Kindred Group plc

Kindred Group plc

Gambling Facilities and Casinos

Sliema, Malta 58,305 followers

Transforming gambling by being a trusted source of entertainment that contributes positively to society.

About us

What started as Unibet in 1997, is today Kindred, one of world’s leading online gambling operators with business across Europe and Australia, offering over 30 million customers across 9 brands a great form of entertainment in a safe, fair and sustainable environment. Since the very beginning, Kindred was built upon clear values and a strong culture. We are 2000 people representing over 70 nationalities, located across offices in 13 locations. As an innovative company that builds on trust, we have led the development into areas such as Tech, mobile solutions, new product launches and sustainable gambling.

Website
http://www.kindredgroup.com
Industry
Gambling Facilities and Casinos
Company size
1,001-5,000 employees
Headquarters
Sliema, Malta
Type
Public Company
Founded
1997
Specialties
Sports Betting, Mobile Betting, Casino, Poker, Bingo, Live Casino, Games, Mobile Casino, Responsiblegambling, Sports, Technology, Softwaredevelopment, Gambling, Data, Customerexperience, UX, and UI

Locations

Employees at Kindred Group plc

Updates

  • We wish all our followers a joyful festive season!   Here are a few words from Kindred’s CEO, Nils Andén: "As we reflect on the year, I am incredibly proud of what we’ve achieved together. This year has been a testament to hard work, resilience, and unwavering commitment. We’ve remained focused on delivering exceptional customer experiences while advancing our strategic ambition to become a European online gambling powerhouse. Thank you to each and every one at Kindred for your dedication. It’s because of your efforts that we have achieved great success this year and are now stepping into an exciting new chapter with FDJ - La Française des Jeux. A special thank you to those working during the holidays, your commitment does not go unnoticed. Here’s to a successful year ahead!"   #KindredGroup #StrongerTogether

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  • Our Tuesday onsite meet-up sold out in record time, and we couldn’t be more thrilled! But don’t worry if you missed out, there’s still a chance to join us via livestream from wherever you are. Don’t miss this inspiring event packed with opportunities for learning, connection, and growth. Secure your spot now and join us virtually. We can’t wait to see you on screen! 👉 Sign up here: https://lnkd.in/dgdFrag9 #KindredGroup #WomenInTech #Meetup

    View organization page for Women In Tech Sweden, graphic

    23,813 followers

    Don’t miss out - join our livestream! Ever wondered what it takes to thrive as a leader in a male-dominated, controversial industry? Or how to build genuine connections in the fast-moving world of tech? 🤔 10 October, Kindred Group plc and Women In Tech Sweden members meet for an After Work Meet-Up at the Kindred Stockholm Hub—and you can join us via livestream from anywhere! 🌍✨ Don’t miss this transformative experience filled with learning, connection, and growth. Sign up now to secure your spot! We’ll see you on the screen! 👩💻✨ Speakers and trailblazing women: 👋 Shaena Harrison 🪽 🦸🏻♀️, Stephanie Darvill, Dr Maris Catania, Charlotta Shelbourg, Elin Eriksson, Eleanor Chambers (CIIC)

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  • We are thrilled to announce a major milestone: the Kindred Sportsbook Platform (KSP) is now live in Estonia, along with a native iOS app and the migration of Estonia’s operations to the Kindred Platform (KWP). This launch demonstrates our commitment to innovation and customer focus, delivering a hyper-localised sports betting experience with tailored rewards, advanced features like Bet Builder, and unmatched agility in a fully regulated market. This is just the beginning! Read the full story behind this transformative launch and what’s next: https://lnkd.in/dX2HB_FZ #KindredGroup #Sportsbook #KSP #Innovation

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  • We are excited to announce an upcoming Stockholm-based meet-up in collaboration with Women In Tech Sweden: Game Changers - Women in Leadership.   What does it take to succeed as a leader in a male-dominated and often controversial industry? How can you build genuine, trust-driven connections in the ever-evolving tech landscape?   This event brings together thought-provoking discussions and actionable insights. Here’s what you can look forward to:   🔸 Professional Wing Woman Shaena Harrison - shares how to foster authentic, trust-based connections. 🔸 Dr Maris Catania - dives into the psychology of gambling and the surprising insights we can gain. 🔸 Charlotta Shelbourg - discusses her journey in shaping the future of responsible gaming. 🔸 Stephanie Darvill - part of our event’s ultimate Professional Wing Women duo – will guide us on how to to become wing persons ourselves. 🔸 Eleanor Chambers (CIIC) - will host the evening and lead us through an insightful fireside chat about navigating being a woman in a controversial industry.   And much more! Join us for an inspiring evening: Date: December 10th Time: 5:30 PM – 8:00 PM 📍 On-site at Kindred Stockholm Hub  🌐 Livestream from the comfort of your home Find out more and register here (seats are limited): https://lnkd.in/gVcQmezR   We look forward to seeing you there!   #KindredGroup #WomenInTech #KindredTech #MeetUp

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  • At Kindred, we are committed to creating a safer gambling environment for our customers. To make this a reality, understanding behavioral markers of harm is essential. In our latest news & insights blog, we sit down with leading researchers in gambling behavior, Jonathan Parke, Dr Maris Catania and Professor Paul Delfabbro to discuss the science behind these markers, how they're validated, and their importance in identifying at-risk customers. By collaborating with experts, we aim to continually enhance our player safety measures and uphold our commitment to Zero Harm.   Read the full Q&A here to learn more about the innovations shaping safer gambling practices: https://lnkd.in/eZXZvtzt #KindredGroup #PlayerSafety

    Validating Behavioural Markers of Harm: A Q&A with Experts in Gambling Research

    Validating Behavioural Markers of Harm: A Q&A with Experts in Gambling Research

    kindredgroup.com

  • As part of European Safer Gambling Week, we were honoured to host an incredibly impactful session on Gambling Harm Awareness, led by Megan V., a consultant at EPIC Global Solutions. Megan bravely shared her personal story of overcoming triple addiction to gambling, drugs, and alcohol, shedding light on the devastating effects of gambling harm and, most importantly, the hope and empowerment found in recovery. Here’s a powerful insight Megan shared during the session: “At 22, I thought my life was over. Gambling was the hidden addiction that brought me to my knees. But on 3rd December 2022, I started my journey to recovery and haven’t looked back since.” At Kindred, we are deeply committed to raising awareness and fostering open conversations about safer gambling, helping to create a future where everyone can enjoy gambling responsibly and free from harm. Thank you, Megan, for your courage, strength, and for inspiring us to continue championing safer gambling practices. Together, we can make a meaningful difference.   #KindredGroup #ESGW24 #ResponsibleGambling

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    58,305 followers

    This European Safer Gambling Week, we reaffirm our commitment to providing a safe and secure entertainment experience for all our customers. Kindred's "Journey Towards Zero" initiative is central to this mission, as we strive to eliminate revenue derived from harmful gambling. It’s a challenging yet essential ambition that reflects our proactive approach to fostering a sustainable and responsible gambling environment. Here’s where we stand in Q3 2024: 🔹 3.2% Gross winnings revenue from high-risk players, reflecting the ongoing need for improved harm detection and intervention strategies.  🔹 87.3% of detected customers showed improved behaviour following our interventions, up from 86.8% in Q2. While progress continues, the European Safer Gambling Week provides a valuable opportunity to amplify these efforts and raise awareness about responsible gambling practices. By combining technological innovation with personalised care, we’re advancing our systems, research, and partnerships to support safer gambling habits. Achieving zero revenue from harmful gambling is a long-term endeavour requiring industry-wide collaboration, but we are committed to leading the change. Read more in our latest blog post: https://lnkd.in/d9BbyzGK #KindredGroup #ESGW24 #ResponsibleGambling #JourneyTowardsZero

    European Safer Gambling Week: Driving Positive Change

    European Safer Gambling Week: Driving Positive Change

    kindredgroup.com

  • View organization page for Kindred Group plc, graphic

    58,305 followers

    Our Responsible Gambling QA Manager, Taina Grech, attended NEXT.io RG Symposium on 11 November in Malta. During the “Operator Hot Seat” session, Taina joined a great discussion led by moderator Robert Mabbett, where they explored Kindred's commitment to the Journey Towards Zero and the real-world challenges we face along the way. The session also highlighted the purpose and value of working in Responsible Gambling. "We are passionate about reshaping the industry's perception. To earn this trust, we must view safe gambling as the ultimate goal, not a burden, and embrace innovation within the compliance reality", said Taina. Read more about Kindred's commitment to responsible gambling and our journey toward a safer gambling environment: https://lnkd.in/d8HKk5D #KindredGroup #ResponsibleGambling #JourneyTowardsZero

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  • At Kindred we share the growing concern in the Swedish gambling market: the rise of unlicensed operators. This trend poses serious risks to players and undermines the regulated industry. In an article by SPER Spelbranschens Riksorganisation, Sweden’s Gambling Industry Association, five key actions to protect consumers and ensure a safer, healthier gambling environment are being proposed. Policymakers are urged to:  🔸 Ban unlicensed operators from accepting Swedish players.  🔸 Explore options to block unlicensed sites.  🔸 Strengthen Spelpaus and increase resources for support services.  🔸 Restrict payday loans used for gambling.  🔸 Implement a loan-stop register to prevent financial harm. Read more here: https://lnkd.in/dw7JpQ53 #KindredGroup #ResponsibleGambling #SwedishGamblingMarket  

    The need for a safer Swedish gambling market

    The need for a safer Swedish gambling market

    kindredgroup.com

  • Our third Quarter 2024 Report highlights strong performance. 🔹 A strong quarter with total revenue of GBP 294.5 million, marking a 4% increase compared to the same period last year, boosted by the final stages of the Euros and the Olympic Games in Paris. 🔹 Our scalable business model delivered underlying EBITDA of GBP 63.4 million, a remarkable 49% increase compared to Q3 last year. 🔹 The Euros and the start of the football season across key markets helped drive a 9% increase in our active customer base. Kindred Group's CEO Nils Andén concludes the report: "With the public offer by FDJ - La Française des Jeux now completed, and as we enter the next exciting chapter of Kindred’s journey, I want to take a moment to thank Kindred’s investors, both past and present. Twenty years as a public listed company on Nasdaq Stockholm have now come to an end. Together, we have made a lasting impact on creating a competitive, digital, and sustainable online gambling industry. I would also like to extend my heartfelt thanks to the global Kindred team for their resilience and dedication. Where one chapter ends, a new one begins." In line with this transition, the Board of Directors has applied for delisting of the SDRs from Nasdaq Stockholm, as requested by FDJ. The final trading date will be confirmed soon. Read full press releases here: https://lnkd.in/eZRKMJVs #KindredGroup #FinancialResults

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Funding

Kindred Group plc 2 total rounds

Last Round

Post IPO debt

US$ 42.6M

See more info on crunchbase