IAB Hong Kong’s Post

𝗦𝘁𝗲𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘄𝗶𝘁𝗵 𝘂𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝘄𝗮𝗿𝗱𝘀 Last week, we had the pleasure of attending and covering one of the most exciting events in online advertising—the Inspirational 2024 Awards, organized by IAB Spain. These awards are the ultimate benchmark for creativity in digital advertising, and we’re proud to have sponsored this prestigious event for the second year in a row! 🙌 This year's theme, Abraza al Monstruo (Embrace the Monster), was all about facing the unknown head-on and seeing innovation as an opportunity rather than a threat. In a world where uncertainty can be daunting, Inspirational 2024 inspired us all to embrace the future with courage and creativity. 💡 The event was packed with incredible moments: 🏆 15 categories featuring the best agencies in Spain. 🎤 Inspiring talks divided into 6 major areas: AI & Data Retail Media & Ecommerce Content & Connected Media Entertainment & Gaming Next & Innovation Digital Business The gala ended with an amazing awards ceremony showcasing the top campaigns of 2024, followed by a cocktail and party where the entire digital sector came together to celebrate. 🥂 Check out the shot below of our CEO and co-founder, Josep Surinyach Culí, living it up at the gala! 👇 We’re beyond thrilled to continue our journey with the Inspirational Awards and can’t wait to see what next year brings. #IAB #VideoProduction #DigitalAdvertising #DigitalCreativity #AdIndustry #AdvertisingAwards

The Trade Desk empowers its top talent through IAB SEA+India Councils. "The IAB SEA+India Councils provide a valuable platform for our high performers to represent The Trade Desk, build their professional profiles, and connect with industry leaders." - Mitch Waters, SVP Client Service, APAC “IAB SEA+India Council participation has brought fresh perspectives and new ideas back to our teams. Our team members return energised, with a broader understanding of industry challenges and opportunities. This not only enhances our client service but also enhances our position as a thought leader in the region.” - Rose Huskey, SVP Global Agency Learn how team members like Samantha Pearlson, Nala Annous, and Vivek Misra have gained: 💡 Industry insights: Front-row access to the latest trends and challenges. 🌏 Diverse perspectives: Exposure to a wide range of industry viewpoints. 🤝 Stronger networks: Valuable relationships with peers and leaders. ✍ Influence: Opportunities to contribute to essential industry resources. Read their story to see how strategic industry collaboration is shaping the future of digital advertising in Southeast Asia and India. https://lnkd.in/gNcVmBQW

Yesterday, 120 Melbourne indies gathered for the IMAA - Independent Media Agencies Australia's Digi-Bytes event at Fortress Melbourne. The day kicked off with a keynote presentation from our Co-Founder, Paco Albie, presenting the four key trends heading into FY25, supported by data from by Arktic Fox's 2024 Digital, Marketing & eComm Focus Study: 💡 Do more with less - 76% (+9% YoY) of teams have the same or lower budget 💡 Data quality and monetisation - 22% have well-managed and maintained high-quality data 💡 Focus on personalisation - 71% have B2C personalisation as a key strategy for the next 12-24 months 💡 Compliance and governance - only 41% agreed their team understood privacy changes Then came three panels diving into the latest digital innovations across retail media, digital audio, and programmatic advertising, providing IMAA members with valuable insights and expertise as we head into the second-half of 2024. Thank you to all the participants, speakers, sponsors and organisers who joined us in Melbourne for a day exploring our nation's evolving digital landscape and how independents are acing it in the digital space! 🚀 IMAA - Independent Media Agencies Australia Blis GCA Media Network ACM COOL Media StackAdapt #DigitalImmersion #IMAA #DigiBytes #RetailMedia #Personalisation

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📍 5 Programmatic Events to Learn and Network in 2024 1. Programmatic I/O (May 20-22): This Las Vegas conference brings together industry leaders. Attendees can expect in-depth discussions on the newest trends and technologies shaping programmatic, along with valuable networking opportunities. 2. Cannes Lions International Festival of Creativity (June 17-21): While primarily known for its focus on creative marketing, Cannes Lions also features a strong programmatic advertising presence. Held in Cannes, France, the festival offers sessions on data-driven marketing, brand safety in the programmatic space. 3. DMEXCO - Digital Marketing Expo & Conference (September 18-19): DMEXCO is a major European digital marketing expo held in Cologne, Germany. While it covers a broader range of digital marketing topics, DMEXCO offers dedicated sessions and presentations from leading programmatic players. 4. Digiday Programmatic Marketing Summit (May 15-17): This summit takes place in sunny Palm Springs, California. It brings together programmatic professionals to discuss best practices, emerging technologies, and the challenges facing the industry. 5. FutureWeek AIMM (November 13): This event in London focuses on the future of programmatic advertising. The organizer of this event is VideoWeek. #adtech #programmaticadvertising #events2024

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It’ll always trickle down to traditional digital - Google Ads, Meta Ads and to a lesser extent Bing. Always keep your eyes on who ‘owns’ the internet 😁 #programmatic #digitalads #digitaladvertising

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🏆 FAQs for the IAB HK Digital Awards 2024 😎 Ready to showcase your digital brilliance? 🔎 We are here to answer your FAQs to help you navigate the submission process: 1️⃣ Is my campaign from Nov 2023 to Jan 2024 eligible? 👉 Yes, campaigns presented to the public in Hong Kong between 1 January 2024, and 31 December 2024, are eligible. We will consider the campaign's overall impact and results. 2️⃣ Can I enter a campaign targeting the US and overseas audiences? 👉 This award is for Hong Kong campaigns. The work can be regional but must have been presented to the public in Hong Kong between 1 January 2024 and 31 December 2024 to be eligible. 3️⃣ Can I share my account login with my team? 👉 Yes, the system allows simultaneous logins. However, only the last person to save the draft will have their version saved as the final version. 4️⃣ Can I revise my submissions after submitting? 👉🏻 Yes, you can continue refining your submissions until the final deadline on 13 December 2024. However, your payment details cannot be revised after submission. 5️⃣ Can I submit entries after the deadline? 👉 Late entries will incur a penalty of HK$3,000 per submission and per category. No late entries will be accepted after 31 December 2024, 23:59. 💬 For more questions, please refer to: https://lnkd.in/ge7KcrmC ✨ Don't let your digital brilliance go unnoticed! Submit NOW: https://bit.ly/JoinIAB2024 👉 Learn More:  https://lnkd.in/g9hGPcK2  #IABHK #DigitalAwards2024 #Sponsorship #DigitalInnovation #Marketing #FAQs

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