The Sound

The Sound

Market Research

Chicago, IL 7,755 followers

Consumer Exploration, Brand Strategy, Product Innovation. We help brands understand people & solve marketing challenges.

About us

The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Brand Strategy We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do. Consumer Exploration / Market Research & Consumer Insight We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives. Product Innovation We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact. We work for brands, brand owners and advertising agencies. Driving growth through human intelligence.

Website
https://thesoundhq.com
Industry
Market Research
Company size
51-200 employees
Headquarters
Chicago, IL
Type
Privately Held
Founded
2006
Specialties
consumer & category exploration, insight, ideas and innovation, brand strategy & positioning, new product development, qualitative research, communications & creative strategy, film & visual storytelling, brand architecture & brand development, Market Research, Consumer Exploration, Brand Strategy, quantitative research, Innovation, Segmentation, Online Research, and Analytics

Locations

  • Primary

    223 West Erie

    Suite 5NW

    Chicago, IL 60654, US

    Get directions
  • 312 Main St.

    Suite 268

    Vancouver, British Columbia V6A 2T2, CA

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  • 52-54 Rosebery Avenue

    First Floor Gensurco House

    London, London EC1R 4RP, GB

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Employees at The Sound

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