live Award for Business Impact of the Year - Global: With Deep Blue Thinking and EuroMillions * Liz Nelson Award for Social Impact: With UKHSA Thank you to the Market Research Society (MRS) for celebrating the creativity and collaboration behind these achievements! #MRSAwards #TheBasisEffect #WinningTogether

The Era of Guessing is Over. What if your personas could predict what your audience will do next—not just who they are? Our new AI Personas Playbook empowers insights professionals to: 🔍 Decode audience motivations in real time. 📊 Spot behavior shifts before they happen. 🚀 Transform insights into strategies that drive real growth. Download the playbook here: https://lnkd.in/gEdWEGis

The Basis Health team is growing—meet the newest talent in our New York office: - Tobe Chima – A sharp eye for the 'why'—turning human behavior into actionable breakthroughs. - Thelma Tricoire – Transforming biotech insights into smarter, more accessible health solutions. - Ayishatu Nuhu – The steady hand keeping us organized, focused and thriving. They’re bringing fresh energy and expertise—and we’re just getting started. Ready to make a difference? Join us: https://hubs.la/Q02___j60 #FacesOfBasis #HealthReimagined

Your audience doesn't stand still. Do your personas keep up? Our new AI Personas Playbook reveals the “why” behind your audience’s actions and predicts what they'll do next–helping you stay ahead of trends and make smarter, faster decisions with real-time, adaptive profiles. Discover how AI Personas help you: ✅ Reveal why your audience acts ✅ Predict what they'll do next ✅ Make smarter, faster decisions Download the playbook here: https://hubs.la/Q02_K7CG0

As part of our big win at the 2024 Market Research Society (MRS) Awards, we’re excited to share more about one of the standout projects that helped us bring home Research Live’s Business Impact of the Year – Global award! In collaboration with Deep Blue Thinking and EuroMillions, we developed EuroDreams, a game that now drives 25% of average sales across Europe (40% in France!). This project blended bold ideas and deep expertise to create meaningful impact. A huge thank you to EuroMillions for trusting us and to Nick Bonney at Deep Blue Thinking for their exceptional collaboration. And a special shoutout to our very own Polly Shrager and Alexander McIndoe who represented Basis brilliantly on this award-winning project! Dive into the full feature on Research Live: https://hubs.la/Q02_hKm50 #MRSAwards #EuroDreams #TheBasisEffect #WinningTogether

🏆 Five wins. A moment to celebrate. Last night, Basis was honored with five MRS Awards——celebrating bold ideas, social impact, and collaborations that drive real change A huge congratulations to our incredible clients and partners: * Which?, UKHSA, Sage and Euro Millions for trusting us to deliver transformative insights. * Our valued partner Deep Blue Thinking for collaborating with us on impactful work. And to the Basis team, whose expertise, creativity, and dedication made these wins possible—thank you for inspiring trust and delivering results that actually make a difference. Here’s what we took home: * B2B Network Award for Business-to-Business Research: With Sage * Award for Healthcare Research: With UKHSA * Award for New Consumer Insight: With Which? * Research Live Award for Business Impact of the Year - Global: With Deep Blue Thinking and EuroMillions * Liz Nelson Award for Social Impact: With UKHSA Thank you to the Market Research Society (MRS) for celebrating the creativity and collaboration behind these achievements! #MRSAwards #TheBasisEffect #WinningTogether

Tonight’s the night—we couldn’t be more excited to celebrate the Market Research Society (MRS) awards! With 9 nominations across 8 categories, Basis is proud to stand alongside the industry’s best and recognize the work shaping the future of insights. Good luck to all the nominees! #MRSAwards #TheBasisEffect #AwardsNightReady

The countdown is on—just one day until the Market Research Society (MRS) Awards!   From putting the finishing touches on black-tie looks to reflecting on a milestone year for Basis, we’re ready to celebrate with the best in the industry.   A throwback to Rune Mortensen and Chris Hope looking sharp at the Aura Awards a few years ago. Here’s to an exciting evening ahead!   How do you get ready for awards night? 👔✨   #MRSAwards #TheBasisEffect #AuraAwardsThrowback

Recently, the Basis Health team came together in Las Vegas for a retreat that blended connection, collaboration, and a classic Vegas fun. Yes, it was Vegas—but this time, what happened there brought us closer as a team. From spirited challenges to late-night dance parties, we reconnected, shared ideas, and left with fresh energy and purpose. We’re back to work recharged and ready to build on the ideas and connections we forged together. Here’s to the team, the moments, and the inspiration driving us forward! #BasisHealth #WhatHappenedInVegas #VivaLasBasis

It’s been an incredible awards season here at Basis! As the countdown to the Market Research Society (MRS) Awards on December 2nd continues, we’re taking a moment to reflect on our 8 category nominations—more than any other insights consultancy this year. 🎉 These nominations span industries, methods, and impacts, showcasing the trust our clients place in us and the creativity and collaboration of our brilliant team. Here’s what we’re thrilled to be shortlisted for: ➡️ Creative Development Research with Cancer Research UK (CRUK) ➡️ Healthcare Research with UKHSA ➡️ Applications of Research with Currys plc and Gen ➡️ B2B Research Excellence with Sage ➡️ New Consumer Insights with Which? ➡️ Business Impact of the Year – Global with Deep Blue Thinking for EuroMillions.com ➡️ Young Researcher of the Year honoring our very own Dan Lemmon of Basis Social ➡️ And the ultimate honor: Agency of the Year Huge thanks to our incredible clients, partners, and team members who make achievements like this possible. We can’t wait to celebrate with everyone at the ceremony! Find out more about the work that earned these nominations and how we’re shaping what’s next: https://hubs.la/Q02ZwF220 #MRSAwards #TheBasisEffect #InsightsWithImpact