Fanbytes (now Brainlabs) reposted this
Our new report is now live! Focussing on the new rules of luxury... The luxury landscape has changed drastically in recent years, with a pivotal shift in audience share. Traditional forms of marketing are no longer landing in the same way. Based on our recent consumer research, we’re setting out a new set of rules for luxury brands wanting to achieve cut-through in the most competitive landscape yet. Download the full report below to find out what this means for your brand 👇
The luxury landscape has changed drastically in the last 5 years, with a pivotal shift in audience share. Traditional forms of marketing are no longer landing in the same way and to create disproportionate cut-through, luxury brands need a new set of rules. In our latest report, in partnership with award-winning market research company, Appinio, we’re revealing the latest data on luxury consumers and sharing our new rules for the changing luxury landscape. Find out what this means for your future strategy and the principles you need to reconsider for success in 2024. Download the full report here ⤵ https://lnkd.in/e65EMBiu