Numerator

🎉 Numerator has surpassed TWO BILLION shopping trips and doubled our data capture speed! 🎉 Breakthroughs in digital data collection, enhanced processing scale, and growing user engagement helped us reach this milestone. We’re excited to deliver even richer insights from traditional and emerging channels, empowering you to go BEYOND in understanding your consumers. Read the press release: https://bit.ly/3TnKxeN #Numerator #consumerinsights #shoppingtrips #2billion

🎁🛍️❄️🛒 Shopping in a winter wonderland 🛒❄️🛍️🎁 🎁 80% of Christmas celebrators plan to purchase gifts, with the top categories being: 💳 Gift cards (71% plan to purchase) 👔 Apparel (55%) 🪀 Toys or games (49%) 🛏️ Home goods (33%) 🍭 Food or beverages (29%) 🐈 Pet products (27%) 👜 Accessories (27%) 📗 Books (24%) 💅 Spa or beauty products (24%) 💻 44% of Christmas shoppers say they will shop half online and half in-store for their holiday items. 33% say they will do mostly or all online, while 23% say they will do mostly or all in-store. 💲 79% of Christmas celebrators expect to spend $200+ on Christmas, including 35% that plan to spend more than $500. View the Q4 holiday report: https://bit.ly/4dQyTQI #Numerator #consumersurvey #Christmas #Christmas2024 #ChristmasShopping #HolidayTravel #Holiday #MerryChristmas #HappyHolidays

The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. Here’s what we learned in the latest update: 💲 Consumers with spare cash say they’re putting it in savings (37%) and paying down debts (34%). 12% of consumers say they do not have any spare cash. 🥫 To save money, consumers are shopping for items on sale (42%), using coupons / discount codes (42%), and cooking at home (41%). Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation

Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Shalu Makhecha, who represents: Act with the company's best interest at heart. #numerator #lifeatnumerator #guidingprinciples

💲🍔 Fast food vs. eating at home: What restaurants are the most affordable? 🍔💲 Leveraging a survey of over 2,000 verified limited-service restaurant (LSR) guests across consumer income levels, Numerator gauged consumer sentiment and intent to increase or decrease LSR spend in the coming months. Here’s what we learned: ☕ Across consumer income groups, the LSRs that consumers find to be less affordable than groceries are Starbucks (49%), Subway (49%), and Chick-fil-A (44%). 🌮 Across consumer income groups, the LSRs that consumers consider to be more affordable than groceries are Taco Bell (17%), McDonald’s (16%), and Domino’s (14%). 🍕 Chains that overindex with low income guests include Little Caesars Pizza (guests are 29% more likely to be low income), KFC (16% more likely), Jack in the Box (15% more likely), Burger King (12% more likely), and Pizza Hut (9% more likely). 🥪 Chains that overindex with high income guests include Jimmy Johns (guests are 27% more likely to be high income), Jersey Mike’s Subs (25% more likely), Five Guys (23% more likely), Chipotle (22% more likely), and Panera Brand (21% more likely). Read the report: https://bit.ly/3UZfF57 #Numerator #fastfood #MealDeals #LSR #QSR #restaurant #consumersurvey

⛄🎅🎄 Christmastime is (almost) here 🎄🎅⛄ 🎄 90% of consumers plan to celebrate Christmas. 📅 82% of celebrators say they typically start planning Christmas more than a month in advance, including 33% that plan more than three months in advance of the holiday. 🎁 The top planned Christmas purchases are gifts (80%), food (79%), decorations (43%), candy (42%), and alcoholic beverages (36%). View the Q4 holiday report: https://bit.ly/4dQyTQI #Numerator #consumersurvey #Christmas #Christmas2024 #ChristmasShopping #HolidayTravel #Holiday #MerryChristmas #HappyHolidays

The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. Here’s what we learned in the latest update: 📈 Consumer confidence held steady in November, with small increases in job market confidence, confidence in their ability to make ends meet and with non-essential spending. The November Consumer Confidence Score was 56.2 (+0.2 vs. October), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. 💼 39% of consumers think it’s very or somewhat easy to find employment in the current job market. 🏡 48% of consumers say their household’s financial situation is currently good or very good. 💲 40% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation

🚧👷 Building a Successful Toy Brand 👷🚧 Toy brands wanting to find success might find some foundational building blocks by examining the LEGO Group. 📈 LEGO is the only major toy brand to have experienced growth in the past year, growing share by 1.7 points and increasing sales by 5.2%. 🧸 1 in 4 U.S. households (25%) purchased a LEGO item in the past year, more than any other individual toy brand, including Hot Wheels (21%), Squishmallows (18%), Barbie (15%), or Fisher-Price (12%). 📊 LEGO holds an 11.3% share of toy market sales (3x higher than its closest competitors). Learn more about LEGO’s success: https://bit.ly/49I7QXn #Numerator #consumerinsights #LEGO #toys

Many consumers are turning to private label brands to save in the current economy. How is private label performing and what do verified buyers think of store-brand products? Numerator’s Private Label Trends Tracker shows: 💲 42% of surveyed consumers purchase private label items to save money. 59% say they offer an above-average value for their price. 🛒 Among 20 of the largest U.S. retailers, Aldi and Trader Joe’s rely most heavily on private label products, with their owned-brands accounting for 80% and 70%, respectively, of their overall sales volume. View the tracker: https://bit.ly/4c05tiJ #Numerator #consumerinsight #consumersurvey #privatelabel #storebrand

Numerator estimates that a combined $16 billion—$8.5 billion from health savings accounts (HSAs) and $7.5 billion from flexible spending accounts (FSAs)—is spent annually on consumer products. 💊 For FSA funds, the top consumer product purchases are pain & fever relief (62%), cold & allergy relief (61%), first aid supplies (49%), feminine hygiene products (33%), antacids and digestive aids (32%), sunscreen (26%), contact supplies and eye drops (25%), prescription vitamins (24%), testing kits (22%), and blood pressure monitors (21%). 👨⚕️ For HSA funds, the top consumer product purchases were cold & allergy relief (55%), pain & fever relief (50%), first aid supplies (39%), prescription vitamins (32%), antacids and digestive aids (28%), feminine hygiene products (24%), testing kits (24%), sunscreen (23%), blood pressure monitors (23%), and contact supplies and eye drops (22%). Read the article: https://bit.ly/3OBSFFC #Numerator #healthcare #healthspending #HSA #FSA #consumersurvey #consumerinsights #healthsavingsaccount #flexiblespendingaccount