GEEIQ

Gen Z spend more time on Fortnite and Roblox than on YouTube and TikTok combined. Brands like Gucci, H&M, and L’Oréal are already tapping into this shift—but what does it mean for the future of brand survival? Charles Hambro is ready to break down the data shaping how brands connect with audiences on platforms like Roblox, Fortnite, and beyond at #SXSWLondon 2025. 🗳 Vote for our session and help us bring this to the stage! Link in the comments 👇

What is the future of content consumption? Craig Tattersall has worked on virtual strategies for brands like L'Oréal Paris, Maybelline, and Lancôme. He sat down with Alessandro De Zanche to answer why brands can’t afford to ignore gaming and virtual worlds: 📉 The shift away from traditional media. As audience habits evolve, gaming and virtual platforms are becoming essential for future-proofing brand strategies. 🚫 The death of third-party monetization. Younger audiences demand authenticity and direct engagement—they can spot inauthentic efforts a mile away. 📊 Engagement that dwarfs social media. Audience figures in virtual worlds are outpacing social platforms, making gaming a critical part of any brand’s media mix. Watch the full video to understand how brands are capturing attention, driving value, and staying relevant in a shifting media landscape. 🔗 Link below 👇

In 2023, Business Insider declared the metaverse dead. But in 2024, 588 brands entered virtual worlds. So what really died? Charles Hambro explains: “The death of the metaverse hype wasn’t the death of virtual worlds. It was the death of going in for press and PR. Brands today are entering because they’re seeing genuine value—far beyond traditional social media.” Want to know what kind of marketing results brands like L’Oréal, Walmart, and Elton John are seeing in virtual worlds like Roblox, ZEPETO, or Fortnite? Vote for our session at #SXSWLondon2025 to hear more. Link in the comments 🔗👇

L’Oréal Paris, NASCAR, and H&M—how does Dubit use GEEIQ to build virtual experiences for major brands in gaming? Using our data platform, Dubit can: 🎯 Identify trends across platforms like Roblox and Fortnite to find new opportunities. 📊 Benchmark competitor success with tools like Leaderboards to inform client strategies. 🤝 Tailor pitches by analyzing each brand’s virtual world presence and activity. Kirsty Midgley, Head of Marketing and Campaigns at Dubit, expanded on this: “The GEEIQ team’s willingness to share knowledge, data from their platform, and their best practices has helped Dubit deliver world-class campaigns for brands.” This approach helps agencies create targeted, data-driven proposals that resonate with clients in this competitive space. Read the case study and learn how to be the virtual world expert brands need. You know where to find the link 👇

Walmart. Warner Bros. Superdrug. How did these brands drive loyalty and sales… on Roblox? 👇 🛒 Walmart: First to sell real-world items on the platform. 🎥 Warner Bros. Entertainment: 158k visits to a virtual theater selling real movie tickets. 🛍️ Superdrug: 15k in-store visitors driven from popular Roblox games. But that’s not the full story. Discover how creative marketers are turning gaming into successful campaigns in our latest blog. You know where to find the link. 💬

Most brands were late to social media. Are we repeating history with gaming? 👇 Charles Hambro, who’s worked on virtual strategies with brands like Gucci and Elton John, explains why fashion brands were among the first to enter gaming: “They’ve learned their lesson from dismissing platforms like Facebook early on. This time, they’re leading the charge in virtual worlds to avoid being left behind.” To hear more, vote for our session, Gaming, Gen Z, and A New Brand Battle Royale, at #SXSWLondon 2025. 🗳 Vote here: https://bit.ly/sxswgeeiq

Marketers 📣 Gen Z spends more time on Roblox and Fortnite than YouTube and TikTok combined. Community voting is now open for the first-ever #SXSWLondon and GEEIQ needs your vote to take the stage in 2025! Charles Hambro—Vogue Business 100 Innovator and CEO of GEEIQ—will reveal the 2024-25 data behind a massive behavioral shift: 📊 Brands launched 328 activations in gaming this year - more than any year prior. 👾 Gaming is no longer just a trend—it’s the new frontier for driving real-world commerce. This session is packed with insights every marketer needs to navigate the evolving digital landscape. 🗳 Vote with the link in the comments and we'll see you there!

On November 15th, Versace dropped 200 limited-edition Tag Bags on ZEPETO. The first 100 sold out in eight seconds, and the rest in six minutes. Yesterday, Versace also introduced a custom photo booth on the platform, meaning users can now showcase their Tag Bag moments with friends and followers. On NAVER Z (ZEPETO), an official GEEIQ data partner, users typically update their avatar 11 times per week. By activating on this platform, Versace brings its distinctive allure and luxury heritage into a new dimension that reflects its commitment to immersive spaces celebrating self-expression. Congratulations to all those involved!

Just three days after launch, essence cosmetics' Roblox activation is already driving results. 👇 ‘Kingdom of essentia’ has achieved: ❄️ 521k visits 💎 86.9k daily active users 💙 96% approval rating Players are stepping into the essentia universe through an interactive tycoon game—earning points, expanding the community, and defending against ‘the evil gray.’ This marketing campaign gives players a chance to actively engage with the brand’s story, showcasing essence's commitment to inclusivity and tolerance while creating meaningful connections with Gen Z. A shoutout to the teams who brought this GEEIQ partner’s immersive experience to life. Including: Sara Apaza (cosnova) Thanh Dao (Jung von Matt NERD) Barney Lynch (GEEIQ) Tom von Simson (GEEIQ)

Why are brands entering ZEPETO? Watch last week's webinar on-demand to find out. Harrison Gutteridge, who’s worked on virtual strategies for brands like Tommy Hilfiger, Lancôme, and L'Oréal Professionnel, explains: “ZEPETO offers brands a unique opportunity to connect with audiences who prioritize self-expression and digital identity. For beauty and fashion brands, this means engaging with a passionate, highly visual community already immersed in styling and customization.” To learn more about how brands are driving measurable results on ZEPETO, check out our new on-demand webinar. Link in the usual place 💬