Pencil ✏️’s Post

The Brandtech Group is working with Northwestern University to prepare grad students for the AI era, using our Gen AI platform, Pencil ✏️ University taught me many things, but it didn’t leave me feeling empowered for an AI future. When I graduated, after a fairly bumpy ride, I didn’t envision working in Artificial Intelligence. I equated AI to a nebulous concept of machines overtaking humans. With an arts degree in my hand, AI certainly didn’t feel “creative”. I was wrong :) But graduating in 2020 was…. Unique. And, in a pandemic-influenced economic environment, I found myself stumbling into the tech sector. In fact, I was so tech-phobic I managed to crash my laptop on day 1 of my first job & had to voyage off to the Apple store hoping I wasn’t about to be fired. Which is why it’s been such a joy to work with Professor Anas Ghazi, who is tearing down the walls between the classroom and the real world. When people talk about the AI talent gap, they often focus on technical roles. But the future demands AI-literate marketers, too. Hands-on AI experience is a new currency in the marketing talent pool. Through this partnership, Northwestern students are gaining the edge companies like Brandtech are actively seeking. This has been a big passion project for me to work on, and a privilege to work alongside the wonderful Ciara Schoenauer & Anas Ghazi. https://lnkd.in/eiZxvimD