FreshBritain

Brand Masterclass – Episode 5: Three P’s Summary What if you could transform the trajectory of your business by fine-tuning some of the subtle yet fundamental aspects of your brand? What if the secret to driving revenues, profits, and valuation lay in the harmonious alignment of your brand's positioning, personality, and purpose? The series features Playing the Inner Game Podcast host Michael Campion and our Co-Founder Bob Sheard. Listen to the episode here - https://lnkd.in/eNbSzQi9 Over the next year we will be releasing one podcast a week on our social channels or you can access the full series now using the password - future. #podcast #episode5 #podcasting #brandmasterclass #branding

Brand Masterclass – Episode 4: Purpose Ever wondered why Purpose is becoming a commanding factor in brand designing? Tune in, as our guest unravels the importance of Purpose emerging in a post-COVID world, shaped by crises such as cost of living, climate, credit, and geopolitical issues. As Generation Z and Y's consuming power surpasses Generation X, Purpose is not only about market gain but also moral purpose and communal gain. Our guest expertly dissects the three components of brand purpose: brand lens, brand mission, and brand vision. The series features Playing the Inner Game Podcast host Michael Campion and our Co-Founder Bob Sheard. Listen to the episode here - https://lnkd.in/evXZXFmS Over the next year we will be releasing one podcast a week on our social channels or you can access the full series now using the password - future. #podcast #episode4 #podcasting #brandmasterclass #branding

As the news breaks that Jaguar has rebranded and has a new logo, Jon Crane, client and commercial director at brand design business FreshBritain believes it tells us something significant about Britain’s place in the world. https://lnkd.in/eZaKMXUs

Wading in on the Jaguar rebrand!

How brands need to shift to selling intelligence, experience and knowledge For this podcast, Bob Sheard, co-founder of the brand design agency FreshBritain, joined MediaCat Magazine Editor Mike Piggott for an engaging conversation. Bob shared how he got into brand design, recounting the story of how he may have been the first man in Yorkshire to own a particular pair of adidas trainers. He also discussed his early ventures into buying and selling denim and revealed how he was once enlisted to "unfuck Levi's," as the client put it. https://lnkd.in/e-8qa-SA

Brand Masterclass – Episode 3: Personality Ever wondered about the secret behind a brand's addictive pull? Get set to unravel this mystery as we sit down with a renowned brand strategy expert, who gives us an intriguing behind-the-scenes look at constructing a brand's personality. Joined by our insightful guest, we discuss the emotional effect a brand has on its consumers, and how this effect sets the stage for an addicting level of catharsis. Listen as we dissect how a brand's charisma and conviction, along with rational and emotional values shape the need and want for a brand. The series features Playing the Inner Game Podcast host Michael Campion and our Co-Founder Bob Sheard. Listen to the episode here - https://lnkd.in/e7cc7vuw Over the next year we will be releasing one podcast a week on our social channels or you can access the full series now using the password - future. #podcast #episode3 #podcasting #brandmasterclass #branding

Brand Masterclass – Episode 2: Positioning Ever wonder why some brands fail to connect with their audience? This intriguing episode dissects the common mistake of brands diluting their positioning to cover a broad consumer base, resulting in a more obscure and less logical brand image. We'll reveal how narrowing down the positioning can expand its appeal. We'll explore the crucial components of positioning including the brand world, brand's authority, reason to believe, brand essence, product essence, sector hygienes, points of parity and points of difference. Be inspired by the empowering journey of the French outdoor brand Salomon. Salomon was on the verge of losing its identity due to a misplaced positioning. We'll share how Salomon triumphantly reclaimed its truth by focusing on its core strength - mountain sports innovation. Leveraging its rich patent archive, the brand managed to boost its turnover from 300 million to nearly a billion in a decade. Join us for this enlightening discussion that celebrates the power of truth, courage and innovation in brand positioning. The series features Playing the Inner Game Podcast host Michael Campion and our Co-Founder Bob Sheard. Listen to the episode here - https://lnkd.in/eGUJm4ES Over the next year we will be releasing one podcast a week on our social channels or you can access the full series now using the password - future. #podcast #podcasting #brandmasterclass #branding

Introducing FreshBritain Brand Masterclass. At any one time there are 100 million start-ups in the world. At any one time there are 800,000 start-ups in the UK. More than any other type of company, start-ups are vulnerable to bad choices and need Brand Design insight to make good choices. 25 years, designing 250 of the world’s biggest Brands means a lot of Brand insight. Masterclass is FreshBritain's Brand Insight. At a challenging time for Britain and the world, this is FreshBritain giving every start-up in Britain and every start-up in the World, a Leg Up. The series features Playing the Inner Game Podcast host Michael Campion Campaion and our Co-Founder Bob Sheard. Ready to decode the secrets of compelling brand strategy design? Listen to our introductory episode here - https://lnkd.in/eqU6FH5u Over the next year we will be releasing one podcast a week on our social channels or you can access the full series now using the password - future.

FreshBritain will be attending ISPO Munich 2024 from December 03 - 05 and are revisiting the history of Outdoor Brand Design with 10 case studies. #4 is INOV8 from 2015. Book your meeting with FreshBritain's Founder, Bob Sheard today. https://lnkd.in/ev8ufkYC

https://lnkd.in/epZPHbWa FreshBritain will be attending ISPO Munich 2024 from December 03 - 05 and are revisiting the history of Outdoor Brand Design with 10 case studies. #3 is Arc'teryx Equipment from 2011. Book your meeting with FreshBritain's Founder, Bob Sheard today.