Aura Blockchain Consortium’s Post

Curious about Digital Product Passports (DPP)? Then hold the scroll. Co-published by Deloitte and Aura Blockchain Consortium, this paper delves deep into the transformative power of DPPs in the luxury industry. Highlights: ✅ Using #DDPs to enhance customer experiences using #transparency, thereby increasing #trust. ✅ Through #storytelling, DPPs are setting a new standard in the industry. ✅ Examines the role of #blockchain in enhancing the #security and #authenticity of DPPs ensuring regulatory #compliance. “The world of luxury is challenging, we face many issues in terms of counterfeit, explaining the true story and origin of products. The Digital Product Passport is a strong complementary enabler to follow the products from the beginning to the end and demonstrating to customers that they can trust us.” – Franck LE MOAL, CIO, LVMH “Tagging a product and enabling a digital storytelling is an amazing conversation starter for the sales assistants in our boutiques. It increases the conversion rates and ensures that the customer verifies the ownership of their product, creating a new channel for direct engagement that never existed before.” – Lorenzo Bertelli, Head of Marketing & CSR, Prada Group “In a world where the demand for transparency has become paramount, for luxury customers to know the origins and journey of their products is the assurance that their choices align with their values.” – Cyrille Vigneron, CEO, Cartier Well done, Romain Carrere. Thank you so much for being a leader in the space! #Luxury #DigitalProductPassport #BlockchainNews #TrustToTruth #TheTruthIsVerifiable #StorytellingWithBlockchain #IndustryLeader

OTB Group registers all products from their luxury brands on the Aura Blockchain, starting with the FW 24/25 collections.    We are proud to announce that OTB will provide customers with digital authenticity certificates for all products of its luxury brands JIL SANDER, Maison Margiela, and Marni. This significant milestone involves full integration of blockchain registration into OTB's production processes, with NFC chips embedded in every garment and accessory.    To date, OTB has provided digital certificates for over 1.2 million products, with an aim to reach an annual rate of 1.5 million products as the process becomes standardized. As luxury authenticity remains crucial for the industry, this comprehensive integration will offer OTB brands’ customers a seamless and secure verification of authenticity, with immutable trust in their purchases.    This remarkable scale of adoption is a pioneering step in the luxury industry, setting new standards for transparency and innovation through the power of blockchain.     We are proud to support OTB in this journey of enhancing the luxury experience.     #OTB #Luxury #Blockchain #Authenticity 

Revisiting Elegance: Piaget Polo '79 Reissue The limited reissue of the Piaget Polo '79 is a masterpiece of timeless design, earning the prestigious "Iconic Watch Prize" at the 2024 Grand Prix d'Horlogerie de Genève (#GPHG), the Oscars of watchmaking. Celebrating innovation and heritage, this award solidifies its status as a cultural milestone. As luxury watches become rarer, their value relies not only on craftsmanship but on verified provenance. Blockchain could improve this with: #OnChain Certification: Securely documenting awards, certifications, and heritage for lasting value, preserving and enhancing authenticity through immutable records. At Xperience Pay, we’re shaping the future of luxury by merging blockchain technology with craftsmanship, ensuring every piece tells a verified story of excellence. Would you own a polo 76? Make sure to follow us as we cover the other winners from the GPHG #PiagetPolo #LuxuryWatches #Blockchain #XperienceAuthenticity #GPHG2024 #Web3Luxury

🟣 Lalique launches Digital Product Passports with the Aura Blockchain Consortium 👇 Subscribe to my newsletter & never miss an update like this anymore: https://nickvinckier.com/ Lalique, the renowned French crystal maker, has joined the Aura Blockchain Consortium, in a move to improve transparency & authenticity within the luxury industry. ⛓ The consortium was founded by several major luxury brands, including LVMH, Prada Group, Cartier, part of Richemont, and OTB Group. The goal of the consortium is to use blockchain technology as a way to offer greater experience, trust & traceability for luxury products. 🔖 Through their technology, each piece in Lalique’s 2024 Millésime Collection will be accompanied by a Digital Product Passport (DPP), offering an immutable digital proof of authenticity. ➡️ The Lalique Digital Product Passport: - verifies each product’s ownership on the blockchain, mitigating counterfeit and/or theft - enables customers to download a digital twin of their product (a high-quality CGI animation) - functions as a non-fungible tokens (NFT), enabling owners to take their Lalique pieces with them in virtual worlds - no details on that disclosed yet - includes videos showcasing the artisanal production process - integrates Augmented Reality, enabling pieces to enter new virtual worlds 🏺 This initiative blends luxury with digital, and will nurture a sense of community and loyalty amongst Lalique customers. The first DPP's will be available for all Bacchantes vases, Mossi vases and Champs-Elysées bowls from July 2024. #innovation #luxury #blockchain #lalique #retail #dpp

Last week I attended Watches and Wonders in Geneva, the place where all the novelties from the biggest timepiece Maisons are presented. But why are watches relevant for my job with KORE? The answer: Digital Product Passports. These digital ownership certificates are usually created in addition to traditional paper based authenticity certificates. We have created a fully automated approach: as soon as a watch is completed by a maître horloger, our system receives the necessary assets from the brand’s existing IT infrastructure via API: clouds, SAP systems, etc. and create a NFT on a previously selected blockchain. The brand can then manage these passports in a management cockpit while the customer claims the certificate after his purchase by registering on the client care website of the Maison horlogère. The benefits of a digital product passport? Proof of ownership is the most obvious one, however it also makes it easier to document the history of the timepiece and brands can combat counterfeit more easily. But it doesn’t stop there: brands could also combat the flipping of watches by making the NFT certificate non transferable for a certain amount of time after the purchase. In my opinion the true value however lies with the integration of functional AND emotional loyalty aspects into digital product passports: tying proud new owners of incredible masterpieces to you as a Maison, cherishing these ambassadors in your very own language and helping them carry the emotional value of their timepiece across generations. Priceless. #watchesandwonders #KORE #KOREtechnologies #digitalproductpassport  

Don't miss #PwC upcoming session on, "Digital Product Passport Roadmap: From Concept to Reality," on Wednesday, November 20th, 2024, from 4:00 to 4:45 pm (CET). 🚀 📲 #DigitalProductPassport #SupplyChainTransparency #LuxuryBrands #BlockchainTechnology

Every luxury product has a story, and now this story can be told like never before.      Linen is a symbol of our member Maison Loro Piana’s continuous pursuit of excellence in transforming the noblest of yarns into fabrics that express inimitable savoir-faire. Now, this legacy can be traced and shared through the power of blockchain technology.      By simply scanning the QR code, customers can embark on an enchanting journey through Loro Piana's linen production process. From the lush fields of Normandy, France, where the finest fibres are carefully selected, then spun into high-quality yarns, and finally weaved into the finest fabrics, these main steps are meticulously documented.       Aura's private blockchain securely records the main steps of this narrative, safeguarding the authenticity and heritage of each exquisitely crafted garment, from fibre selection to final quality control, preserving its story for generations to come.      By allowing customers to experience this remarkable journey, a deeper appreciation for the incredible skill and craftsmanship behind each unique piece is gained, enriching the overall customer experience.       #LoroPiana #Blockchain #Traceability #Luxury

HYPE MARKET 📈 Today, with the support of @watchanalytics, we focus on a watchmaking trend available on our platform. The Vacheron Constantin Fiftysix ref. 4600E/000A-B487 is an automatic watch with a blue dial and a 40 mm steel case. It features the automatic movement Caliber 1326 with a 48-hour power reserve and a date complication. The crystal is sapphire, ensuring durability and clarity, and the watch is water-resistant up to 30 meters. Combining contemporary elegance with reliable performance, it exemplifies high-level watchmaking craftsmanship. This analysis of the last three years shows how the price has increased to a peak of 16.2k. Compared to the retail price, its value to date has decreased by -12.51%. This analysis was done using data from multiple websites to find the most accurate market price. On Watchype, thanks to the transactions recorded on the Blockchain, it is possible to have reliable data and prices on the watch market. www.watchype.com

Exciting news from the luxury automotive sector! Lamborghini's partnership with Animoca Brands for Fast ForWorld is more than just another blockchain project - it's a masterclass in digital transformation. This is a pivotal moment for luxury brands to embrace Web3's potential. We're helping bridge the gap between traditional luxury and digital innovation by providing secure wallet infrastructure for high-value digital assets. Key takeaways: - Digital Lamborghini Revuelto assets - Multi-game compatibility - Seamless physical-digital integration How do you see luxury brands evolving in the Web3 space? #LuxuryWeb3 #DigitalTransformation