When a team member critiques your social selling approach, see it as a chance to learn and improve. Here's how to make the most of it: In the Managed IT Services and Office Technology sectors, leveraging feedback is crucial for refining your social selling strategies. Criticism can provide invaluable insights into how you can better connect with prospects and clients, particularly in areas like Managed Print Services (MPS) and Unified Communications as a Service (UCaaS). Embrace these critiques to enhance your consultative approach, ensuring your solutions align more closely with client needs and industry trends.

Here's how I would turn it into a growth opportunity : Listen Actively: Instead of reacting defensively, I see criticism as valuable feedback. It’s a chance to understand my blind spots and improve. Acknowledge and Reflect: I thank the team member for their input, reflect on it, and identify areas where I can genuinely grow. Adapt and Implement: By taking actionable steps based on the feedback, I improve my social selling strategies and boost results. Foster Open Communication: Criticism opens a channel for constructive dialogue, strengthening the team’s collaboration and learning curve.

Que haría yo? 1. Dedicaría tiempo a entender la crítica sin interrumpir. 2. Agradecería la crítica, un equipo que se siente valorado se involucra más, y cuando agradeces las observaciones, también estás abriendo la puerta a una conversación constructiva. 3. Después de escuchar, me preguntaría ¿Hay algo que realmente necesite ajuste? si algo se está perdiendo en ese camino, es esencial corregirlo. 4. Invitaría a ese miembro a participar en la mejora de la estrategia, ¿qué crees que podríamos hacer para mejorar este aspecto?”. Esto convierte la crítica en una solución colaborativa. 5. Si la crítica señala una falta de conocimiento o habilidad, esto puede ser una señal de que el equipo necesita más formación .

To me this is a similar approach to how to deal with complaints so I would recommend dealing with it similarly. Ask them to tell you more. And then more and then ask again if there is anything else. Keep going until they haven’t got anything else to add. There is usually a lot more behind the criticism and you need to get to the real problem. Then you can ask them what their solution would be to fixing this which empowers them to take control of their own problem. This can then lead to a constructive conversation about any improvements that could be made overall and a broader opportunity for all to learn. I based this idea on advice from Jefferson Fisher (who I follow on Instagram) who gave advice on people that complain all the time.

For anybody getting into social selling you must get the foundation right. Which is why we recommend a social selling methodology backed by somebody like the Institute of Sales Professionals (ISP). One of the aspects of this will be the ability to experiment, within guard rails of course. Don’t forget this is data backed program. You will find that people will express their opinions. So how do you deal with this? Very simply, this is a great way to get a conversation… you spend all your time pushing messages and getting nowhere if people disagree with you say “thank you and now we are having a conversation”.

Not all criticism is equal. In fact, few criticisms have enough gravity to be worth considering. As experienced social selling experts, you should have no problem defending our work. If we know what we are doing, we don't have to defend ourselves against criticism, but can focus on our real work, on exploiting the power of social selling.

When a team member critiques your social selling approach, it can feel challenging, but it’s also a chance to grow. Turning criticism into a growth opportunity can strengthen both your skills and your team’s cohesion. Here’s how to make the most of it: Reflect objectively: Step back and consider the feedback without defensiveness. Is there a valid point that could help improve your strategy? Engage in dialogue: Have an open conversation with the team member. Understanding their perspective might offer new insights for your tactics. Test new methods: Gradually implement suggested changes and track the results. This approach ensures you improve while maintaining your core strategies.

If you are facing criticism from a team member on your social selling activity it can only boil down to a few specific causes. Either the don’t understand what you are doing because they haven’t been trained or, they are criticising your content or lack thereof… Either way, this is a leadership issue. Social Selling is a strategic, commercial decision that must be supported, budgeted and driven by the leadership team. In our experience, the organisations who get the most from Social Selling are those who put it at the very centre of their commercial strategy. The key is in the strategy, planning, training, then mobilising your team. If you do it well, there won’t be any internal criticism. Maybe they are jealous of your results 😎

Social selling requires social behavouir 😊 Those who are socially engaged will ask first 😉 They will ask in order to understand 🙇♂️

Criticism on Social Media is normal, and here is how I will deal it if it happens to my team member. A situation where both team and audience are important to me. First thing is to assess if there is a mistake or is it a confusion. And at the earliest, contact the critic as a representative of your team member, in a humble way. And offer your thoughts about the situation. Promise them a resolution in realistic timeline. In the meantime, make the team realise if there was a mistake from their side. Also, make them feel safe that you are there to handle it. This is an opportunity as a leader to make an impression on both - team and client, to further strengthen the relationship.