WGSN

Do you speak Gen Z? Flex your brand’s cultural relevance to stand out on social media and marketing by using slang to appeal to your stan younger consumers.⁠ ⁠ The rise in social media platforms has accelerated trend cycles and impacted the adoption rates of Gen Z and Gen Alpha slang terms. Social platforms like Tiktok, Instagram, X and Snapchat have become key spaces for social interaction, connection and self-expression.⁠ ⁠ How can your brand gain credibility online and IRL? Head to the WGSN blog for your exclusive guide on Slanguage: https://lnkd.in/eWEZ-Pbc

From themed dinner parties to vibey supper clubs, Gen Z is serving a new take on Holiday traditions. It’s giving festive. When it comes to holiday celebrations at home, this generation is slaying. They're unlocking more main character energy as party hosts and with their friends. Learn how your brand can support them in flexing their hosting skills this holiday season and beyond. Discover the key strategies: https://lnkd.in/dgdpsDyU

Color of the Year 2025: Future Dusk 💜 Forecast in 2023 by WGSN in collaboration with Coloro, see where Future Dusk will show up in the coming year. Next to be revealed? Color of the Year 2027… Stay tuned 👀 📷 @adidasfootball, @victoriabeckhambeauty, @trekbikes / @trekfactoryracingdh, @bentleymotors, Judy Hua, Nicholas Daley, @saerom_yoon

How does WGSN forecast the future? In this podcast episode, we look at our forecasts which track the challenges and opportunities for 2027 across six areas: Society, Technology, the Environment, Politics, Industry, and Creativity (STEPIC). This proprietary methodology at WGSN acts as the lens through which we predict trends years in advance. Find out how we explore the drivers, innovation, and key emotions set to impact 2027. Link to listen in the comments.

Make way, the next Color of the Year is in town. Enter: Future Dusk Learn how WGSN collaborated with Coloro to forecast Future Dusk all the way back in 2023 and take a look at some of the data confirming the trend 👉 Want access to unlimited color with complete control like WGSN? Reach out to Coloro to upgrade your color tools: https://lnkd.in/eixJieNf [Coloro + WGSN – Coloro is the leader in color excellence and color provider for the world’s most innovative brands. WGSN, world leading consumer forecaster, forecasts seasonal colors that will shape the future, using the Coloro system.]

POV: You’re sitting front row at fashion week. Coloro and WGSN bring you a recap of our A/W 26/27 Key Colors via the catwalk. First in line, we have 2026 Color of the Year, #TransformativeTeal (Coloro code: 092–37–14). Cooling, calming and restorative, this rich hue is a fluid fusion between blue and green that acts as a gender inclusive and transseasonal shade. Next up, it’s #WaxPaper (Coloro code: 035–88–12). A new near-neutral, this soothing and serene shade leans into simplicity, embracing the natural hue of fibers such as cotton, linen and wool. With its high energy, we then turn to #FreshPurple (Coloro code: 136–32–33). Culturally emotive, this hue is a reset for a color that is mood-enhancing and youthful, working as both an accent and a statement solid color. Decadent yet grounding, #CocoaPowder (Coloro code: 008–35–06) is next. his hue is inspired by a craving for the past and physical reality. A high-fashion alternative to black, embrace this color as a new-age dark. Last but not least, it’s the powerhouse that is #GreenGlow (Coloro code: 057–82–32). Emotive and audacious, this hue sits at the bold intersection of yellow and green. Use as an accent or solid color across all fashion categories to bring an unapologetic character to any look. Swipe to see the Key Colors through the lens of the catwalk 👉 Want to achieve the Key Colors across your product range with ease? Reach out to Coloro to upgrade your color library: https://lnkd.in/ee6C7y2Y 📷 Emporio Armani, Tods, Fendi, MURMUR, SHUSHU/TONG, Moncler Genius, ANTEPRIMA, Feben, Isabel Sanchis, Office h, Lacoste, Ami Amalia, Gucci, Ganni, Iceberg

Are you 2025-ready? Don’t miss this month’s edition of The Forecast. From consumer loyalty to AI-driven marketing, CMF trends and return strategies, our December newsletter is jam-packed with need-to-know global insights to help you remain at the forefront of your industry. ✨ If you want something extra special this festive season, don’t miss your exclusive invite to our annual webinar on the Top Trends to capitalise on in 2025 – join for a successful year ahead.

📢 Introducing the WGSN Opportunity Calculator 👠 Can you imagine not having to rely on gut instinct in high-stakes planning discussions? Our new fashion buying tool is now live and ready to empower fashion buyers with data-driven insights that eliminate guesswork in assortment planning. How does the magic happen? By combining your historical sales data with WGSN’s predictive analytics, you can: ✔️ Spot gaps and size opportunities with precision ✔️ Visualise financial gaps for vital planning discussions ✔️ Identify top-performing and declining items to optimise your assortment and stay ahead of the curve As a part of the WGSN Fashion Buying platform, this tool is designed by buyers, for buyers, empowering you to make confident buying decisions, reduce risk and maximise your assortment's success. Login now to discover how your next season’s buying strategy compares to the market and uncover financial opportunities you didn’t know existed. Not a WGSN Fashion Buying client yet? Request a demo and see the Opportunity Calculator in action, guided by one of our WGSN experts: https://lnkd.in/dZd_JwFT

In today’s polycrisis world, customers are experiencing rising levels of burnout, fatigue and stress. Now more than ever, your business has an opportunity to provide meaningful emotional and social support. Join Quentin Humphrey, WGSN’s Head of Client Engagement, for an exclusive session exploring strategies for connecting with overworked and overtired consumers. Watch on-demand: https://lnkd.in/eTZnJU3K

Are trends dead? Not quite, but the trend cycle certainly undergone a dramatic makeover, thanks to TikTok. TikTok has reshaped how trends emerge and evolve, creating a whole new playbook for brands. Last week at FUTR Asia, our Director of Insight, Joe McDonnell, broke down this phenomenon. He revealed how brands can effectively engage Gen Z, identify trends that matter and cut through the noise. We appreciate everyone who joined us in exploring what's next in the market. Missed the presentation? Access our sample report here: https://lnkd.in/gW_x6NnG