Effective Experiments

2024 was an amazing year for one of our customers with Marcello Pasqualucci at the helm. It’s great to see how a clear vision and leadership coupled with the Effective Experiments platform drives growth through #experimentation https://lnkd.in/eFKvDHdx

An experiment with poor quality will send your stakeholder in the wrong direction because of a decision made from faulty data #experimentationops #experimentation #cro #productops #product

#Experimentation without governance and guardrails is chaotic and doesn't deliver business value. This is because the outcome of experiments run without governance are unreliable and untrustworthy data. But what is governance? 🤨 Governance refers to the establishment of policies, processes, roles, and responsibilities that ensure the consistent, efficient, and strategic execution of experimentation programs. It provides a framework to manage all aspects of experimentation—from ideation to execution to analysis—ensuring that experiments are conducted with rigor, transparency, and alignment with business objectives. It ensures consistency and removes any element of doubt whether an experiment is valid or not.

Should businesses be scared of #experimentation? Not really. Experimentation is an easy way to innovate faster and learn about your customers better. But, what if the #cro set up the experiment in a way that made it unreliable and untrustworthy. This halloween, have a look at the scary ways that experiments can go wrong in #marketing and #product . #experimentationops #productops #abtesting

The biggest concern business stakeholders have about #experimentation is "can we trust it? How do we know the results and insights are valid and trustworthy" 🤔 🧪 Running experiments is the easy part but running it with rigor is harder. As an experimentation leader, how do you ensure the tests run by your #cro team was run reliably and the data was trustworthy. 🥳 Enter --- Experiment Health Scores. In this video, I want to walk you through a challenge that one of our prospective customers approached us with and how we helped them overcome it with the Experiment Health Score feature.

There is a data integrity crisis in #experimentation and here's why.. When the data of an experiment is manipulated, knowingly or unknowingly, without full oversight, it nullifies the value and usefulness of that experiment. This phenomenon has a name - HARK-ing - hypothesizing after the results are known. The pressure to always be winning i.e successful tests with always winning variants creates an environment where #cro and #experimentation teams must win to show that they are delivering value. Goals are cherry picked, metrics are not fully reported on, hypotheses are changed, and more all to make the narrative favourable to portray the test as a winner. It's all too easy to do especially if a large organization has multiple teams operating in a decentralized way without proper governance and oversight.

Velocity without a strong focus on rigor and quality will cause your #experimentation program to go in the wrong direction. Your experiments are only reliable if they are valid. #cro #productops #experimentationops

#Experimentation cannot work in a silo. You can run experiments but to get value from it and make it successful in an organization, visibility and transparency are key. #cro #abtesting #experimentationops

What the #clevel and leadership expects #product teams to deliver and the reality of it is quite different. We call this the product-process gap. It’s the gap between a company’s potential or desired use of product management practices, approaches, and frameworks with reality. Oftentimes, organisations don’t actively invest in creating the right conditions for their #productteams to thrive Read more about the product-process gap in our latest blog post. Link in the comments

Struggling to prove value to your stakeholders? Not sure what to test next? Our latest feature Objectives is here to put all those issues and stakeholder doubt to bed for good! Here’s a rundown of what you can expect: 🥅 Create high-level company objectives 🎯 Set, measure and update targets for each of your objectives 🧭 Align & link all experimentation efforts directly to your company goals (research, ideas & experiments) 👀 Keep your stakeholders informed and engaged 🧪 Discover new opportunities and insights using Learning Based Objectives Not sure how you can utilise Objectives? We know that OKRs make the world go round but sometimes they’re just too generic and then there’s also the age-old battle of juggling multiple tools. Using an OKR-based system, we’ve now launched fully integrated Objectives framework that seamlessly connects all your experimentation efforts directly to your higher company objectives. Now you are able to make sure that you maximise your experimentation efforts, push real business value while you’re keeping your stakeholders up to date! Available on GROW plan only Learn more about Objectives here: https://bit.ly/3JxStEH —- 🏃 Still stuck in the endless loop of setting up automations and getting things to work? 🤹 Still juggling too many tools, losing sight of what’s really important? 🚀 See how Effective Experiments can propel your experimentation program! Our plans start from as little as £100/month, make the move today! https://bit.ly/49LMPJX #experimentation #conversionrateoptimisation #cro #objectives #okr #effectiveexperiments #abtesting