headraft

When the office glows with virtual christmas lights and a bunch of Roblox-Rafters are jumping with joy on a whiteboard slide (ok, well some missed the cue 😆) - it can only mean one thing: 𝟮𝟬𝟮𝟰 𝗶𝘀 𝗮 𝘄𝗿𝗮𝗽! A heartfelt thank you to all our clients, partners and freelancers for the amazing collaboration in 2024. We wish you a joyful holiday season and a splendid start to the new year. Looking forward to reconnecting in 2025! 🍾 🌟 We'll be taking a holiday break from December 23, 2024, to January 2, 2025. And we're eagerly anticipating the exciting projects lined up for us in the new year. 🎊

In between listening to your favourite songs of the holiday season we recommend you tune into the latest #VOICES Podcast by the Sparkassen Innovation Hub. The episode 𝗦𝗽𝗮𝘁𝗶𝗮𝗹 (𝗖𝗼𝗺𝗽𝘂𝘁𝗶𝗻𝗴) 𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝘀 features insights from Lea (Demodern — Creative Technologies), Ben (Mutabor) and our very own Insa who discuss the allure and importance of engaging with Spatial Computing now. Together they explore advancements in AR, VR, and Mixed Reality, the impact of Apple Vision Pro and look at the future of digital realities. Add a little tech twist to your festive playlist here 👉https://lnkd.in/gqw-aeKU Thanks to the team at Sparkassen Innovation Hub for having us.

You want to take a photo of this fascinating animal of the year 2025? 🐇 Dive into 𝗧𝗿𝗮𝗶𝗹𝘀 𝗼𝗳 𝗪𝗼𝗻𝗱𝗲𝗿, the AR gaming adventure we crafted for Samsung in partnership with SHANGHAI BERLIN earlier this year. 🤝 ✨ Available in Samsung Galaxy Store, Google Play Store & App Store ✨

Recently, our developer Rosa contributed to the Females Favour{IT}e Conference in Mannheim—a fantastic event uniting women in tech to drive innovation and strengthen networks. 🎉 Organized by NEXT MANNHEIM and Digital Media Women e.V., the event featured keynotes, deep dive sessions, and workshops. In Rosa's workshop, "Begin Your Creative AR Journey," she offered an accessible introduction to AR software through TikTok's Effect House. Participants explored the Effect House Library, transforming assets into unique looks. They also created an AR effect, gaining insights into relevant components like facial tracking, 2D/3D objects, visual scripting, and lighting. 🌟 Special thanks to Birka Wolff for the invitation and Eva-Maria Markutzik for hosting the workshops. 📷 Credit: Sebastian Weindel

Last Friday we dipped the Hamburger Schietwetter for Barcelona sunshine and brought back some nice shining Gooold. Yeahi. 🏆 Representative for the joint creative power with the team at Grabarz & Partner we we're over the moon to collect Gold and Bronze at the ADCE - Art Directors Club of Europe award for our innovative Roblox Game "Jump 'n' hear". 🌝 Really grateful for such amazing agency partnerships like these and, of course, for all the recognition this Roblox project has gained over since its release. Also thank you to the organisation team at ADC*E – the award show has been a wonderful event and it was nice to mingle with creative minds from all over Europe.

Our calendars are bursting at the seams this week, and we're loving every minute of it! 📅✨ We're in the midst of an exciting event week, diving into the future of XR technology and gamification in marketing. 🚀 We're happy to share our expertise and celebrating award-winning projects in the creative industry. Looking forward to connecting with you in person. If you're attending any of the events, we'd love to meet or catch up. 🤝 👋 Meet Julian at the Effie Awards in Leipzig tonight. 👋 Get inspired by Insa, Kanzul, and Konstantin at the nextReality.Festival, and don't miss Konstantin's workshop, "Game On: How Gamification in Marketing Drives User Engagement," tomorrow, November 14th, at 11:45 AM. 👋 Lastly, if you happen to be around, say hello to our fantastic developer team, Rosa and Luzius, at the Games Ground in Berlin, which starts tomorrow.

Join us at the nextReality.Festival in Hamburg next Thursday 14th November, where our creative strategist Konstantin will lead the workshop 𝗚𝗮𝗺𝗲 𝗼𝗻: 𝗛𝗼𝘄 𝗚𝗮𝗺𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗿𝗶𝘃𝗲𝘀 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. Together you will dive into the transformative power of gamification in marketing and discover how platforms like Roblox and Fortnite are reshaping brand strategies. This session is for anyone looking to engage younger audiences through innovative and interactive content. The event initiated by nextReality.Hamburg e.V., happening on November 13th and 14th in Hamburg Speicherstadt, is the perfect opportunity to explore the future of XR and immersive experiences and gain insights into the latest trends. Thanks to the team at nextReality.Hamburg e.V. for creating this opportunity and putting together a fantastic program. Looking forward to seeing you there. 😉 👉 Catch more infos here https://lnkd.in/ep7-msgG

One month in with Snap Inc.'s Spectacles, and I’m fully immersed! 🌎 These glasses I picked up at #SnapPartnerSummit are next-level—the first I’ve worn consistently without feeling removed from my surroundings. I have always said the future is augmented, and I am here for it, but with these, the future is here and we are building for it at headraft. 🚀 The things I've LOVED other than watching : 1. Utility: Endless potential packed into a sleek, wearable form—building on everything we know from #LensStudio. 2. Wonder: Seeing people light up trying Spectacles is unreal! The tracking is so immersive I even catch myself dodging virtual objects 😆 3. The #Snapfam - The absolute rockstar support and community here on LinkedIn, the dedicated thread on Reddit, Inc., and the Discord community. It takes minutes to solve problems and help teams build with the Snap OS. Special shout out to Matt Wakeman for being my SOS for all things Spectacles! Thank you! 4. The community that is building, recently Zuza Sliwinska and I, caught up for a quick chat, Her love for AR, for wearables, and our vision for an augmented immersive future aligned perfectly. This is what I love about the community that's building with the Snap OS, the support is really like any other, with the belief that we all win together. If you're interested in experiencing these glasses, have some ideas and want to nerd out, reach out to me, Julian Weiss, Konstantin Schraps or Insa Hollenberg and we can all nerd out together 🤩

🕶 Everybody ought to experience this! I've played hours with it and I'm sold - the evolving form factor, see-through AR and it's huge potential for future creatives and applications. To actually use the glasses in combination with your phone yields additional fun and feels amazing 🎮💥 🕺 Until the future arrives at scale, we can only fully understand the pace of technological progress and its implications for marketing and communication by experimenting with it. You can't "get" this from a specification sheet or video. But it's difficult because there aren't many devices around. 🍭🍭🍭 For our clients, other agencies, friends and our network, we've got a special treat: Kanzul brought home #Spectacles from Snap Inc. headquarters in LA and we'd love to invite interested folks who want to see and experience it with their own eyes. 😳 🚀 Feel free to slide into our DM's or comment below. We hope to accommodate everyone in the following weeks 💌 #AR #glasses #immersive #innovation

After the 'schnelle Brille'-hype we have super chunky black glasses trending in 2025, right? 🖖 😂 We’ve been exploring Snap Inc.'s #Spectacles for quite some time now, and I have to say — they’re better than I expected! Honestly, I wasn’t that interested at first; I thought they were just another pair of AR glasses... but Kanzul proved me wrong when she brought them back from LA! 💕 👓 You can wear it for more than a few minutes: The form factor of XR devices is getting better! 🤝 Collaborative AR keeps blowing my mind — it’s so much fun to share the same digital content together! 🐈 The field of view is quite limited. Nevertheless, the immersion still works very well: I was super sad when my #AR pet was suddenly no longer with me. To summarise: The experience is basically a spatial version of social media. ✨ And if you’d like to try out the Spectacles yourself, feel free to drop me a DM! 💌 #innovation #newtech headraft #snapchat