Maesa

With 2025 just around the corner, Maesa's Chief Customer Officer Erin Keating spoke with Nicole Kirichanskaya at Inside Retail US about top trends beauty retailers should tap into in the year ahead. Erin predicts that category agnostic lifestyle brands, hyper science beauty, and personalization will be among the most prominent narratives of next year. Read the full story in the link below. #beautytrends #beautyindustry #beautyincubator https://lnkd.in/esMr2Nbg

We're #hiring a new Sales Assistant, Private Label and Outsourcing in New York. Apply today or share this post with your network.

We're #hiring a new Senior Brand Manager, Hairitage in New York. Apply today or share this post with your network.

🎉✨ At Maesa, we work hard and play even harder ✨🎉 Earlier this month, our teams came together at the Adult Playground at Slate NYC for our annual holiday party to celebrate a year of success, creativity, and collaboration. From festive cocktails to fun games to great conversations, it was a night filled with joy and appreciation for all the hard work and passion that drives us forward. A huge thank you to the incredible Maesa team for their dedication. Here’s to another year of innovation, beauty, and growth! 🥂 #MaesaMagic #MaesaMoments #HolidayParty #BeautyIndustry #Teamwork #Grateful #CompanyCulture

As a beauty incubator, Maesa is always looking to meet unmet consumer needs while finding innovative ways to grow our brands. After more than two years since the successful launch of Being Frenshe, we’re excited to announce that the brand is entering into the haircare category with the new Hair Wellness collection. Inspired by Ashley Tisdale’s own haircare journey, the line is meant to embrace the power of rituals for your hair and evoke a certain mood with the brand’s MoodScience Scent Technology. The new collection will be available at Target starting December 29. Thank you Emily Burns and WWD for sharing the news on this exciting launch and introducing the Being Frenshe Hair Wellness collection to the beauty community. #maesamagic #beautyincubator #beautynews #newlaunch #haircare #wellness https://lnkd.in/e-PH47Ae

'Tis the season for glamour 🌟 Create an effortlessly chic hairstyle with Kristin Ess Hair Soft Volume Blow Dry Brush. Named one of the top 10 best hot air brushes by InStyle, this multi-award winning tool will give you a salon-quality blowout in the comfort of your home. Thank you Bianca Kratky and Irene Richardson for the recognition! #maesamagic #hairstyle #awardwinning #bestinclass #haircare #beautyincubator #beauty https://lnkd.in/gRpHEXDW

We're #hiring a new Social Media Manager in New York. Apply today or share this post with your network.

We're #hiring a new Produktmanager:in in Vienna. Apply today or share this post with your network.

Fine'ry is scenting Roblox. Are you game? Fine’ry has been disrupting the mass fragrance industry since its 2023 launch, particularly across social media. After going viral in its debut year, the brand took an innovative leap into the metaverse. Thank you Sophie Pitt for interviewing Maesa Chief Brand Officer Oshiya Savur about the brand's latest phygitial endeavor for BeautyMatter. https://lnkd.in/eK7PGvrU #beautyincubator #fragrance #beautynews #maesamagic #beautyindustry #metaverse

‘Tis the season to feel Warmth & Gratitude 💫 Earlier this month, Being Frenshe celebrated the launch of its latest scent – Moon Milk – at an influencer event in Nashville. The guests were immersed in a world inspired by the brand's new luxurious scent, enjoying an unforgettable evening filled with engaging activities, connection and festive touches.   🌟 Moon Milk-inspired food & drinks: Every bite and sip were infused with the essence of the new scent that evoked warmth, comfort, and the joy of the season. 🌟Astrology readings: The brand tapped into the stars with personalized readings to help everyone reflect and look ahead to the year with intention and clarity. 🌟Chai tea bar: Guests sipped on perfectly brewed chai while connecting over meaningful conversations and shared stories. 🌟Gratitude wall: This season of giving, attendees were encouraged to share what they’re grateful for, bringing the spirit of gratitude to life and reminding us all to pause and reflect on what truly matters. Here’s to a holiday season filled with intention, gratitude, and the perfect scent to make every moment memorable. #beautyindustry #beautybrands #wellness #beautyincubator #fragrance #selfcare #maesamagic #maesamoments #gratitude