The Bakery

The Bakery

Information Technology & Services

London, London 10,203 followers

Scaling and starting transformational new ventures that solve real corporate challenges.

About us

The Bakery is on a mission to make the world a more entrepreneurial place, and over the last 12 years our brilliant team has designed and built a unique model and process, which brings together the world’s biggest corporates with the best entrepreneurs, funds and startups - to truly make innovation happen. We have continually iterated and refined our model to achieve something that no one else has: taking over 50 new technologies to market, which we’ve done by partnering corporates with the best early stage startups. Our client list is second to none, having worked with some of the worlds biggest and best loved brands with everyone from Google to BMW, Unilever to RBS. We have also built a global network of the world's best startups, investors and accelerators along the way. Having immersed ourselves in this ecosystem, we now understand this world of entrepreneurs, investors and corporates like no one else. But this is just the beginning and we've only just started. Our plans and vision for the business is to grow, not just in the U.K. but throughout the world, and to develop our programmes to not just partner corporates and startups together, but to also create and build new businesses. This will see us create a truly transformational business - an agency of the future, powered by a global network of startups, investors and entrepreneurs. As a result, so far, we have been responsible for more than 80 deals, 20 ventures from scratch and 8 tech unicorns.

Website
http://www.thebakery.com
Industry
Information Technology & Services
Company size
51-200 employees
Headquarters
London, London
Type
Privately Held
Founded
2012
Specialties
Low cost, low risk innovation, Helpful customer experiences, Outsourced R&D for brands and Agencies, and Business Development for tech start ups

Locations

Employees at The Bakery

Updates

  • The Bakery at SXSW London 2025! Our CEO, Marcone Siqueira, is a candidate to speak with his session "Corporate Hacking: How Autonomous Innovation Vehicles are transforming businesses in the age of exponential technologies". In this interactive workshop, Marcone will share bold, practical strategies for tackling corporate inertia with Autonomous Innovation Vehicles (AIVs). Discover how to enable agile innovation, bypass outdated processes, and unlock exponential growth in your organisation. We need your vote! 1. Access the panel: https://lnkd.in/dn9AXpD6 2. Register for free 3. Confirm via email 4. Click the black "Vote" button to vote #TheBakery #SXSWLondon #Innovation

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  • Last week marked the closing of the UCB Startup Program, a unique program focused on incubating early-stage digital health ventures by providing them with tailored support, mentorship and validation from UCB experts. Our team delivered a global session, with live pitches from Brussels and Atlanta, and a live stream to colleagues in Germany. This year's participants, Proton Health (Techstars 2024), Allos, Dermus and Skin Check, were assessed by a jury composed of members of the UCB Executive Committee, digital health experts, and patients. Congratulations to Dermus & Skin Check for winning the Best Pitch Award and Patient Impact Award. Special thanks to the UCB team Marie-Noel AchkarDaniela KellingEric McCulley, Richard Van, Tanja Hellier, Jan Vandenneucker, and Kevin Grund, for their unwavering commitment to creating positive outcomes for patients, startups and UCB, and the jury Erik Janssen, Emmanuel Caeymaex, Taco van Tiel, Catherine RIVES, Kamal Jethwani, Alisa Matei, and Trishna Bharadia. On our side, we couldn't be prouder of Henry, Orlando, Ana, Catharina, Gabriela, Marina, & Claire - the dream team that has worked relentlessly to support ventures in fulfilling their potential. As UCB's partner for over 3 years, we are proud of shaping the future of the industry alongside patients and HCPs. Now on to a well-deserved rest, and see you next year! #digitalhealth #corporateaccelerator #openinnovation #thebakery

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  • 🚀 Driving Innovation and Empowering Creators with Ithra 🚀 As the latest cycle of the Ithra Creative Solutions Program concludes, we’re reflecting on another impactful year of collaboration. For the third consecutive cycle, The Bakery has brought our expertise in entrepreneurship and innovation to this program, enabling talented creators to transform bold ideas into tangible outcomes. Through a combination of workshops, tailored mentorship, and an immersive in-person residency in Saudi Arabia, we've worked closely with participants to provide them with the essential entrepreneurial skills and tools to refine their concepts. These prototypes have already been showcased at exhibitions, signaling the start of their exciting journeys toward groundbreaking business ventures. This program exemplifies the power of combining creativity, technology, and entrepreneurial strategy to drive impactful solutions. At The Bakery, we take pride in our ability to create environments where innovators can thrive, equipping them with the skills, mindset, and tools to succeed. We’re inspired by the talent and ambition we’ve witnessed this year and are excited to continue shaping the future of this program alongside Ithra. Together, we’re fostering a culture of innovation that resonates far beyond borders. Here’s to the next wave of bold ideas and transformative solutions! #Innovation #CreativeSolutions #TheBakery #Ithra #Entrepreneurship

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  • Yesterday marked the start of the 2024 Corporate Innovation Summit in Perth, Australia— a dynamic event created in partnership with Visagio and the City of Perth. Together, we brought global leaders in corporate innovation and venture capital under one roof to share actionable insights and transformative success stories. Our Chief Growth Officer, Felipe Novaes, led the thought-provoking panel "Corporate Innovation Reinvented", sparking discussions on the future of innovation across industries. We’re thrilled to continue building connections and driving impactful conversations here in Australia. Stay tuned for more updates from The Bakery. #TheBakery #CorporateInnovation #TheBakeryAustralia

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  • Transforming Digital Health: Building Programs That Thrive, Not Just Survive In our November newsletter, we shared insights on how to build digital health programs designed to create lasting impact—not just navigate challenges. From leveraging AI to enhancing patient journeys, it’s all about ensuring innovation that drives real progress. Catch up with the full article below. Looking ahead? Our December edition is just around the corner. 📩 Sign up now to make sure you receive the December edition straight to your mailbox. https://lnkd.in/edtC6A8w

    Transforming Digital Health: Building programs that thrive, not just survive

    Transforming Digital Health: Building programs that thrive, not just survive

    The Bakery on LinkedIn

  • Another impactful day at Web Summit in Lisbon! We’re thrilled to be here, diving into the dynamic intersections of technology, AI, and leadership transformation. Day 2 put the spotlight on the deepening relationship between humans and machines—a theme driven home by thought leaders and innovators who are pushing the boundaries of what’s possible. One of the highlights? Peggy Johnson, CEO of Agility Robotics, showcased "Digit"—a humanoid robot. Digit isn’t just any robot; it’s a breakthrough in Robots as a Service (RaaS), capable of learning and performing complex tasks from organising wardrobes to managing industrial logistics. Peggy demonstrated live how the integration of AI and IoT is paving the way for robots that can create their own workflows—ushering in a new era where robotics support human productivity in ways we once only imagined. Inspiring leadership in transformation also took centre stage, with Sarah Franklin from Lattice and Lidiane Jones from Bumble Inc. They addressed the challenges of leading in times of transformation, emphasising the power of authenticity and transparency, even in vulnerable moments. Lidiane’s insight struck a chord: “Inspiring those around you starts with staying true to who you are". Web Summit continues to emphasise that while AI's potential is vast, careful navigation is key to ensuring sustainable, long-term growth. With so much capital investment flowing into AI, companies must remain mindful of building resilient models that deliver true value. The Bakery, along with Claire Dardignac and Marina Cassino de Almeida, our team on the ground, are thrilled to be a part of these conversations as we explore the latest innovations and connect with pioneers in the field. #WebSummit #TheBakery #Innovation

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  • The Bakery is thrilled to be at Web Summit Lisbon 2024! Last night's Opening Night sparked key conversations that will guide the days ahead: harnessing technology to combat the climate crisis, the future of AI, and fresh avenues to amplify human creativity. The evening’s program marked the return of Web Summit founder Paddy Cosgrave to the opening ceremony, and kicked off with Etosha (Eee-tah-sha) Cave, Co-founder & Chief Science Officer of Twelve. She highlighted the urgency of accelerating energy transition in major economic sectors, reminding us that “the decarbonisation of the transportation industry is a movement that needs urgency and speed.” Following this, Max Tegmark (Future of Life Institute (FLI)) and Thomas Wolf (Hugging Face) tackled the impacts of the new AI wave, and the need for innovative solutions built around safety, ethics, and applicability. To close the night, Pharrell Williams joined Frank Cooper III (CMO of Visa) to explore the intersections between cultural movements and business opportunities. Pharrell inspired with this thought: “The main goal shouldn’t be to just make more money but to spend as much time as possible doing what you love.” We’re here to connect, learn, and continue the conversations around transformative change - reach out to our team on the ground Glaucia Guarcello, PhD., Claire Dardignac and Marina Cassino de Almeida to connect. Exciting days ahead! #WebSummit #Innovation #TheBakery

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  • 🚀 Pioneering Digital Health Innovation with UCB 🚀 At The Bakery, we’re committed to driving transformational impact in healthcare. We're thrilled to see UCB Pharma spotlighting a project we’ve had the privilege to run alongside them, advancing digital health solutions to enhance patient care and support. This project exemplifies how collaboration can accelerate meaningful innovation. By combining our innovation framework with UCB’s dedication to healthcare excellence, we’re pushing boundaries to create tools that empower patients and healthcare professionals alike. Together, we're helping shape the future of healthcare by turning bold ideas into reality. #DigitalHealth #Innovation #HealthcareTransformation #TheBakery #UCB

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    10,203 followers

    Yesterday, we had the pleasure of hosting another impactful Innovation Roundtable at the Innovation Roundtable® Summit! We dove into the pressing question of how to create an innovation strategy and operating model that enables true ambidexterity—striking that delicate balance between investing in core improvements and driving disruptive transformation. 💡 Key insights that resonated with our audience: Dedicated Governance and Budgets: Having clear governance structures and distinct budgets can help differentiate core innovation from disruptive initiatives, setting the stage for both to thrive without competing for the same resources. Overcoming Skepticism: Leaders often hesitate to invest in disruptive ideas, citing a lack of “business case” or readiness. Tackling this requires establishing separate criteria and clear ownership for disruptive projects to ensure they receive the support they need. Avoiding the ‘Ivory Tower’ Syndrome: Successful innovation can’t live in a bubble. It’s essential to align governance structures in a way that integrates new ideas smoothly into the broader business, keeping the core engaged and not alienated by change. Looking ahead, it’s clear that Autonomous Innovation Vehicles (AIV) are the way forward for corporates aiming to innovate successfully. As experts in enabling AIV, The Bakery has worked tirelessly in this space, witnessing firsthand how impactful this approach can be. We’re committed to driving results and helping organisations shape the future of innovation. Thanks to everyone who joined us for this lively discussion! If you're curious about how to build an ambidextrous approach to innovation, stay tuned for more updates from The Bakery. #Innovation #Roundtable #Ambidexterity #InnovationStrategy #TheBakery

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  • The Bakery team is on the ground at the Innovation Roundtable® Summit in Copenhagen, where we’re leading a vital discussion on how to create an innovation strategy and operating model that enables true ambidexterity—effectively balancing resources between improving the core and driving transformation. We’re excited to exchange insights, drive meaningful discussions, and connect with those who are passionate about advancing the innovation ecosystem. If you’re here, reach out to our Head of Europe, Claire Dardignac, and don't miss the opportunity to continue the conversation. #InnovationRoundtable #TheBakery #CorporateInnovation #AIV

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