The Ellipsis team would like to share our warmest wishes for a happy and safe holiday season. We are grateful for your support throughout the year and wish you joy and success in the year ahead.
Ellipsis & Company
Business Consulting and Services
Sydney, New South Wales 1,821 followers
The Loyalty Experts. We use Customer Science® find, understand, measure, manage and grow customer value .
About us
We are Ellipsis, The Loyalty Experts. We help businesses thrive through solving complex customer problems. We use Customer Science® to build and improve your customer loyalty strategies and activities. Customer Science® blends the best in Loyalty, Strategy and Data Insights to help you understand, manage and grow customer value. Our business is led by a proven, passionate and experienced team. We use our proprietary methods and data-driven insights to deliver state of the art services that grow customer value and optimise performance. -- About our brand An Ellipsis is the three dots that indicate an unfinished thought... Our name represents the essence of what we do: we help our clients complete their unfinished understanding of the customer. We are The Loyalty Experts that use Customer Science® to understand, manage and grow customer value. We work with businesses who are driven to grow customer value and are determined to prove their success. -- How can we help you? Whether you are beginning your journey to customer centricity, or already on your way, we can help at every stage. Consulting Services: • Diagnose > Design > Implement > Optimise Data Services: • Ellipsis 3D® is our Powerful Suite of Data Services: Providing Insight into Past, Present and Future Performance Our Services are underpinned by a range of core capabilities that include: • Customer Strategy • Technology & Operations • Marketing Optimisation • Data Insights & Modelling Follow us on Twitter: https://twitter.com/EllipsisandCo
- Website
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http://www.ellipsisandco.com
External link for Ellipsis & Company
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- Sydney, New South Wales
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Customer Insights, Behavioural Marketing, Marketing Optimisation , Customer Loyalty, Data Insights, Customer Strategy, loyalty ROI, lifecycle marketing, loyalty program review, loyalty program design, , and Data Analytics
Locations
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Primary
Get directions
388 George St
Mezzanine Floor
Sydney, New South Wales 2000, AU
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Get directions
11 Wilson St
South Yarra, Victoria 3141, AU
Employees at Ellipsis & Company
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Tim Tyler
Managing Partner at Ellipsis & Company | Certified Loyalty Marketing Professional ™
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Phil Gunter
Loyalty Industry Expert, Board Director & Advisor
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Simon Rowles
Partner at Ellipsis & Company
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Julie Dormand
Highly-Awarded Business Leader | CX & EX Expert | Mentor | Tutor | Award-Winning Culture Builder | Advocate for Psychologically Safe Workplaces
Updates
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Ellipsis publish a monthly market update for everything loyalty in Australia and New Zealand - sign up here https://lnkd.in/gimwn-fA December Summary Australia: David Jones has a new app and next year will have a new loyalty program. Betty's Burgers. nib Group and Latitude all launched new programs. Flybuys redemptions grew 30% and membership grew to 9.5 million, Australian debit card usage grew to 1 billion monthly transactions for the first time and Gratifii grew its revenues to $85 million. Pokitpal partnered with Enigmatic smile, OneTap with Loyyal, Elevate with Litecard and Virgin with Qatar. Commonwealth Bank launched a new retail media network and Woolworths launched Everyday Rewards redemptions on Everyday Market. For New Zealand; New World launched its new currency New World Dollars and Woolworths Everyday Rewards launched redemptions to both Air New Zealand Airpoints and Qantas Loyalty. Air New Zealand’s Airpoints program is launching a new super-premium tier and reported $215m in cash flow with 70% of that from bank credit cards. BNZ launched Payap, a digital wallet and loyalty aggregator using QR-code payments that integrates bank accounts, loyalty, and gift cards. #loyaltynews #loyaltyprograms #theloyaltyexperts
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Ellipsis Podcast Suggestion We recommend tuning into the recent episode of the Power Retail podcast featuring Jaimi Farrey, Group Head of Loyalty at Hanes Brands Australasia. The episode dives into the newly launched Bonds Rewards Loyalty Program, which delivers real value to customers. https://lnkd.in/gydq3wFJ
“For me anyway having the loyalty program, it just gives us a platform to say thank you back to our loyal customers and to say if you’re loyal to us, we really want to be loyal back to you” Beloved Aussie brand Bonds has revamped their loyalty program! In this Power Talks podcast episode, our host Rosalea Catterson sits down with Jaimi Farrey, Head of Loyalty at Bonds, to discuss the details of the transition, the reasons behind it, and what’s on the horizon. Listen on Spotify: https://lnkd.in/gkAtgYiN Listen on Apple Podcasts: https://lnkd.in/gNtNFPDg Or, you can head to our Power Talks website page to listen to this episode and other Power Talks episodes on your favourite podcast platform. https://lnkd.in/gZv6wNMT We’re delighted to have Rakuten Advertising as the proud sponsor of this episode of Power Talks.
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We’re on the lookout for an analytically minded Consultant to join our team and become an integral part of our growth journey. This role is open to applicants in both Sydney and Melbourne. Apply: https://lnkd.in/ghAPn9hA At Ellipsis we are a collaborative and respectful team of curious minds, who are driven to solve complex customer problems. To help our team thrive we offer a comprehensive employee benefits program. Reach out to find out more. #TheLoyaltyExperts #Hiring #ConsultantRole
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Happy 2nd Birthday to the HSBC Star Alliance credit card. It’s been an incredible journey watching this unique credit card and Star Alliance Rewards AU program grow and thrive over the past two years. Thank you to everyone who has been part of this milestone.
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We share our on-going search for a way to codify the challenge we all face in 'A Unified Framework for Customer Loyalty’, a simple guide to help you maximize customer lifetime value. https://lnkd.in/gqABwN23 We are attempting to stand on the shoulders of Skinner's Operant Conditioning Principles, Kahneman’s description of how we feel emotional about brands we buy habitually, and Sharp, with his models of mental and physical availability. We suggest these great thinkers provide the foundation (corner) pieces to a customer loyalty jigsaw puzzle. Most people start a jigsaw puzzle by looking for the corner pieces, so are we. #TheLoyaltyExperts #CustomerScience #CustomerLoyaltyStrategy
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We’re pleased to announce that David Parsons, CEO of Ellipsis, and Simon Rowles, Partner at Ellipsis, have been selected to join the judging panel for the 2025 International Loyalty Awards. These prestigious awards celebrate organisations and individuals globally for their accomplishments and contributions to the loyalty industry. Entries are now open: https://lnkd.in/d88jtKkA
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Happy 2nd Birthday BNZ Rewards. Congratulations on another successful year. We look forward to achieving even more together. Bank of New Zealand.
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Is Tiering Right for Your Loyalty Program? Here at Ellipsis, we have designed or redesigned over 200+ loyalty programs, in a range of markets and cultures. We are regularly asked by our clients ‘should we have tiers in our loyalty program?’. Read our latest insights and tips... https://lnkd.in/g7W8cJAv #TheLoyaltyExperts #LoyaltyProgram #Tiers
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