GfK - An NIQ Company

Wondering how to enhance your forecasting for major shopping events this holiday season? Our latest blog post discusses how AI, trained with deep neural networks, improves accuracy during high-demand periods such as Christmas. Equip your team to anticipate consumer demand with confidence. Discover how advanced machine learning tools can transform your event forecasting: https://lnkd.in/eHeHsfUD

Did you know 77% of AI-PC distribution sales are for premium devices priced at €1,000 or more? The era of AI-PCs has begun, and manufacturers, distributors, and the channel are at the forefront. Gain actionable strategies to seize your opportunities as demand surges and supply chains evolve, by leveraging NIQ/GfK’s unique combination of sell-through and sell-out data insights. Our latest whitepaper shares: ● How the pandemic changed business planning ● The crucial role of distributors in ensuring product availability ● The impact of supply on customer loyalty and brand switching. Stay ahead of the curve: download the whitepaper now 👉 https://lnkd.in/eF7sZdvs #SupplyChain #AI

Preparing for the holiday season with traditional forecasting tools? It might be time for a smarter approach. Our latest blog post reveals how AI-driven forecasting can revolutionize your strategy, allowing you to anticipate consumer trends more accurately for optimized stocking and targeted promotions. See how advanced AI insights can make a tangible impact on your seasonal success👉 https://lnkd.in/eHeHsfUD

AI-PCs are reshaping the tech market. We’ve got the insights to keep you ahead. Our latest whitepaper reveals how, by combining NIQ/GfK’s sell-though and sell-out data, manufacturers, distributors, retailers and resellers can maintain their competitive advantage. Key strategic gains: ● Optimize Inventory: Maintain the right stock levels. ● Forecast sales: Anticipate trends with early indicators. ● Adapt your assortment: Lead in AI-PC adoption. The rise of AI PCs is happening at lightspeed. Download the whitepaper for actionable insights tailored for your business 👉 AI-PCs are reshaping the tech market. We’ve got the insights to keep you ahead. Our latest whitepaper reveals how, by combining NIQ/GfK’s sell-though and sell-out data, manufacturers, distributors, retailers and resellers can maintain their competitive advantage. Key strategic gains: ● Optimize Inventory: Maintain the right stock levels. ● Forecast sales: Anticipate trends with early indicators. ● Adapt your assortment: Lead in AI-PC adoption. The rise of AI PCs is happening at lightspeed. Download the whitepaper for actionable insights tailored for your business 👉 https://lnkd.in/eKsDftnC #SupplyChain #AIAdoption #SupplyChain #AI

Explore the rapid rise of AI-enabled PCs in our latest whitepaper. NIQ/GfK’s unique ability to combine sell-through and sell-out data insights gives you the lead on key drivers of AI-PC adoption. ● Learn how replacement cycles and new product launches are driving demand. ● Understand the impact of consumer and B2B perception on AI-PC adoption. ● Discover insights from the Smart Home industry to boost your AI-PC strategies. Get your copy 👉 https://lnkd.in/eN3x8rKt #SupplyChain #AI

Are you excited about CES 2025? So are we! Connect with NielsenIQ and GfK to make the most of your time in Las Vegas. ✨Join us at our CES Kick-Off Party (co-hosted with The CPG Guys) ✨Meet our team to get the latest market data and industry trends ✨Or just say “Hello” and grab a coffee Get all the details here - https://lnkd.in/e3sGt8MY Let’s work together to build a successful 2025. 🚀 #CES2025 #Innovation #FutureTech #NIQandGfK #TheFullView

In eCommerce, the difference between standing out and blending in comes down to one thing: great product content. VisionTek partnered with GfK Etilize Inc. to transform their approach and achieve results. 📈With our support, VisionTek ensured their product content met the highest standards, optimized for tech & durables categories, leading to increased visibility and engagement across key platforms. 💡Check out how VisionTek was able to redefine their strategy in the PC industry: https://lnkd.in/dNXEaktu #eCommerce #productcontent #gfketilize

🚨Save the Date🚨   The wait is over! We're thrilled to announce that the 10th edition of the Best Brands Awards will take place on March 13, 2025! 🏆 Organized once again in collaboration with NielsenIQ / GfK - An NIQ Company, this milestone edition promises to be unforgettable. Plus, we’re introducing some exciting new categories this year, including a special one 👀   Discover all the details and categories in our press release here: https://shorturl.at/fR8l7   Let the countdown begin! 🚀    #BestBrands2025 #GalaNight #BuildingBestBrands #10thAnniversary #ServiceplanGroup #GFK

How do data and AI transform dynamic pricing? Great insights from Sergio Marin Medina on the critical role of Online Price Monitoring (OPM) in today’s competitive landscape. In an era of data-driven decisions, OPM empowers companies to respond to market changes in real-time, optimize pricing strategies, and stay ahead of trends.   Check out Sergio's latest post on LinkedIn to explore how dynamic pricing and online intelligence can revolutionize pricing strategies 👇

We’re thrilled to announce that our very own Giacomo Catanoso (GfK Asia) has won the Tony Twyman Award 2024! 🎉 Giacomo was honored for his outstanding presentation on SG-TAM 2.0: A new measurement unifying reach across broadcast, VOD, and social media at the recent asi International Radio & Audio and Television & Video Conference held from November 6–8 in Venice, Italy. The Tony Twyman Award recognizes the best contribution to a greater understanding of Television & Video and its audiences—a prestigious accolade in Media Measurement. Join us in congratulating Giacomo on this remarkable achievement! 👏 Read more about his ground-breaking work in our latest Media Measurement newsletter: https://lnkd.in/eRjVNJ3G #asi #mediameasurement