Congratulations to the 1,384 transport staff recognised at the 25th National Kindness Awards – Transport Gold! This award celebrates those who have gone above and beyond to spread kindness in the transport sector. The event was graced by Mr Hong Tat Chee, Minister for Transport and Second Minister for Finance, as our Guest-of-Honour, who have presented 37 Outstanding Award winners. Hosted by the SKM, the Transport Gold Awards is a collaborative effort with the Land Transport Authority (LTA) Singapore, public transport operators, and associations to honour these everyday heroes who make our commutes smoother and kinder. Let’s continue inspiring kindness. A kinder you, a stronger us! #BeGreaterSG #KindnessSG ComfortDelGro ComfortDelGro Taxi ComfortDelGro Rent-A-Car Pte Ltd Go-Ahead Singapore GoCorp by Gojek Singapore Grab Ministry of Transport, Singapore Public Transport Council Ryde Technology SBS Transit Ltd SimplyGo Singapore School & Private Hire Bus Owners’ Association SMRT Trains SMRT Buses STRIDES Premier TADA Singapore Tower Transit Group Traffic Police
Singapore Kindness Movement
Non-profit Organizations
Be part of a Greater movement. #BeGreaterSG
About us
The Singapore Kindness Movement (SKM) is a non-profit organization that executes public education programs aimed at cultivating kindness and graciousness in Singaporean society. It was officially launched in 2001. The movement serves as the successor to the Singapore Courtesy Council that oversaw the National Courtesy Campaign (Singapore) from the 80’s through the 90’s. To help build a gracious Singapore, the Singapore Kindness Movement aims to encourage the individual to internalise courtesy, kindness and consideration. Our mission statement is: To inspire graciousness through spontaneous acts of kindness, making life more pleasant for everyone. Objectives of SKM - To encourage all Singaporeans to be kind and considerate. - To create public awareness of acts of kindness. - To influence and raise the standards of behaviour and responsibility.
- Website
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https://kindness.sg
External link for Singapore Kindness Movement
- Industry
- Non-profit Organizations
- Company size
- 11-50 employees
- Headquarters
- Singapore
- Type
- Nonprofit
- Founded
- 1997
- Specialties
- Character Education, Special Events, Public Messaging, Partnerships, Cause, Kindness Movement, Social Good, Kindness Rocks, and Values building
Locations
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Primary
Get directions
61 Stamford Court #02-01/02
Stamford Court
Singapore, 178892, SG
Employees at Singapore Kindness Movement
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Dr Sadie-Jane HUFF (Nunis)
Wordsmith Extraordinaire | Editorial | Marketing | Public Relations | Former Head Librarian | Board Member | Case Study & Curriculum Developer
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Stacey Nonis
Talk to me about your ground up or enterprise idea for kindness! If you're a kindness champion at your workplace, share with me how you want to…
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Rachel Lum
Ideator, Creator, Do-er, Creating Social Impact. Assistant Director, Singapore Kindness Movement.
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Karun SBaram
Brand Activation | Data-Driven Insights | Certified Digital Marketing Strategist | Brand Storytelling | Innovative Campaigns | Experiential…
Updates
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The Transport Gold Awards, now in its 25th year, is an annual celebration that recognises and honours transport staff who go above and beyond to assist others while fostering kindness within the transport sector. This award encourages recipients to continue inspiring their colleagues, contributing to a more pleasant and gracious society. Organised by the Singapore Kindness Movement (SKM), the Transport Gold Awards is a collaborative initiative involving SKM, the Land Transport Authority (LTA) Singapore, and all public transport operators and associations. #BeGreaterSG #KindnessSG ComfortDelGro ComfortDelGro Taxi ComfortDelGro Rent-A-Car Pte Ltd Go-Ahead Singapore GoCorp by Gojek Singapore Grab Ministry of Transport, Singapore Public Transport Council Ryde Technology SBS Transit Ltd SimplyGo Singapore School & Private Hire Bus Owners’ Association SMRT Buses SMRT Trains STRIDES Premier TADA Singapore Tower Transit Group Traffic Police
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Congratulations to the 129 awardees of the 2024 National Kindness Award - Service Gold. This year, the Service Gold Award celebrates its 30th anniversary! Organized by SKM in partnership with Singapore Hotel Association, this award honours service staff in the hotel industry who consistently demonstrate exemplary service and gracious behaviour in their work. A heartfelt thank you to our Guest-of-Honour, Minister of State for Trade and Industry & Culture, Community and Youth, Mr Alvin Tan, for presenting the awards. We also extend our gratitude to the SHA for their ongoing partnership in building a kinder, more gracious Singapore. This award encourages recipients to keep leading by example, fostering a culture where every kind act, big or small, makes a difference. A kinder you will always lead to a stronger us. #BeGreaterSG #KindnessSG
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Today, we celebrate International Volunteer Managers Day, a day dedicated to recognise the dedicated efforts behind the scenes that uplift, support, and empower our volunteers. At SKM, our volunteer leaders are the heart, arms, and legs of our work. These compassionate individuals dedicate their time to lend a listening ear, tackle on-the-ground challenges, and bring genuine care to every interaction. Their kindness and passion make a real difference in our communities! Do you feel the same drive to spread kindness? Join us as a GUM (Ground up movement) and become part of our Kindred Spirit Circle. Together, let’s build a kinder community and honour these volunteer managers — the true changemakers of today! Learn more 👉 https://bit.ly/3Qt630g #BeGreaterSG #KindnessSG #InternationalVolunteerManagersDay #IVMD2024 #KindredSpiritCircle
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Every child is unique, and deserves the right care and attention to their learning needs. We are so proud to be a part of the Lai Yu Hua Kindness Youth Lit Fund initiative through our VoLKs, Laurence Putra Franslay, Dr Alicia Altorfer-Ong, Ph.D. and Dr Geraldine Tan. With synergy, kinship and mindset, this powerful initiative aims to make learning accessible and meaningful for these children. At the Singapore Kindness Movement, we believe that the youth of today are the leaders of tomorrow. Let us continue to empower our youth and give them as much opportunity as possible to build a brighter tomorrow. #begreatersg #akinderyouastrongerus
At Ray of Hope, we understand the unique challenges faced by children with learning disabilities, especially those from low-income families. This is why we’re launching The Lai Yu Hua Kindness Youth Lit Fund, seeded by the generosity of Laurence Putra Franslay and in collaboration with our first partner, 3Pumpkins’ Tak Takut Kids Club (TTKC), to provide crucial support to children in Boon Lay. Research shows that children from low-income families are twice as likely to face learning challenges like dyslexia and ADHD, often due to limited access to early diagnosis and intervention. Sadly, many are diagnosed later, after years of struggling in school. While schools offer some support, it’s often not enough, leaving children lagging behind their peers. The Lai Yu Hua Kindness Youth Lit Fund will fill these gaps by providing personalised therapies like speech, occupational, and behavioural, tailored to each child’s specific needs. This initiative is made possible by Singapore’s Voices of Loving Kindness (VoLK), including Dr Geraldine Tan, Dr Alicia Altorfer-Ong, Ph.D., and Laurence, all working to empower children to overcome their challenges, build confidence, and thrive in school. As the fund administrator, Ray of Hope’s role is to connect the right resources with the children who need them most. We’re also grateful to our partner clinics, Leapfrogs Therapy Centre and The Therapy Room, who have joined us in this mission, making therapy accessible and impactful for each child. Tan En Shiyun Lin Stacey Nonis Singapore Kindness Movement
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Our deepest appreciation to Dr. William Wan for his incredible years of dedicated service and leadership! His contribution has played a significant role in fostering a greater and more gracious society. Thank you, Dr. Wan! Your influence will continue to inspire others to make a positive difference. A kinder you, a stronger us! #BeGreaterSG #KindnessSG
🇸🇬 Minister of State for Trade & Industry, Culture, Community & Youth, Board Member of the Monetary Authority of Singapore and Member of Parliament for Tanjong Pagar GRC
He is Wan of a Kind. Dr. William Wan served at Singapore Kindness Movement for 12 years. 11 as its General Secretary. He’s an inspiration to all of us. At 77, he remains an inspiration to so many of us. He has returned to legal practice and continues to preach as an ordained pastor. I’ve known Dr. Wan for many years, even before I entered public office. I consider him a friend and a mentor. Today, we hosted a lunch in appreciation of his work and dedication towards building a kinder Singapore. We have a long way to go, but our movement has made great strides thanks to his leadership. Thank you Dr. Wan, for showing us the way, and exemplifying kindness to us all. Ministry of Culture, Community and Youth (MCCY)
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We would like to extend our heartfelt thanks to Rosie Ching and Singapore Management University for inviting SKM Executive Director, Michelle Tay, to be part of the Waterloo Half-Term Pow Wow! We were delighted to be part of this insightful event, where students shared their research on the cleanliness and hygiene of public toilets in Singapore. At SKM, we believe that being considerate and mindful of public spaces is an essential part of gracious living. Clean, well-maintained spaces show respect for others, and these student findings are a great reminder that everyone has a part to play in contributing to a more considerate community. We hope that through this project, more individuals will be inspired to take action and help build a kinder, more considerate community for everyone. #BeGreaterSG
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Think outside the box (and inside the shorts!) as we kick off this year's Be Greater campaign, celebrating kindness in unexpected ways, that might have just stopped you SHORT – pun intended. We would like to thank you for your enthusiasm and interest in our recent PR stunt! We went for a playful, attention-grabbing approach, and we're glad it got you curious. Our aim was to capture your imagination and start a conversation. This reminds us that beauty truly lies in the eye of the beholder, and we took a fourth-wall-breaking approach to incite audiences to reflect on what it means to practise graciousness in online discourse. We are thrilled to introduce Shorts³, a collection of three heartfelt short films inspired by the unique style of Wes Anderson. These films highlight the power of kindness in everyday life, and how being a good neighbour is easier than you think. Starring a fantastic ensemble cast—Benjamin Kheng, Ebi Shankara, Tommy Wong, Shye, Farah Lola, Bridget Fernandez—the series artistically combines storytelling and social commentary, weaving important messages into the adventures of our characters. These films serve as a reminder of how important it is to foster harmony, connect with those around us, and recognise the contributions of our diverse community. You can watch these stories celebrating the vibrant fabric of our society right now on https://bit.ly/skm_shorts. Let’s Be Greater. #BeGreaterSG #KindnessSG #Shorts3
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Meet Shailesh Chopra from We Are Hear (Singapore), whose journey in Singapore began with a simple act of kindness—a shared umbrella on a rainy day. 🌧️ Now, he champions heart-based listening to combat loneliness. Together, let’s Reflect, Empathise, Acknowledge, and Love. ❤️👂 #BeGreaterSG #KindnessSG
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We are delighted to share that the Singapore Kindness Movement has been awarded Gold at The MUSE Creative Awards for the Be Greater Campaign 2023, in the following categories: 🏆 Experiential & Immersive - Cause Marketing 🏆 Experiential & Immersive - Community 🏆 Experiential & Immersive - Experiential & Immersive/ Other The MUSE Awards celebrate excellence in advertising, digital media, marketing strategies, and PR communications. We extend our gratitude to our partner agency, amc asia!, for their contributions. SKM debuted a new music track and an accompanying music video (MV) titled “B-Greater” as part of the Be Greater campaign. The launch was complemented by offline activations that transformed public spaces into platforms for sharing impactful messages of kindness. Titled as the “The Great Jams Catalogue” out-of-home display at City Hall MRT, showcasing album spoofs and lyrics that accompany Singaporeans on their daily commutes, while celebrating kindness. Project HeARTlands23, an exhibition across Singapore, encourages residents to reflect on their roles in fostering a supportive community, made possible with support from our partners Housing & Development Board. The Be Greater campaign is a call to action, urging Singaporeans to transcend the ordinary and become agents of positive change. It's not just about being kind, it's about choosing to "Be Greater" by embracing empathy, understanding, and respect in every interaction. From simple gestures to meaningful acts of service, the campaign inspires us to think beyond ourselves and create a ripple effect of kindness that transforms our communities and builds a more harmonious Singapore. A kinder you, a stronger us. Michelle Tay Junie Foo Dr. William Wan Karun SBaram Kerng Ngee Tan Sophia Soon Kaylie Kam
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