Loyalty Central | Australia

IAG will defend a class action brought by Slater and Gordon Lawyers against The NRMA over an alleged loyalty tax. Slater and Gordon allege loyal customers, who were assessed as having low price elasticity and were unlikely to leave, faced steeper increases to their premiums. .... 🔹 Loyalty Central is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://bit.ly/4ckAcXw

MYER reports tag rates in it's Myer One loyalty program are up 260 bps to 77.2% and active members (those who've shopped in the last 12 months) are up 200,000 to 4.4 million. Myer One's added 706,000 new members and 50% of these are under 35. .... 🔹 Loyalty Central is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://bit.ly/4ckAcXw

Gamification platform Wayfarer Solutions, Inc. has partnered with Mastercard .... 🔹 Loyalty Central is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://bit.ly/4ckAcXw

carsales members can now earn a fuel discount (6c / l) at bp (900 sites across Australia) in the carsales app. Members also earn BP Points or Qantas Points. .... 🔹 Loyalty Central is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://bit.ly/4ckAcXw

Frequent flyer credit cards may be a casualty of the government cracking down on card surcharges which the Reserve Bank of Australia may ban by 2026. Visa has developed Web3 Loyalty Engagement Solution to help merchants build their own programs. .... 🔹 Loyalty Central is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://bit.ly/4ckAcXw

Loyalty Status Co has launched a co-brand credit card acquisition solution to help airline frequent flyer programs acquire co-brand cardholders from their competitors. It's launched with Frontier Airlines acquiring new card members in the USA. .... 🔹 Loyalty Central is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://bit.ly/4ckAcXw

Department store David Jones has launched its new mobile app as part of a Au$65m investment in its tech transformation. A newly fashioned rewards and loyalty program will be released in mid 2025. David Jones is owned by private equity firm Anchorage Capital which paid $100m for it two years ago. The loyalty program is important for David Jones which for several years has been in the shade of its rival MYER and their successful Myer One loyalty program. Myer One has 10 million members. .... 🔹 Loyalty Central is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://bit.ly/4ckAcXw

Macquarie Group estimates potential disruption by the regulator to Woolworths Supermarkets Everyday Rewards and Coles Group's loyalty programs could slice 18% off Woolworths’ earnings and 8% off Coles’. .... 🔹 Loyalty Central is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://bit.ly/4ckAcXw

Enigmatic Smile Limited - a UK-headquartered rewards technology provider - has partnered with Australian founded PokitPal. Enigmatic Smile's user base covers 100 enterprise clients in the Americas, Europe, The Middle East, Africa and India that are driving cross-border demand. PokitPal will provide APAC content and transaction-matching. PokitPal services Australian brands including NRMA, Suncorp and Beem, and Employment Hero and has 9 million users. .... 🔹 Loyalty Central is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://bit.ly/4ckAcXw

Betty's Burgers (one of Retail Zoo's brands) has launched Betty's Beach Club Rewards. Available only through their app it has three tiers based on annual visits (Bronze: 0-5 visits, Silver: 6-10 visits, Gold: 11+ visits) with increasing tier determining birthday reward items of increasing value (valid for 7 days). Customers earn 10% of their spend back as Reward Dollars which can be redeemed only against full price items. Rewards are capped at $200 and expire if there's no activity for 6 months. .... 🔹 Loyalty Central is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://bit.ly/4ckAcXw