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What you loved this year: our top three most-read articles of 2024. ❤️🩹 “Welcome to the Gen Z wellness revolution” explores how this generation prioritises mental and emotional well-being, pushing for inclusivity and personalised approaches to self-care. 🍔 “How Gen Z is rethinking food-based indulgence” dives into their nuanced approach to treats, seeking balance and healthier options without sacrificing enjoyment. 🐀 “‘Rat snacking’ trend encourages healthy decadence” is all about small, frequent, and diverse snacks that prioritise both taste and nutrition. What does this mean for 2025? Could it be an even greater focus on holistic well-being, personalised nutrition, and mindful consumption? Brands can connect with Gen Z by understanding their values and catering to their desire for authenticity, transparency, and experiences nourishing the mind, body, and soul. Interested in finding more insights like this next year? Get in touch to become a Canvas8 member 🥳 #GenZ #Wellness #FoodTrends #Beauty #2025 #Culture #Trends #Canvas8

Happy holidays from all of us at Canvas8 Manila! 🎉 Our global festive celebrations continued with a distinctly tropical twist. ☀️🎄 Our team enjoyed a delicious dinner, followed by some friendly competition at the bowling alley and archery range. While bowling might not be our forte (congrats to Shom for taking the crown), our archery skills were on point! Big thanks to Ian for organising! #Canvas8Christmas #WorkCulture #FestiveMoments #LifeAtCanvas8 Therese Reyes Ann Gabrielle Domingo Hannah Langton

Wishing everyone a joyful holiday season from the Canvas8 NY team! ❄️🎄 Last week, we braved the chilly NYC weather (-3°C!) and spent a festive afternoon at the Union Square Holiday Market. Between browsing seasonal stalls, sipping hot chocolate, and sharing an incredible meal in the heart of the city, it was a wonderful way to celebrate. #HolidaySeason #TeamCulture #NYCLife #FestiveMoments #LifeAtCanvas8 Hannah Elderfield Katelyn Sweltz Jess Tighe Madeline Kapp Safa A.

Forget diamonds and designer logos, the latest trend sweeping across Asia Pacific (and beyond) is a mischievous monster named Labubu Limited 👾. 2024 was the year of bag charms and collectable toys, and Labubu is both. This viral sensation, popularised by Blackpink's Lisa, reveals a significant shift in consumer behaviour – one dictated by Gen Z. While Labubu is loved across generations, the trend is rooted in Gen Z’s love for accessible indulgences, personalisation, and authenticity. It’s also the latest example of shopping driven by a desire for nostalgia and self-care. Are you adapting your brand strategy to meet these evolving consumer preferences? Subscribe to our Canvas8 newsletter for expert perspectives from the APAC market each month https://lnkd.in/e2NNKQgH #luxury #genz #marketing #apac #socialmediamarketing #trends #personalisation #ecommerce #retail

Ease yourself back into the game with actionable insights for 2025 🧑💻 Make your return to work after the break productive with our Expert Outlook 2025 Team Briefing. This one-hour briefing delivers key insights, equipping your team for the year ahead. This analyst lead presentation goes beyond simple trend reporting to offer actionable insights and frameworks to help you deliver your 2025 goals. It covers foundational behavioural shifts for 2025 and explores customisable industry impacts and sector-specific applications. Your team can tailor the content to their specific needs and gain a competitive edge by understanding how to connect with their audience, leverage AI effectively, and navigate a rapidly changing landscape. Want to set your year up right from the get-go? Find out more here https://hubs.li/Q02_JMmv0 #teambriefing #culturalinsights #backtowork #2024insights #2025insights #behaviouralinsights

People are seeking luxury fashion that celebrates heritage in its different meanings and iterations, showing a growing appreciation for brands that honour legacy while adapting to modern values 👜 Makua Adimora LuxuryAdviser With global luxury brands deepening their presence in non-Western markets, audiences want to see them tell compelling stories that align with their cultural identities. Gucci is embracing Korean heritage through its Cultural Month initiative, spotlighting local artists and performers to connect with South Korea’s luxury consumers. Loewe is engaging with Chinese history by hosting immersive exhibitions in culturally significant locations, while Prada Group is harnessing AI to integrate traditional Chinese narratives into its campaigns. And in Malaysia, MIMPIKITA is partnering with boutique hotels to create pieces that tell stories of history and tradition, blending the past with modern design. By embracing cultural nuances, collaborating with like-minded brands, and reinterpreting tradition for a modern audience, luxury brands can create meaningful connections that resonate with today's discerning consumer. Find out more from Makua’s full article https://lnkd.in/egUNKVh4 #LuxuryInsights #Heritage #Branding #Culture #ModernLuxury #FashionInsights #ConsumerInsights

From tennis tournament to cultural festival - the Australian Open is serving up a new vision of what a sporting event can be 🎾 With a record-breaking 80,000 attendees and over $533 million generated in 2024, the Open demonstrated the power of entertainment, offering everything from luxury brand activations to social media moments. Now planning 2025’s offering, the Open will double down on live music, gourmet food, and immersive experiences like TopCourt blending tennis with digital media and gaming. Want to know more about how Australians view live sporting events? Dive into our latest case study to learn more https://lnkd.in/e-ip5WK5 #AustralianOpen #ImmersiveExperience #CulturalInsights #EventInsights

🎄✨ Last Friday, our UK team celebrated the festive season with a Christmas party to remember - this time in the heart of Greenwich! Festive crafts, good company, and a tasty lunch at The Old Brewery fuelled an afternoon of exploring Greenwich Market, braving the foot tunnel (some of us, anyway!), and soaking up the festive atmosphere. A huge thank you to Rebecca Smith, Ilhaan Kamil, Jo Allison, and Lucy Thompson for organising such a brilliant day, and to Jiating Yang for the brilliant poster and card designs! Your hard work made the celebration extra special, giving us all a chance to relax, connect, and make some wonderful memories. 🎉 . #Canvas8Christmas #CompanyCulture #LifeAtCanvas8 #Greenwich

Why a KFC Bucket Became a Christmas Tradition in Japan 🍗🎄 Forget the turkey and all the trimmings; in Japan, Christmas means Kentucky Fried Chicken. It's a fascinating example of how a brand can become intertwined with a cultural celebration, even one seemingly unrelated. Since the 1970s, a KFC bucket has been the centrepiece of many Japanese Christmas feasts. But how did fried chicken become a holiday staple in a non-Christian country? A mix of clever marketing, cultural compatibility, and the secular nature of Christmas in Japan. How can brands follow KFC’s footsteps and take part in the festivities? 🌟 Look for cultural common ground 🌟 Hone in on seasonal convenience 🌟 Build traditional anticipation Find out more here: https://hubs.li/Q02-ww7d0 #ChristmasinJapan #KFC #CulturalMarketing #HolidayTraditions #Japan

In honour of the 2 year anniversary of our Canvas8 APAC team, we're celebrating that the team were runner-up for the Small Business Impact of the Year Award by British Chamber of Commerce Singapore (BritCham), celebrating our growth and impact across the region. 🌍  Built a local team of 10 across Singapore, Manila, and Australia in just two years 📊 Produced 300+ reports across 9 APAC markets since June 2023 💡  Supported global brands in connecting with APAC consumers while helping regional businesses expand internationally 🧑💻 Partnered with NGOs and not-for-profits to drive positive change We're proud of all the success our team in APAC has already made in the past two years. Having on-the-ground expertise in an additional region strengthens the knowledge and support we can offer to our clients. Shout out to our APAC team Andrea N. Therese Reyes Carl Wilson Shom Mabaquiao Daniel Ian Comandante Ann Gabrielle Domingo Joceline Yong Elly L. Hannah Langton #BusinessAward #APACGrowth #CulturalInsights #APACInsights #APACRegion #StrategicGrowth #ConsumerInsights #CulturalTrends