Pencil is a end-to-end platform designed to scale GenAI assets for enterprise marketing teams. What sets it apart is its ability to bring together the industry’s top AI models under a unified framework for highest asset creation results. Unlike others, Pencil focuses on generating complete ads—not just text or images—while providing tools for templates, image and video editing, and more. It also stands out by automatically applying brand guidelines to ad production, using ingested brand documents. Pencil connects directly to media accounts, delivering AI-driven insights and predictions, backed by over $1B in media spend. With a client-first approach, it empowers brands to equip their teams and agencies with an AI platform that adheres to brand standards, sparking ideas predicted to perform and enabling creative teams to produce their best work. Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.
External link for Pencil ✏️
151 Rosebery Avenue
London, England EC1R 4AB, GB
03-01, 39 Hong Kong Street
Singapore, Singapore 059678, SG
Los Angeles, CA 90036, US
578 Broadway
New York, NY 10012, US
Sharing our latest job opportunity to join our finance team! 🌟 🚀
I am so excited to announce I am hiring for a management accountant role! ✏️ 🌟 Join an innovative company and become an integral part of a finance function! 🚀 Please follow the link here if you are interested!! https://lnkd.in/eRU_FUcJ
Pencil ✏️ reposted this
A great end of the year and start of a new chapter! Adobe Firefly Services are now integrated into The Brandtech Group's Pencil Pro platform, enabling even greater AI-driven creativity for the world’s most progressive marketers. The two technologies work in parallel to give enterprises the best of both: the firepower and safety of Adobe’s Creative Cloud tools (Photoshop and After Effects) and Gen AI solutions, combined with the proven capabilities of Pencil ✏️ Pro, which uses Gen AI to create, scale, deploy and predict the performance of creative work. Thanks to Bryan Surles, Kumar Vora, Meg Moss, Adam Weir, Elaine Shoare Simon Corke Will Hanschell, Leo Spicer-Phelps, Betty Louie, Matt Brady and Sumukh Avadhani for making it happen! https://lnkd.in/enGZMimu
Pencil ✏️ reposted this
Gen AI 2024: The story in numbers. And what a story! 🚀 From 76% of marketers saying Gen AI will change the way marketing operates 💥 to the $2.65bn of adspend through our Gen AI platform, Pencil ✏️, powering its predictive ad performance capabilities - the numbers help tell a story of how Gen AI is reshaping the landscape. 🎄 We hope you all have a happy and restful festive break. We’ll see you soon!
Pencil ✏️ reposted this
WINNER! Our Gen AI tech tool, Bias Breaker - which helps improve AI prompts by introducing a layer of inclusivity - has won ADWEEK’s award for Best Innovation in Accessible Tech at its inaugural Creative Tech awards 🥳 https://lnkd.in/ea3Y-8yQ Huge congratulations to our Head of Emerging Technology and Brandtech partner Rebecca Sykes and the whole team who helped bring this into the world: Amy Arnell, Sumukh Avadhani, Jairo Cabello, Tyra Jones-Hurst, Theresa Sarbeng [she/her], Ben Musgrave, Tim Davies, Sherine P. and Layide Oshun. Bias Breaker, after a year in development, has been integrated into our Gen AI marketing platform Pencil ✏️ . It adds a layer of probability-backed inclusivity to prompts, mitigating against the bias found in Gen AI foundation models. In our tests, we found that some LLMs showed between 98-100% images of men when asked to generate ‘a CEO’. We configured several of the most common elements of diversity, which, in phase one, include age, race, ability, gender identity and religion. So, when a user enters a simple prompt – such as ‘a CEO’ – the tool adds a number of types of inclusivity, which will vary each time, creating a more sophisticated prompt to use in any image generation model. Read more about Bias Breaker and our Responsible AI package 👉 https://lnkd.in/eks6XxaT
Pencil ✏️ reposted this
I'm still hiring! (even if my previous job post says otherwise! 😅💁♂️ ) If you're interested in creating animation and video learning content 🎨 📹 🎓 and are passionate about Gen AI, please find the job description and application form for my new learning content creator role here: https://lnkd.in/e4F9iew5 (And if you know any suitable candidates, please send this their way! 🙏 )
Pencil ✏️ reposted this
I'm truly honored to be highlighted by The Brandtech Group and grateful for the opportunity to work with the Pencil ✏️ platform, which is shaping the future of AI-powered storytelling. A heartfelt thank you to Professor Anas Ghazi for bringing his industry insights into the classroom and creating invaluable learning opportunities for us at Northwestern University’s MSC program. This collaboration with The Brandtech Group has given us hands-on experience with cutting-edge technology, preparing us to drive impactful stories and innovation in our future careers. It’s inspiring to learn alongside industry leaders dedicated to fostering the next generation of communicators. I’m thrilled to be part of this transformative journey, where academic learning meets real-world innovation! #GenAI #AIinStorytelling #FutureOfStorytelling #Northwestern #AIPowered
“My father often reminds me: ‘When the first car was invented, no one asked how to outrun it - they asked how to drive it.’ I believe the same applies to AI: it’s not about competing with the technology but learning how to leverage it effectively.” 💥 Northwestern University grad student Thea Haoru Deng (pictured) is among some of the first students in the world to have access to our Gen AI marketing platform Pencil ✏️ Pro as part of her Digital Storytelling Masters class. 💥 “Generative AI is rapidly becoming essential to my career journey,” she says. “The essence of technology has always been to empower humans to achieve more with less effort, and generative AI aligns perfectly with that purpose. In my field, this tool has the potential to streamline processes, unlock creativity, and drive superior outcomes.” 💥 On using Pencil, she adds: “The feedback loop within Pencil is a game-changer for professionals in marketing, sales, and media, who rely on constant iteration and optimization. The platform makes it nearly impossible to imagine going back to traditional campaign development without it.” 💥 Read more about our tie up with the grads at Northwestern University in MarComm News - the first time ever that students have had access to a platform like Pencil as part of the curriculum, getting Gen AI certified on LinkedIn and potential internships with us at Brandtech 👉 https://lnkd.in/eyAVn4_g 🤝 Special thanks to Anas Ghazi, Adjunct Assistant Professor of Digital Storytelling at Northwestern's Master of Science in Communication Program, who has been the driving force behind our collaboration, as well as Sharing Excess, who are providing the live brief for students, and our own Amy Arnell and Ciara Schoenauer. #GenAI #Brandtech #AIpowered #FutureofAI #AILeaders
Very exciting to see the next generation of AI marketers using Pencil tools. All part of our collaboration with The Brandtech Group and Northwestern University. Enormous shout out to Thea Haoru Deng! ✏️
“My father often reminds me: ‘When the first car was invented, no one asked how to outrun it - they asked how to drive it.’ I believe the same applies to AI: it’s not about competing with the technology but learning how to leverage it effectively.” 💥 Northwestern University grad student Thea Haoru Deng (pictured) is among some of the first students in the world to have access to our Gen AI marketing platform Pencil ✏️ Pro as part of her Digital Storytelling Masters class. 💥 “Generative AI is rapidly becoming essential to my career journey,” she says. “The essence of technology has always been to empower humans to achieve more with less effort, and generative AI aligns perfectly with that purpose. In my field, this tool has the potential to streamline processes, unlock creativity, and drive superior outcomes.” 💥 On using Pencil, she adds: “The feedback loop within Pencil is a game-changer for professionals in marketing, sales, and media, who rely on constant iteration and optimization. The platform makes it nearly impossible to imagine going back to traditional campaign development without it.” 💥 Read more about our tie up with the grads at Northwestern University in MarComm News - the first time ever that students have had access to a platform like Pencil as part of the curriculum, getting Gen AI certified on LinkedIn and potential internships with us at Brandtech 👉 https://lnkd.in/eyAVn4_g 🤝 Special thanks to Anas Ghazi, Adjunct Assistant Professor of Digital Storytelling at Northwestern's Master of Science in Communication Program, who has been the driving force behind our collaboration, as well as Sharing Excess, who are providing the live brief for students, and our own Amy Arnell and Ciara Schoenauer. #GenAI #Brandtech #AIpowered #FutureofAI #AILeaders
Pencil ✏️ reposted this
the next wave of marketers are the first generation to begin their careers with Gen AI in full force. we need to make sure alongside the training for traditional skills, we start teaching future industry leaders how to actually leverage technology to drive outcomes. The Brandtech Group's work with Northwestern University is about giving students full access to the best tools out there, so they can use Gen AI to work on real-world briefs. excited to see what the students build for Sharing Excess using Pencil ✏️ !! big shout out to prof Anas Ghazi for the incredible vision and my PIC and workwife Amy Arnell for being a such a fantastic teammate!! learn more here: https://lnkd.in/eiZxvimD
Pencil ✏️ reposted this
The Brandtech Group is working with Northwestern University to prepare grad students for the AI era, using our Gen AI platform, Pencil ✏️ University taught me many things, but it didn’t leave me feeling empowered for an AI future. When I graduated, after a fairly bumpy ride, I didn’t envision working in Artificial Intelligence. I equated AI to a nebulous concept of machines overtaking humans. With an arts degree in my hand, AI certainly didn’t feel “creative”. I was wrong :) But graduating in 2020 was…. Unique. And, in a pandemic-influenced economic environment, I found myself stumbling into the tech sector. In fact, I was so tech-phobic I managed to crash my laptop on day 1 of my first job & had to voyage off to the Apple store hoping I wasn’t about to be fired. Which is why it’s been such a joy to work with Professor Anas Ghazi, who is tearing down the walls between the classroom and the real world. When people talk about the AI talent gap, they often focus on technical roles. But the future demands AI-literate marketers, too. Hands-on AI experience is a new currency in the marketing talent pool. Through this partnership, Northwestern students are gaining the edge companies like Brandtech are actively seeking. This has been a big passion project for me to work on, and a privilege to work alongside the wonderful Ciara Schoenauer & Anas Ghazi. https://lnkd.in/eiZxvimD
Pencil ✏️ reposted this
Having done my degree in Advertising, Marketing and PR at Birmingham City University with an almost vocational focus; brilliant lecturers from the real world (hello Nicola Gittins, Paul Radway and Dr Charlotte Carey); and a year spent working in industry, which led directly to my first job - I know how important it is to leave university knowing you have both the theoretical grounding and the practical skills to succeed. Which is why it's so great to see The Brandtech Group launch its collaboration with Northwestern University to prepare grad students for the AI era, using our Gen AI platform, Pencil ✏️. They’re learning to answer RFI and RFP's and to make ad campaigns from end-to-end, using AI, thanks to the foresight and passion of Professor Anas Ghazi. The next wave of marketers will be the first generation to begin their careers with Gen AI. We need to create as much space as possible within education to allow them to leverage this technology to learn and grow with it.