Fanbytes (now Brainlabs)

Loved moderating our 'Move Fast or Fail' webinar earlier today with the wonderful Layla Hatia, Ben Fox and Tom Sweeney representing The Very Group, Expedia Group and Brainlabs respectively. Made my job super easy!! Lot's to pull out as there was some really interesting conversation shared (takeaways deck loading 💬), but i've pulled out my three highlights below: - How to persuade senior internal stakeholders to ditch the 150 page annual strategy decks (😱) and become a more reactive and instinctive brand ⚡ - Which measurement and data techniques have helped ease conversations with CMOs/CFOs to unlock increased budgets 💰 - How social data doesn't just have to be confined to social and influencer campaigns, but can be utilised as early intent signals for other parts of your business from Product to Search 📊 The session was recorded and now linked in the comments of this post for anyone interested and for anything more bespoke feel free to DM me, always love to chat! #influencermarketing #webinar #brandmarketing #socialdata #reactivity

What an inspiring webinar hosted by Brainlabs this morning! Special shout out to our very own Tom Sweeney and Sophie Booth who absolutely smashed it. Brands need that confidence to think on their feet when it comes to content, and you both made that crystal clear 💎 It was also fantastic to hear from our guest speakers, Layla Hatia and Ben Fox. Layla emphasised the importance of deeply understanding your audience over time, so your influencer content truly resonates and adapts. Rather than just jumping on random trends, implementing a more thoughtful approach where the content's purpose aligns with your audience's needs is more beneficial, leading to genuine engagement 🗣 Ben shared some valuable insights on building trust and a strong rapport with creators. He stressed the importance of transparency and sharing all data with creators so they can get ahead of trends. This level of collaboration benefits both the brand and creators, enabling greater agility on social platforms 📈 We hope all the brands who attended left feeling inspired and motivated to take their influencer marketing strategy to the next level! Watch this space for our next event 🔥 #influencermarketing #webinar #socialmedia

Me? Sharing my opinion? Doesn't sound like me at all 😏 🔎I found the #Deinfluencing movement fascinating (as someone who looks to help brand Influence through Influencers...) and with the Met Gala bringing it back into social consciousness, I wanted to understand if it really had an impact 🔎 Using Brainlabs 📈 Bytesights Tool 📉 I've looked to understand the impact of #Deinfluencing, how it came to life, and what it means for brands now Check it out for yourself! 👇👇👇 #influencermarketing #influenceragency

💡 💡 💡

⤵

A massive thank you for everyone who joined Brainlabs at our Luxury Roundtable this morning 🥂 Such an incredible turnout with industry leaders attending from brands like The Estée Lauder Companies Inc., Vivienne Westwood, Watches of Switzerland Group PLC, Lick, HUGO BOSS and more. If you're keen to learn more about our findings, comment below and I'll share the write up ⤵ #luxury #event #insights

⤵

⬇ ⬇ ⬇

Following the incredible response to the recent release of Brainlabs recent Changing Luxury Landscapes report in association with our partner Appinio, we've decided to host a limited entry roundtable on Tuesday June 11th in order to get some of the best minds in the industry together for a morning consisting of a bespoke workshop, discussion, networking and of course, breakfast with a view at the lovely Duck & Waffle. If you are a luxury brand leader, based in London (or able to commute), we'd love to hear from you. Space is limited, so please register asap in order to secure a place. Looking forward to seeing you there!

Our new report is now live! Focussing on the new rules of luxury... The luxury landscape has changed drastically in recent years, with a pivotal shift in audience share. Traditional forms of marketing are no longer landing in the same way. Based on our recent consumer research, we’re setting out a new set of rules for luxury brands wanting to achieve cut-through in the most competitive landscape yet. Download the full report below to find out what this means for your brand 👇