Having a personal brand is not optional anymore. We live in a time where e-v-e-r-y-o-n-e is on social. Without a personal brand you are at a disadvantage. Everything else you do on top will perform better. Better event performance, better lead generation, increased sales velocity. When approaching personal brand development as a strategy, and that you optimise over time, your influence grows, the community around you grows. Like anything, it's a question of prioritising the activities that have the greatest impact.

Promoting company events while maintaining your personal brand on social media requires a thoughtful approach. Here's how to balance both effectively: - Align with your expertise: Showcase events relevant to your industry or niche. - Leverage visuals: Use visuals, images, videos, or infographics to promote events. - Be consistent: Maintain a balanced content calendar. Here is how you balance corporate and personal content on your social channels Consider the following: - Employee advocacy tools for streamlined event promotion - Personal storytelling to humanize your brand - Engaging with followers' content to build meaningful relationships

Um die richtige Balance zwischen der Promotion von Firmenevents und deiner persönlichen Marke zu finden, stelle sicher, dass du jedes Event durch deine eigene Brille präsentierst. Zeige, warum das Event dir persönlich wichtig ist – teile Anekdoten, Vorfreude oder Erkenntnisse, die du daraus ziehen möchtest. Indem du deine eigene Persönlichkeit und Leidenschaft mit der Event-Promotion verbindest, bleibst du authentisch und kannst beides in Einklang bringen. Wenn du auf Events bist, poste z. B. nicht nur die offizielle Werbung, sondern persönliche Einblicke hinter die Kulissen, was dich inspiriert oder bewegt. So bleiben deine Beiträge echt und menschlich.

Um die richtige Balance zwischen Firmenevent-Promotion und der persönlichen Marke in den sozialen Medien zu finden, können Sie folgende Ansätze nutzen: 1. Persönlichen Mehrwert betonen: Binden Sie Ihre eigenen Erfahrungen und Perspektiven in die Event-Promotion ein. Zeigen Sie, warum das Event für Sie relevant ist und wie es Ihrem Netzwerk nützt. 2. Content-Mix gestalten: Achten Sie darauf, regelmäßig Inhalte zu teilen, die Ihre persönliche Expertise und Interessen betonen, und nicht nur firmenspezifische Beiträge. So bleibt Ihre persönliche Marke authentisch. 3. Engagement priorisieren: Nutzen Sie Firmenevents, um sich mit Ihrem Publikum auszutauschen und Diskussionen anzustoßen, anstatt nur zu werben.

When you're communicating digitally there are so many different places you can deliver a message. For example if you wanted to keep your normal 'personal branding' programming going while promoting an event. Use the comment section as a P.S. to remind people about the event.

Your personal brand is about you, and why does your interests matter to your audience. Identifying the key interests your audience might in your company's event, you can potentially promote the event in a very strategic way. Even if you have 30-45 days of time to promote the event strategically through your personal brand channels, you share key insights about the context that relates to the event. Also engage on the similar events run by competitors or others. Create 2-3 posts about similar events happening and list them all with details, including your event in it. Write about key people in your industry and if any of those engage with your content then more audience shows interest. It should be awareness oriented but not salesy.

🌞 "Your personal brand is your greatest asset—how do you leverage it while promoting your company events?" Striking the right balance between personal branding and company promotion on social media is crucial for effective social selling. Authenticity is Key: Share genuine experiences from company events to resonate with your audience while showcasing your brand values. Engage, Don’t Broadcast: Foster conversations around the event rather than just promoting it; ask questions and invite feedback. Visual Storytelling: Use compelling visuals and stories from the event to create a narrative that aligns with your personal brand. Remember, your network is your net worth—engage authentically, & watch your influence grow! You got this!

Die Balance zwischen Firmen- und Personal-Branding in sozialen Medien ist entscheidend. Werbebotschaften sollten immer im Einklang mit Ihren Werten stehen, damit Ihre Authentizität nicht verloren geht. Teilen Sie Einblicke, die sowohl Ihre Expertise als auch Ihre Persönlichkeit widerspiegeln. Tipp: Lassen Sie Ihre Follower wissen, warum die Veranstaltung für sie relevant ist, nicht nur für das Unternehmen. Wie schaffen Sie den Spagat zwischen persönlicher und Unternehmensmarke?

To balance company event promotion with your personal brand on social media, blend personal insights with promotions, stay authentic, mix event posts with diverse content, engage your audience, and be selective about what you promote. This helps maintain credibility while growing both your personal brand and supporting company goals.

Balancing corporate event promotion with personal branding on social media requires authenticity and alignment with your values. You can achieve this by promoting only those company events that genuinely resonate with your interests. For example, when my company hosted a workshop on innovative marketing strategies, I shared it along with my personal takeaways from past experiences in that area. By adding my perspective, I made the promotion relatable to my followers. This approach led to an increase in engagement.