Clicksuasion Labs

As 2024 comes to a close, I find myself reflecting on an incredible year for Clicksuasion Labs. This year was a testament to the power of teamwork, innovation, and commitment to our clients' success. I want to highlight some of our remarkable achievements and, most importantly, recognize the amazing team that made it all possible. 📍 Expansion: This year, we opened our second lab in Savannah, Georgia. This state-of-the-art facility, complete with a cutting-edge Data Clean Room, strengthens our ability to deliver unparalleled insights for our clients. The Operations Team played a pivotal role in making this expansion seamless—thank you for your dedication to turning this vision into reality. 🌎 Global Reach: We proudly serviced 207 clients across 11 countries, proving once again that behavioral science transcends borders. Our Research Team deserves immense credit for crafting solutions that meet the diverse needs of clients around the globe. 🎤 Thought Leadership: With 289 speaking engagements spanning six countries, Clicksuasion Labs continues to lead the conversation in behavioral science. Kudos to our Marketing Teams for ensuring our message resonates far and wide—your creativity and energy are unmatched. 📈 Investment: Through ClickCap, our private equity initiative, we invested in four innovative organizations that align with our mission to drive change through science and strategy. 🎓 Empowering the Next Generation: This year, we partnered with three additional universities to expand our Clickternship Initiative. I’m incredibly proud of the Research and Operations Teams for mentoring the next generation of behavioral science leaders. 🤝 Client Impact: Of course, none of this would be possible without our clients. We’re honored to partner with organizations that share our vision and trust us to drive their success. As we wrap up another year, I want to express my deepest gratitude to every member of the Clicksuasion Labs team. Your passion, expertise, and drive are the backbone of everything we do. The Marketing, Research, and Operations Teams—your contributions are felt every day, and I couldn’t be prouder of what we’ve built together. Looking ahead, I’m thrilled about what’s to come. We’re now in year three of Clicksuasion’s 100-year plan—there’s so much more to achieve, innovate, and explore. Here’s to the exciting journey ahead and to making an even greater impact in 2025 and beyond. Thank you to everyone who contributed to our success this year—team members, clients, and partners alike. Onward and upward!

🎁 Holiday Shipping Deadlines: What You Need to Know for a Stress-Free Season The holiday season is in full swing, and while the festivities start earlier every year, one thing never changes: gifts need to be delivered by December 25th. 📦 With the peak shipping season just around the corner, now is the time to plan ahead to ensure your gifts (and your customers' orders) arrive on time. Whether you're using USPS, UPS, or FedEx, here are the key deadlines to keep in mind: UPS Deadlines UPS 3 Day Select®: Ship by Thursday, Dec. 19 UPS 2nd Day Air®: Ship by Friday, Dec. 20 UPS Next Day Air®: Ship by Monday, Dec. 23 UPS Ground & Ground Saver: Check ups.com/ctc for specific details. USPS Deadlines Ground Advantage™ & First-Class Mail®: Ship by Wednesday, Dec. 18 Priority Mail®: Ship by Thursday, Dec. 19 Priority Mail Express®: Ship by Saturday, Dec. 21 💡 Note: USPS is implementing a temporary rate increase from October 6, 2024, to January 19, 2025, to handle the holiday rush. Keep this in mind when planning. FedEx Deadlines Ground Economy: Ship by Friday, Dec. 13 Express Saver: Ship by Thursday, Dec. 19 2Day & 2Day AM: Ship by Friday, Dec. 20 SameDay®: Ship by Tuesday, Dec. 24 🎯 Marketers and Leaders: Share these dates with your customers now to keep them informed and prepared for the season ahead. Early planning = happy customers! 💻 For more details on specific services and rates, visit the carriers' websites. Let’s make this holiday season seamless for everyone. 🎄✨

🎉 Excited to share my recent feature in The Packer... I had the privilege of discussing the fascinating psychology behind produce sales and how consumer behavior impacts retail strategies. 🛒🥦🍎 A big thank you to Jill Dutton for the insightful conversation and for shining a spotlight on this important topic. From the power of presentation to the influence of sensory experiences, the psychology of produce offers endless opportunities for retailers to connect with customers in meaningful ways.

Excited to kick off the "Balancing Economics & Empathy" conference on November 14 in Raleigh, NC! I’ll be sharing key insights on how U.S. consumer behavior has evolved each quarter since the pandemic—revealing trends and shifts that can directly impact strategic decisions. Join us for an in-depth look at how to align your approach with the latest consumer insights to drive resilience and growth. This is a unique opportunity to connect with forward-thinking professionals, gain actionable takeaways, and enhance your ability to lead with both empathy and economic savvy. Register now to secure your spot: https://lnkd.in/eZsiKzHz My Local CFO, Inc Cherelle James Clicksuasion Labs

🛒 Shifting Consumer Demand: Fewer Holiday Imports in 2024 🎄 With U.S. retailers, including major players like Walmart, scaling back on holiday goods, it’s clear that consumer habits are evolving. As demand cools, brands face a new landscape where agility and strategic inventory planning are key. This shift invites us to rethink holiday retail strategies and focus on offering meaningful, tailored experiences that resonate with today’s cautious shoppers. Chief Behavioral Officer, Dr. Michael Barbera shared insights with the New York Post's Taylor Herzlich. How are you adapting your holiday strategies this season? #RetailTrends #HolidayShopping #ConsumerBehavior #BusinessStrategy

We are thrilled to announce that Clicksuasion Labs is expanding. We are seeking for a full-time Lab Manager to lead our new behavioral research Lab in Savannah, GA. If you are a skilled leader in social science research with a passion for managing teams and applying behavioral insights to real-world problems, we want to hear from you. This is a fantastic opportunity to drive Lab operations and guide a talented team of researchers as we explore human decision-making, behavioral economics, and consumer behavior. Key Responsibilities: - Oversee day-to-day lab operations and manage a team of 10 researchers - Design and conduct impactful research projects - Collaborate with senior management to align research with business goals - Present research findings to clients and stakeholders Requirements: - Master’s degree in marketing, social science, or related field (PhD preferred) - Proven experience in team management and research project oversight - Strong proficiency in research methodologies and data analysis This role is on-site in Savannah, and relocation assistance is available. Join us in our mission to apply behavioral science for real-world impact. Interested candidates can apply via link. We are excited to welcome you to the team. #JobOpening #LabManager #BehavioralScience #Research #ClicksuasionLabs #SavannahJobs

Clickoff | Week 26 DOOM & BOOM The Panic Buy Phenomenon "Doom spending" has emerged as a notable consumer behavior pattern, characterized by excessive or impulsive spending driven by feelings of stress, anxiety, or uncertainty about the future. This phenomenon is particularly evident during periods of economic downturns, global crises, or personal financial instability. Consumers, facing a sense of impending doom or hopelessness, often resort to spending as a coping mechanism, seeking immediate gratification or comfort. The underlying psychology of doom spending is rooted in the human need for control and pleasure. When faced with uncertainty, individuals may experience heightened anxiety and stress. Purchasing items or experiences can provide a temporary escape, offering a sense of control and a quick emotional boost. Retail therapy, in this context, becomes a way to alleviate negative emotions and regain a semblance of normalcy. For brands, understanding and capitalizing on doom spending requires a sensitive and strategic approach. First, brands should focus on creating emotional connections with consumers. Marketing messages that emphasize comfort, security, and self-care can resonate deeply during times of uncertainty. Highlighting products that offer tangible benefits, such as stress relief or improved well-being, can appeal to consumers' immediate needs. Additionally, brands can leverage social proof and community building. Showcasing testimonials and creating online communities where consumers can share their experiences can foster a sense of belonging and support. Limited-time offers and exclusive deals can also tap into the urgency that often accompanies doom spending, encouraging consumers to act quickly. In summary, doom spending is a complex behavior driven by psychological factors in times of uncertainty. Brands that recognize this can craft empathetic, supportive marketing strategies that not only meet immediate consumer needs but also foster lasting relationships.

Clicksuasion Labs speakers are phenomenal entertainers, educators, and motivators. Dr. Michael Barbera is thee speaker to discuss consumer behavior and experience. Hands down...the best.

Your Weekly Clickoff | Week 30

Never a doubt that Dr. Michael Barbera provided engaging and insightful CX, UX, and consumer behavior content for 15-hours in three days. #cxsummit