Big congratulations to Evan DiMarzio, winner of the 2024 Outstanding Young Researcher Award at the #QuirksAwards! There were over 200 submissions for this award, and Evan truly represents the best of the best! In his submission, one client noted "We are impressed by his flexibility and ability to create custom research designs. He does not rely solely on "off the shelf" approaches but builds designs based on a strong foundational knowledge of analytical tools...He has a knack for explaining results in an easily digestible manner." Congrats again to Evan!
PSB Insights
Market Research
Washington, District of Columbia 7,255 followers
PSB is a full-service strategic consultancy that offers custom research-based solutions to create Insights That Count™
About us
PSB is a modern global insights consultancy. We provide a unique integration of innovative research methodologies and strategic counsel to help solve our clients’ most complex challenges. We partner closely with our clients to help shape the right questions that most effectively address the business question. With full-spectrum capabilities from ethnographic qualitative research to sophisticated predictive modeling, PSB takes a multi-modal approach to unearthing insights. Unlike cookie-cutter solutions providers, we integrate the right methodologies required for each engagement to deliver insights that catalyze opportunity. And we deliver insights that count.
- Website
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http://www.psbinsights.com/
External link for PSB Insights
- Industry
- Market Research
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Type
- Public Company
- Founded
- 1975
- Specialties
- Brand Positioning, Image Management, Messaging, Corporate Affairs, Crisis & Issues Management, Corporate Responsibility, Strategic Communications, Data Analytics, Campaigns & Public Policy, Ad Development & Testing, Strategy, Market Research, Quantitative Research, Audience Segmentation, Vaule Proposition, Marketing Strategy Consulting, Communications, Qualitative Research, Social Intelligence, and Advanced Analytics
Locations
Employees at PSB Insights
Updates
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We're excited to see Morgan James speak along with a fantastic panel of women! If you live in the Bellevue, WA area, be sure to check out Morgan James's talk tomorrow. She will be talking about self-advocacy and leadership.
Join us on November 19 for an inspiring NextUp event featuring Morgan James, VP of Social Intelligence Research & Insights at PSB Insights! With over 15 years of experience in strategic communications and leadership, Morgan is a passionate advocate for diversity and inclusion in the workplace. Named a Pioneer by The Social Intelligence Lab in 2023, Morgan has a rich background in narrative intelligence and data storytelling. She will be leading a talk on “The Art of Self-Advocacy: Navigating Diverse Leadership Spaces.” Don’t miss this opportunity to gain practical strategies for career growth and self-advocacy. #NextUp #Leadership #DiversityAndInclusion #SelfAdvocacy
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Are you thinking about how AI can improve your decision-making? With increasingly more data at our fingertips, it's easy to enter analysis-paralysis. Christopher Frank spent 25 years as an insights leader at American Express and Microsoft. He's co-Director at Columbia Business School for their 'Leading in a Data-Driven World' program and he's written two books on the subject of data and decision-making. Check out the #littlebirdmarketing podcast to hear more about how Chris helps companies make better decisions, and what role AI might play in decision-making.
"If you are concerned that your role is going to be commoditized because of these new technologies, what [AI] is not delivering yet is [your own] judgment.” and more insights from guest Christopher Frank of PSB Insights on this episode of Ponderings from the Perch. We explore the irreplaceable value of human intuition in our AI-driven world, discussing strategies to balance data analysis with professional experience in decision-making. Click here to learn more! https://hubs.la/Q02Hf8Gk0 #littlebirdmarketing #psbinsights #marketresearch #consumerinsights #marketingstrategy
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As #COP29 kicks off in Baku, it's crucial to listen to the voices shaping the future. Our African Youth Survey, conducted for the Ichikowitz Family Foundation reveals that: ☀️ 78% of African youth say they are concerned about climate change ☀️ 73% say that it will harm future generations ☀️ 81% want to see their government doing more Their message is clear: inaction is unacceptable. Discover how this generation is driving change and shaping consumer behavior. (link in comments) #ClimateAction #Africa #YouthLeadership #PolicyChange
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Reputation is about more than building a brand that is salient, distinct, and ownable. Managing a reputation means being proactive, and knowing as much about your detractors, your opposition, and your weaknesses as you do your strengths and supporters. Read on to learn how we support brands in crisis preparedness. https://lnkd.in/eudARvvk
Building a Resilient Brand - PSB Insights LLC
https://www.psbinsights.com
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We are proud of our team members who have been nominated for, not one, but two, Marketing Research and Insight Excellence Awards from #Quirks this year. For best client supplier relationship, we have Morgan James Heidi Tokarz Raymond Lematta Jenny Park Ran C. and our great partner at Microsoft Justin Schoen and team! For Outstanding Young Researcher, we have Evan DiMarzio who is a miracle worker when it comes to choice models, advanced analytics, and finding the right solutions to inform our clients decisions. Congrats to all!
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There are so many possibilities for using AI to inform better decision-making. At #insightsassociation #AIIgnite day today, we'll be sharing what we've been discovering in our own testing. PSB is proud to sponsor this event at the Stevens Institute of Technology. If you'll be there today, please come say hi to our presenters and session leads. Christopher Frank Jonathan Goodbread Heather Maldonado
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Come join us at Insights Association #AI #Ignite conference on October 17th at the Stevens Institute of Technology. You'll get insight into the latest use cases and cutting edge research utilizing #AI in #marketresearch. If you attend, look out for PSBers Christopher Frank Colleen McCauley Heather Maldonado and Jonathan Goodbread!
🌟 Exciting Opportunity Alert! 🌟 Join us for a one-day conference designed to cut through the AI noise and focus on what truly matters for your research and business! 📅 What to Expect: - Insights Leadership in the Age of AI - Prompt Engineering - 8 MUSTs for a Front-to-Back AI Tech Stack** - Battling the Adverse Impacts of AI - Your AI Playbook for Qualitative Research** - And so much more! This is your chance to gain actionable insights and network with industry leaders. Don’t miss out on elevating your understanding of AI in your field! 🔗 Register now and be part of the conversation that shapes the future of AI: https://bit.ly/3ZBnQYl
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✨ 1 in 4 of us say we're facing decision paralysis ✨ 50% often feel regret at letting opportunities pass us by If you've ever felt paralyzed by a decision, or regretted not taking an opportunity, take a few minutes to read through our new global study with HSBC. You'll learn that decision-making is a skill you can improve, and understanding is the first step in that process.
Navigating a world in flux isn’t easy. HSBC's new study, Seizing Uncertainty, explores how to make confident decisions in a world of change. HSBC, with insights from Professor David Tuckett, has developed a new Decision-Making Guide that identifies the elements of a decision ‘mindset’ and ‘method’ needed to act and help make decisions with confidence. Read the study: https://grp.hsbc/6046o8ABY #HSBC #SeizingUncertainty #HSBCGlobal
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Partnership is about challenge. It's about pushing one another to do things differently. Last week Rob Kaiser co-presented with #Microsoft on two pilots that both challenge the way research has been traditionally used. Check out their presentation here: https://lnkd.in/eKSQEqeF
I had the pleasure of presenting alongside Dan Penney and Marianne Peterson at the Insights Association Client Research Conference #iaCRC last week in New York! Together, we explored how AI can improve conjoint models to predict customer product preferences. A huge thank you to Dan and Marianne for their brilliant insights and the opportunity to collaborate. The session was a great success, and I’m thrilled to have been a part of this journey and work with them. For those who couldn't attend or want to dive deeper, you can check out our presentation here: https://lnkd.in/daQ5Au9f
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