Dalton Park Outlet & Outdoors

As 2024 draws to a close, we reflect on an incredible year of success, community engagement, and growth. We’re proud to share the highlights that made this year truly special for both our retailers and visitors. We’re thrilled to report a +10.2% increase in sales compared to last year, with the highest-performing categories being Sports, Gifts & Confectionary, and Health & Beauty.   We welcomed several exciting new stores this year, including Greggs in April, Le Creuset in September, The Hole in Wand in October, and Cover Beauty in November. Mountain Warehouse and Animal both underwent impressive refits, bringing fresh experiences to our visitors. Breakfast with Santa was a massive hit, with the second date fully booked!   Our Summer and Winter Artisan Markets brought over 50 local traders to Dalton Park, reinforcing our commitment to supporting the community. Events like Strut Your Pup Dog Walk and the Seaside Mini Golf Experience attracted thousands, bringing fun and connection to our visitors. Wellbeing Walks in partnership with Climate Action North and Sensory Bags for children with autism further showcased our dedication to creating inclusive and enriching experiences for everyone. In March, we introduced a Donation Box for Country Durham and Sunderland Food Bank, supporting local families in need. Our 21st Anniversary Celebration in April was another milestone, with a +16.8% increase in sales for the entire centre. As we look ahead to 2025, we are excited to continue growing, innovating, and creating memorable experiences that bring people together 🙌🏻

The power of experiences at Dalton Park 🎄 At Dalton Park, we’ve always believed that shopping is about more than just transactions—it’s about creating meaningful moments that bring customers closer to your brand. This festive season, we’re thrilled to have hosted Breakfast with Santa, a heartwarming experience that was a resounding success. So much so, that the second date sold out completely! Why does this matter to businesses? In an increasingly competitive landscape, standing out is no longer just about offering the best products or the most competitive prices—it’s about creating experiences that resonate with your customers on a deeper level. Breakfast with Santa was more than just a festive gathering; it was a chance for families to build lasting memories in a relaxed and joyful atmosphere. These moments of connection not only foster customer loyalty, but they also give businesses the opportunity to showcase their brand values in action—creating a sense of belonging and community that goes beyond the store. Experiential marketing is powerful as it allows brands to show up in a way that feels authentic and personal, engaging customers on an emotional level. As we look to 2025, we are more committed than ever to offering experiences that make people feel seen, valued, and part of something special. The success of Breakfast with Santa is proof that when you create memorable, shareable experiences, you’re not just attracting customers—you’re building relationships that last. #CustomerExperience #ExperientialMarketing #DaltonPark #BrandLoyalty #ThoughtLeadership #RetailInnovation

Huge congratulations to Cheryl from The Cosmetics Company at Dalton Park on being named Manager of the Year! Cheryl’s exceptional leadership and dedication have not only driven the stores success but also created an inspiring and supportive environment for her team. From record-breaking sales to outstanding customer experiences, her impact is felt across the board. Well done, Cheryl - your hard work and vision are truly celebrated here at Dalton Park! 👏✨ #CosmeticsCompany #ManagerOfTheYear #DaltonPark #ThoughtLeadership #RetailInnovation

MAPIC 2024 provided a platform for meaningful discussions, groundbreaking ideas, and valuable partnerships—all key drivers of retail success. At Dalton Park, we’re excited to channel the energy and insights from this event into 2025 as we focus on enhancing our offerings and creating unforgettable experiences for our guests. The conversations about innovation, the future of retail, and the importance of collaboration have reaffirmed our commitment to leading in this dynamic industry. A huge thank-you to everyone who connected with us during MAPIC—whether to share ideas, explore opportunities, or simply celebrate a shared passion for retail. Together, we’re shaping the future. Here’s to the exciting journey ahead! #RetailInnovation #MAPIC2024 #DaltonPark #FutureOfRetail

The official launch of Christmas at Dalton Park on Friday, November 15th, was a magical evening to remember. Starting at 4:30 PM, the festivities brought together families and friends under the dazzling lights, with the night culminating in a spectacular firework display at 6:30 PM and late-night shopping until 8:30 PM. The event was more than just a festive celebration—it was a heartfelt gathering that united our community. From enjoying hot chocolate to supporting local businesses and sharing the joy of the season, the evening created a sense of belonging and togetherness that embodies the true spirit of Christmas. Thank you for being part of this special night and for helping us welcome the festive season. Together, we’ve made memories that will last a lifetime. 🎄✨ #ChristmasAtDaltonPark #CommunitySpirit #FestiveFun #FamilyMemories #ShopLocal #HolidaySeason

We will be attending MAPIC 2024! It’s been a milestone year for Dalton Park with fantastic new openings like Hole in Wand, Le Creuset, and Greggs. ⚡️ As we connect with industry peers, we’ll be diving into the success of our scheme—driven by a strong leasing strategy that’s paved the way for growth and an even busier 2025. #MAPIC2024 #RetailExpansion #LeasingStrategy #2025

Wands at the Ready: The Hole in Wand is now open at Dalton Park.    This immersive nine-hole adventure brings magic to life with challenges like venomous snakes, unicorn secrets, and the infamous Grobblenook. Players will be guided by witches and wizards as they solve riddles and discover local landmarks, including Penshaw Monument and Lumley Castle. Adventurers who complete the course will even receive a complimentary magic potion drink and can enjoy a tasty treat at the wizard tavern offering magical potions, cake and cocktails. ! 🧪   Coming in 2025, The Hole in Wand will also launch Little Wizards—an enchanting space designed for toddlers and young children, complete with a wand shop, wizard kitchen, ball pit, and more.   We look forward to welcoming you to this fantastic new addition to Dalton Park! 

Our Dalton Park team had a magical time during our recent visit to The Hole in Wand in York! We’re especially excited to announce that The Hole in Wand will officially be opening its doors at Dalton Park on 19th October. It will be the first wizard mini-golf experience in the northeast and the course incorporates local landmarks such as Lumley Castle, Penshaw Monument and more. Mark your calendars and join us in celebrating the grand opening of this fantastic attraction at Dalton Park. A great team day filled with fun, laughter, and a little bit of magic!

Do you believe in magic? Dalton Park, the largest outlet shopping and leisure destination in the northeast of England, has announced the opening of Hole in the Wand, seeing the expansion of its leisure and entertainment portfolio. This wizard-themed mini golf attraction, the first of its kind in the region and the fourth UK location for Hole in the Wand, will open its doors to the public on October 19th, promising a unique experience that will drive footfall and enhance visitor engagement. Hole in the Wand/Potions Cauldron will also debut its first-ever "Little Wizards" experience at Dalton Park – a space specially designed for toddlers and young children. The experience is designed to appeal to a broad demographic, offering family-friendly entertainment that will attract both local residents and tourists. The addition of this unique leisure attraction is anticipated to boost visitor numbers, extend dwell times, and increase cross-shopping opportunities for the centre's retail partners. Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual stated: "There is a growing opportunity to include entertainment and leisure options at retail destinations. Retail Outlets have capacity to cater to the family day out model, which sees the offering of leisure, shopping and food and drink all under one roof. “We’re delighted to welcome Hole in the Wand to Dalton Park, further diversifying our offerings to provide great experiences for visitors as part of our ongoing strategy to enhance Dalton Park’s appeal. We anticipate it will drive significant footfall, benefiting both our retail tenants and the broader community.” A spokesperson from Hole in the Wand added: "We are excited to bring our unique brand of magical fun to Dalton Park. This location is a perfect fit for the expansion of our business, and we believe our presence here will resonate well with the local community. Our goal is to create a memorable experience that encourages repeat visits, and we look forward to contributing to the vibrancy of Dalton Park." #DaltonPark #HoleInTheWand #Leisure #Entertainment

Hot off the press: Le Creuset is Back at Dalton Park! We’re excited to announce the much-anticipated return of the iconic French cookware brand Le Creuset to Dalton Park Outlet on 26th September 2024! Following the overwhelming success of its two-week pop-up in July, we’re thrilled to welcome back Le Creuset —just in time for seasonal shoppers!  As the only Le Creuset pop-up in the North East, it’s a unique opportunity for local shoppers to elevate their home cooking experience. Centre Manager, Richard Kaye, shared: “We’re excited to welcome Le Creuset back after its incredible summer success. This is the perfect chance for home cooks and kitchen enthusiasts to refresh their cookware ahead of the festive season!” 📍 Located opposite Adidas in the heart of Dalton Park. #LeCreuset #DaltonPark #Cookware