Aura Blockchain Consortium

As we close out 2024, the Aura Blockchain Consortium is proud to look back on an extraordinary year of collaboration and achievement. Together with our member brands, we are redefining luxury by enhancing the customer experience, addressing regulatory demands, and delivering pioneering use cases that set new industry benchmarks. From fostering transparency and trust, to elevating product traceability, the impact has been transformative. This year has once again shown that blockchain isn’t just a tool; it’s a catalyst for the future of luxury, powering authenticity, sustainability, and innovation. As we step into 2025, we are energized to build on this momentum, tackling emerging challenges like the EU's ESPR regulation, mandating Digital Product Passports by 2027, while uncovering new opportunities for the customer experience. Discover our member brand use cases from the past year below. To our members, partners, and the luxury community: thank you for joining us on this journey. Here’s to another remarkable year of shaping the future of luxury together!  #Blockchain #Innovation #Luxury #Collaboration #DigitalProductPassport

“It was the first time that we sat at the same table, sharing the same information and making the steps to change the industry together.” – Stefano Rosso    At the Vogue Business Executive Summit, Stefano Rosso, CEO of Marni, Chairman of Maison Margiela, CEO of BVX, and board member of Aura Blockchain Consortium, spoke with Lucy Maguire about the groundbreaking collaboration fostered by Aura in co-creating the future of luxury among other topics.     By uniting multiple luxury brands under a shared vision, the Consortium is driving meaningful change across the industry, leveraging collaboration to create a more sustainable and innovative future for the greater good.    Notably, OTB has implemented digital certificates of authenticity for every product from JIL SANDER, Maison Margiela, and Marni, since their FW 24/25 collections, fully integrating blockchain into production.     Watch a clip below or explore the full interview here – https://lnkd.in/emV5m-Bu    Video Credit: Vogue Business #AuraBlockchainConsortium #VogueBusiness #ExecSummit #Blockchain #OTB

Digital Product Passports are Shaping the Future of Fashion    At a recent roundtable in Italy, hosted by Fairly Made®, the transformative potential of Digital Product Passports (DPPs) in the fashion industry took center stage.     Mario Didonato, Group Digital Director at Prada Group, highlighted the strategic advantages DPPs offer luxury brands for enhancing the customer experience. Meanwhile, our Strategy and Operations Manager, Davide Di Stefano, outlined the critical steps brands need to take to navigate technical and operational challenges for turning this regulatory shift into a long-term opportunity.    With DPPs set to become mandatory for many products sold in the EU by 2027, they will impact not only brands but the entire supply chain.    Thank you Fairly Made, for inviting us to this insightful discussion.    #DPP #Luxury #Blockchain #Innovation 

The Aura Community gathered together in Milan for the second edition of our Luxury Unblocked series – an evening of connection, knowledge-sharing, and celebration.     Graciously hosted by Marc Sondermann, the evening featured insights from our CEO, Romain Carrere, on the work Aura is doing with our members to elevate the luxury customer experience through Digital Product Passports (DPPs). Daniela Grossen, our Operations & Onboarding Lead, provided an in-depth look at the ESPR regulation, which mandates DPP implementation for many EU products by 2027.    We also had thought-provoking discussions from some of our member brands, Alexandra LUPAS, Corporate Projects Director at Prada Group, and Cristiano Busetto, Head of Blockchain & Off-Price Sales at OTB Group, shared how they are leveraging blockchain to enhance customer engagement and how they navigate internal complexities. Additionally, Divya Singh, Special Projects Manager at TOD'S, and Gianluca Giustiziero, Global Digital Transformation Senior Manager at Loro Piana, showcased how they turned their DPPs into inspiring opportunities for both the brand and consumers.     Thank you to all our speakers and guests for an evening filled with meaningful discussions on shaping the future of luxury.     #DPP #Blockchain #Luxury #Milan #Community 

Exploring Digital Product Passports with FHH - Fondation Haute Horlogerie    Our CEO Romain Carrere and General Counsel Danika Ahr were honoured to be invited by Fondation Haute Horlogerie to present a masterclass on Digital Product Passports (DPPs) in collaboration with Deloitte.    The session delved into the transformative power of DPPs in the luxury sector, highlighting their journey from product origin to client experience and exploring how upcoming regulations, such as the ESPR, mandating DPPs for many products by 2027, can be reimagined as a powerful opportunity for luxury brands.    Rather than viewing compliance as a challenge, we discussed how DPPs unlock immense potential to elevate the customer experience. By leveraging blockchain, brands can integrate meaningful services such as e-warranty, e-insurance, and care / repair offerings—providing a seamless and enriched ownership experience, especially in the world of luxury watches.    The session also featured an insightful contribution from Valeria G., representing our member brand Czapek & Cie., who shared their innovative work with DPPs and the benefits they bring to their heritage craft.    A kind thank you to Pascal O. Ravessoud, Clio Godrèche and Fondation Haute Horlogerie for the invitation and to Fabien Lopez and Karine Szegedi from Deloitte for their collaboration.     #FHH #LuxuryInnovation #Watches #DPP #Blockchain #Masterclass

We are delighted to welcome our newest member LOUIS XIII Cognac, marking a transformative moment in the world of luxury spirits with the launch of their inaugural Digital Product Passport for their Society membership.    LOUIS XIII, one of the iconic Maison's of Rémy Cointreau, introduces the evolution of their "Society” program, a loyalty experience designed exclusively for their members. Customers can now register their precious decanters, receiving digital certificates of ownership, registered on the Aura private blockchain, while unlocking a world of bespoke privileges.     "Society" offers members a range of curated experiences:    ◾ Exclusive invitations to unique events,  ◾ Privileged access to limited editions,  ◾ Personalized gifts,  ◾ "Tales Untold", LOUIS XIII intimate stories    Collaborating with Aura and VO2 GROUP allowed LOUIS XIII to create a seamless customer experience while establishing new standards for engagement and storytelling in the luxury spirits industry, celebrating artistry, heritage, and innovation.    #LOUISXIIICognac #REMYCOINTREAU #Cognac #DPP

Our Strategy and Operations Manager Davide Di Stefano was delighted to be invited to guest lecture for Università Bocconi's Master of Science Innovation and Luxury Management students.    He shared insights into how luxury brands are harnessing Web3 and blockchain technologies to drive innovation and adapt to evolving consumer demands, with a spotlight on the transformative role of the Digital Product Passport.    Thank you to SDA Bocconi and Laura Pan for the invitation. Engaging with the next generation of luxury leaders is always a rewarding experience, as their fresh perspectives and insights play a pivotal role in shaping the future of luxury.     At Aura, we are committed to empowering the luxury sector with personalized solutions that ensure trust, traceability, and sustainability, paving the way for a more innovative and connected future.    #SDABocconi #DPP #Luxury #Blockchain #Traceability 

BALENCIAGA | Ledger Stax Holder launches with a special gift for their Web3 community.    Created uniquely for Ledger Stax, a secure hardware wallet for managing digital assets like cryptocurrency and NFTs, this holder includes an NFC chip located under the front embossed logo. Scanning it with a smartphone directs users to the Balenciaga Product Card web page for product authentication.    As a special bonus for their valued Web3 community, holders can claim a unique non-transferable Soul-Bound Token (SBT) on the Polygon blockchain. Aura was honoured to support this project, using our Multi-token Minter to provide these exclusive SBTs.    Explore the product here and claim your token -- https://lnkd.in/e7jD8ZH8     #Balenciaga #SBT #Community #Luxury 

Aura Blockchain Consortium is proud to announce that we are a member of the CIRPASS-2 - Digital Product Passport Community of Practice (CoP) as well as Expert Working Groups 1, 2 & 5. CIRPASS-2 is an EU funded Innovation Action project that will demonstrate functioning DPPs and engage with stakeholders to facilitate DPP deployment. As a member of the Community of Practice, Aura is helping shape the future of Digital Product Passports. At Aura, we guide luxury brands through DPP implementation but also help them turn this regulatory shift into a powerful opportunity. We are enjoying bringing our expertise to the CIRPASS-2 Community. Learn more about the CIRPASS-2 project here: https://cirpass2.eu/ #CIRPASS-2 #DPP #ExpertWorkingGroup

Today, at BRABUS GmbH’s Signature event in Düsseldorf, all Masterpiece supercars will be unveiled, each equipped with a Digital Product Passport (DPP)—enabled by Aura Blockchain Consortium. BRABUS is renowned for transforming parts from the world’s finest cars into high-performance supercars. With the DPP, owners can now confirm the authenticity of every part used in their Masterpiece car, providing peace of mind that each element is genuine. By leveraging Aura’s private blockchain, the DPP offers immutable and verifiable proof of authenticity and ownership, protecting against counterfeiting. For customers, this level of transparency deepens trust in the brand and strengthens the connection between owner and car. It elevates the ownership experience, offering reassurance that their vehicle is not only a luxury masterpiece but also an authentic and traceable creation, down to the smallest detail. By embracing full transparency through the DPP, BRABUS enhances the value of its offerings and sets a new standard in luxury automotive authenticity.   #BRABUS #DPP #Blockchain #Luxury #Automotive