Personalising outreach and providing value in each interaction are key to maintaining client engagement without overwhelming them. In financial services, especially, ensuring that communication is both timely and relevant is crucial. Spacing out messages also helps in giving clients the space to process information, building trust without pushing too hard. This approach can make all the difference in fostering long-term relationships.

One of the common mistakes in B2B is to consider social networks as one in many other channels (email, cold call, InMail) and behave exactly the same way. Whether you personalize your outreach does not really matter, if you are pitching anyway. The way we should look at this is through networking glasses, first, as this is about creating relationships with people you don't know, but are of interest for you, either because they are potential future customers or can influence them. To get there, you need to be social and follow a proper methodology.

Set clear expectations about your goals and communication style. Be selective and personalized in your outreach, focusing on quality over quantity. Prioritize their needs by actively listening and tailoring your approach, while sharing valuable content that addresses their pain points. Use a friendly, non-intrusive tone and offer flexibility in engagement. Follow up thoughtfully, encouraging feedback to catch concerns early. Focus on building genuine relationships rather than just making sales, and if conflicts arise, stay calm and professional to maintain trust. ⭐️ Create a positive experience for your clients.

Para garantir que realmente estamos construindo um relacionamento, devemos focar sempre em gerar valor em cada interação. Gerar valor nada mais é que ser útil. O cliente sabe muito da área dele, a gente conhece a nossa. Levar a informação que ele não tem e que pode ajudá-lo sempre é bem-vinda. Salvo exceções em que as conexões não estão abertas sequer a isto, encerramos as conversas e movemos para o próximo. Ao longo do tempo ele Vê valor por outras interações. São tantos clientes potenciais que não dá para parar em um único.

Um Konflikte im Social Selling zu vermeiden und sich nicht überfordern zu lassen, hilft eine klare und empathische Kommunikation. Indem Sie Kunden aktiv zuhören und lösungsorientiert auf ihre Anliegen eingehen, können Missverständnisse reduziert werden. Selbstmanagement und das Setzen klarer Grenzen schaffen zudem eine professionelle Distanz. Durch regelmäßiges Feedback und Reflexion Ihrer Vorgehensweise gewinnen Sie an Resilienz und können Konflikte ruhiger und sicherer meistern.

No ambiente de vendas sociais, o equilíbrio entre conexão e respeito ao cliente é essencial. Ao personalizar cada contato, mostre que você realmente se lembra de conversas anteriores e interesses compartilhados. Espaçar as comunicações evita que o cliente fique sobrecarregado e permite que ele absorva as informações no seu próprio tempo. E, acima de tudo, agregar valor a cada interação, oferecendo insights ou soluções que realmente fazem a diferença. Assim, construímos uma relação de confiança, sem causar a “fadiga” de comunicação.

Dans le social selling, l’efficacité réside dans l’engagement mais aussi dans l’alignement entre vos intentions et la perception du client. Une personnalisation trop superficielle ou un timing mal maîtrisé peut transformer votre approche en pression. Il s’agit de saisir le « moment » exact où une valeur ajoutée peut être perçue sans trop envahir votre interlocuteur. Espacer vos interactions permet de laisser le temps de se positionner, d’intégrer et de réagir. Chaque message doit s’inscrire dans une continuité logique, montrant que vous êtes à l’écoute de leurs besoins et non de votre propre agenda. En cas de friction, un désamorçage par une approche empathique et une résolution ciblée, crée une opportunité pour renforcer la relation.

In social selling, reaching out to clients is key – but how do we avoid overwhelming them? 🌐 Here are a few tips to keep connections genuine and impactful: 1️⃣ Be Relevant: Make sure each interaction brings value. Share insights that resonate with your client’s interests or industry. 2️⃣ Pace Yourself: Avoid bombarding clients with too many messages. Instead, space out your outreach, allowing for organic, meaningful interactions. 3️⃣ Listen and Respond: Social selling isn’t just about reaching out; it’s about active listening. Engage with their content and respond thoughtfully to build trust. Remember, social selling should feel like a conversation, not a pitch. The right balance creates stronger, lasting relationships. #SocialSelling

It’s simple to say but needs practise to perfect… Going with the mindset of creating a relationship. Social Selling isn’t about selling on social media…it’s a misleading title (and it’s restrictive). We come at it from a different and more open angle - Digital B2B Influence. How do you influence people - partners, suppliers, investors, new hires, prospects and clients - to want to be involved with what you do? You create influence… You put a process in place that allows you and your team to become the leading technical and commercial digital influencers in your sector. So, when you are reaching out, you won’t be overwhelming new clients…you will be creating a relationship with them… A relationship based on mutual trust and respect.

Like you should do every time with your clients: listen. You have two ears and one mouth, make sure to use them in that ratio. Do your homework on the industry, company and prospect, start by asking questions an listen to the answers. They already see you as a seller, they need to start thinking that you can solve their problem.