Westfield Rise

SEPHORA in the skies at Westfield Centro! A magical moment to capture the joy of the festive season. What a way to finish off 2024 with a spectacular drone show. 🎄🎆 A full experience in store continued after the show, with a festive gift with purchase! 🎁 Great work to the German team Westfield Rise for pulling off a collaboration and thinking outside the box! Check out Centro's great spaces for more inspiration! https://lnkd.in/eYrsvqzU #beauty #ooh #experiential #Westfield #WestfieldRise

‘Anyone can be Santa’ – would it be Christmas without The Coca-Cola Company?   Check out Coca-Cola’s festive and immersive experience at Westfield Les 4 Temps. Using innovative motion capture technology, visitors are spreading joy across the mall by projecting themselves as Santa shadows up on our screens. For extra magic, Coca-Cola also had a full media domination and Christmas tree to ignite the magic of the season. An awesome way to spread happiness across our centre and create real magic for December. The world definitely needs more Santas! 💡Want to know more about our event opportunities at Westfield Les 4 Temps? Explore the location here: https://lnkd.in/ej5tgkm7   #CocaCola #AnyoneCanBeSanta #TheWorldNeedsMoreSantas #RealMagic The Coca-Cola Company SCREENBASE Cityz Media Ogilvy Paris —————— Alix Prouhet Sebastien Pouzet Carmen Luccarelli Claire BRUNSTEIN Virginie Pezerat Candice Mayer-Gillet Gaëlle Rozeron Laura Van Sant Thibault Bailly Claire Bossuet Romane Fanton Jonathan Toulemonde Marie Even Lara Sallé de Chou Alexandre Quignard

We blinked, and 2024 is coming to an end! Check out a few of our favourite experiential campaigns from an incredible year. 11 countries across Europe, working with 100's of brands... there were so many magical moments to choose from! Westfield Rise - the perfect stage for your campaigns.

“Everyone has a dream, and young people in particular just need that kickstart to make it happen." Simon Squibb, Co Founder & CEO of HelpBnk   We've seen him all over social media with his fantastic 'What's your dream' series, Simon Squibb comes to Westfield thanks to JCDecaux UK and HelpBnk. The campaign aims to spotlight Gen Z business owners whose businesses help others, as part of HelpBnk’s mission to inspire people to follow their dreams. Not one, but two businesses were surprised with the news they were the winners! Announced on our iconic Centre Spectacular screen, the winners will have the opportunity to feature their businesses across JCDecaux UK’s DOOH estate, and Westfield UK screens offering prime advertising space to reach a broad audience. The winners will also receive exclusive mentorship from HelpBnk, and exposure to Simon’s 9 million+ followers.   Combining the private screens on social, with the public screens of OOH, we can't wait to see how these young entrepreneurs shine in the spotlight! Congratulations Matey Clothing LTD and Atlas Project UK !  

🎉 Insights from Most Contagious 2024: Creativity, Connection, and the Future of Brand Experiences   Yesterday, Westfield Rise had the privilege of attending Most Contagious 2024 in London, and our head is still buzzing with ideas. From bold campaigns to thought-provoking discussions on AI, Gen Z, and the future of advertising, one thing is clear: brands must adapt, innovate, and connect like never before.   Here’s what stood out—and how we at @Westfield Rise we are applying these lessons to redefine retail media in our premium malls:   🕒 Attention Economy: Social media still captures over 2 hours 30 minutes of daily attention, but the real challenge is standing out in a world of endless scrolling. Campaigns like Nutter Butter's playful escapism and Duolingo’s quirky content remind us: be intentional, take risks, and commit to the bit. At Westfield Rise, we craft experiential media that grabs attention in real life, offering brands the power to cut through digital fatigue with memorable, immersive moments.   🌍 The Future of Brand Experiences: From IKEA’s Roblox coworker game to  Meat & Livestock Australia's "Share the lamb" campaign, the message is clear: big, creative ideas win when they’re grounded in human connection.   👥 Gen Z and Togetherness: Ipsos and Dentsu highlighted a critical tension: Gen Z feels fragmented and lonely, with 40% perceiving a "togetherness deficit." At Westfield Rise, our malls are more than retail hubs—they’re spaces where brands can build meaningful community moments that resonate with younger audiences.   🌟 Be Brave, Be Human: Whether it’s James Blunt embracing humor or Pot Noodle slurping its way to honesty, the takeaway was loud and clear: authenticity is non-negotiable. At Westfield Rise, we’re committed to helping brands take bold, creative risks while staying true to their identity—because real, honest storytelling will always resonate.   💡 The event left us inspired and energised to keep pushing the boundaries of retail media. As the world moves faster (Ipsos says 83% of us feel this!), it’s more important than ever to create campaigns that don’t just follow trends but foster connection and engagement.     #MostContagious #WestfieldRise #RetailMedia #BrandExperiences #Innovation #AI #GenZ #Creativity

Paco Rabanne returns to Westfield Centro, with another stunning domination. Now that's what we call the gold standard of experiences! Shoppers were able to discover the new fragrance in the huge tunnel of the pop-up and create great memories in the photo box. Another level of a Mitteldom domination to create maximum brand awareness. Great work team Germany Nadja Müller Sarah Sprink Marijana Prtija

❄️ Feeling the chill? Warm up with our best indoor XL spaces ❄️ As the weather turns, and Christmas bookings for media and experiential start booking up, come check out a few of our favourite indoor spaces across Europe. Activating under stunning architecture, versatile layouts or that ever important drive to store proximity... We're sure to have something you're looking for to make your brand shine. ✨ >>>Read more here https://lnkd.in/eE6eQznZ

Can you beat the Gym Floor? 💪 'The Cube' was brought to Westfield Stratford City as part of Gymshark’s dynamic "We Do Gym" campaign. Crowds gathered and passers-by took to challenge their friends, family, or even The Cube itself for a chance to win exclusive Gymshark merchandise and vouchers.  Gymshark running with the success of its recently opened store with this fantastic activation that dominated The Gallery in London.

Westfield Rise turn 2! 🥳🎂 Here’s to the Westfield Risers, our media partners, our clients and all the work that goes into making exceptional experiences across our portfolio.  #WestfieldRise #YourVisionOurStage #media #experiential

✨Westfield Rise showcase ✨ Each quarter, the whole team come together to chat about their favourite campaigns. There are too many to count, but we squeezed in a few highlights... Here's to an exciting Q4!