Stay true to your voice while reflecting your brand’s values⭐️. Share personal stories that connect with your audience, but align them with your company’s goals. Mix professional updates with genuine, relatable content, and engage thoughtfully to build trust and connection.

People buy people...not businesses. Your social media presence should above all else reflect who you are. Yes, you need to appear to be competent and to have relevant experience but people are only going to i) read what you write, and ii) believe it, if they like you. The challenge is to break through the noise and be liked first, without that you are simply another salesperson with something to pitch.

For me, balancing personal authenticity with company messaging is about staying true to who I am while aligning with my organization's mission. I share insights and stories that reflect my personality and values while ensuring they resonate with the company's goals. It's about finding a harmony between professional updates and personal engagement, showing that I genuinely believe in what I represent. This approach not only builds trust but also creates a relatable and authentic online presence.

💼 Balancing Personal Authenticity with Company Messaging in Social Selling In today’s world, your personal brand is your superpower! 🌟 But how do you stay authentic while aligning with your company’s voice? 🤔 1️⃣ Be Yourself: Share your unique perspective, stories, and insights. People connect with people, not logos. 🤝 2️⃣ Know the Brand: Understand your company’s values and integrate them naturally into your narrative. 🎯 3️⃣ Create Value: Combine your expertise with the company's strengths to educate and inspire your audience. 📚 💬 When authenticity meets alignment, trust grows. So, keep it real and on-message! 💪 #SocialSelling #PersonalBranding #ProfessionalGrowth

Balancing your personal authenticity with company messaging requires a thoughtful, strategic approach. Here’s how managers can achieve this effectively: Align Values: Identify shared values between you and the company to ensure authentic alignment. Personal Insights: Share personal experiences that connect with company messaging. Consistent Tone: Maintain a tone that reflects your personality while staying professional. 70-30 Rule: 70% professional content, 30% personal stories for balance. Storytelling: Frame company news as relatable stories or your own observations. Engage Authentically: Respond to comments in your natural voice to stay genuine.

Bake your personality and POV into both your personal and company messaging so they don't feel disjointed. If you're Founder, Consultant, Expert, Entrepreneur -- I'd encourage you to share the parts of your story that relate to your business. For example, I shared the story of my Sister's 18th Birthday and how it was this huge production and stressful af - for everyone involved. But her community came together, the dust settled, it was beautiful celebration of life that was a core 'mem' (as she would say) for all of us. I related this to business and the importance of networking and how important it is to invest in building relationships and community. It made sense (while also making dollars).

Autenticidade não é um problema. A questão está no alinhamento dos seus valores com os da empresa. É provável que a forma de expressar a suas ideias seja diferente daquela que a empresa aplica para ela mesma, mas as diretrizes de valores e conteúdos devem ser similares. Se bem alinhadas, a voz da empresa será o reflexo da do colaborador e vice-versa.

El principal valor de una marca personal es ser auténtico y genuino porque eso conecta y genera empatía en las audiencias. Sin duda una marca personal que tenga el poder de humanizar y mostrar no solo sus logros sino sus retos, desafíos y fracasos es una marca que inspira.

For me, balancing personal authenticity with company messaging is about sharing why the work matters to me, adding my perspective, and reflecting on what I’ve learned. I mix updates with personal insights and stay professional while letting my passion and personality shine through. It’s about connecting with people through genuine stories, not just information.

In building your social media presence, you must remain conscious of the fact that 'buildings' (online presence) has a time metric to which manny rarely give the rightful care of duty to. Too often, the social media presence is wanting to be built overnight, or within the week, this is ot possible from the stand point of the expert in a chosen field. Tiny steps (posting) frequency and consistently from ones tacit knowledge will build the presence in good time. The balance presents itself automatically through the act of discipline and synergies between both entities; the individual, and the organisation. .