Social selling is critical in today’s market. A recent Google survey discovered that a customer needs 7 hours of engagement across 11 touch points across 4 platforms / locations before they make a purchase. So being front and center through a consistent and intentional content marketing strategy is a differentiator, if you want to close deals in today’s market. One key to note beyond what was already shared: sales happen in direct messages and on live calls, so although your personal brand can act as your personal calling card, selling for you when you’re not present, you’ll have to move from the 1-to-many of the timeline to the 1–to-1 of the direct messages to convert your audience into income for your business.

Social selling starts with self-discovery. What is your story you are trying to tell and what do people know you for? Once those two questions are answered you can then figure out your personal brand, optimize your profile and publish content that is authentically you and provides value to your audience.

Most sales people (especially account managers) will already have a perceived personal brand with their customers based on their previous work, expertise and guidance. If you treat social selling as an extension of your account based activities and apply strategy behind your messaging your aim to boost your 'personal brand' will be achieved. As the old adage goes, sometimes 1 + 1 does = 3

Social Selling hilft mir, meine persönliche Marke im digitalen Vertrieb zu stärken, indem ich mich als Experte positioniere, Vertrauen aufbaue und mein Netzwerk erweitere. Durch gezielte Interaktionen auf Plattformen wie LinkedIn oder Instagram kann ich Beziehungen zu potenziellen Kunden und Partnern pflegen, meine Sichtbarkeit erhöhen und meine Inhalte auf die Bedürfnisse meiner Zielgruppe zuschneiden. So baue ich langfristig ein starkes, authentisches Markenimage auf, das mich als verlässlichen Ansprechpartner etabliert und nachhaltige Kundenbindung fördert.

Social selling elevates your personal brand in digital sales by fostering authentic relationships and showcasing your expertise. Engaging with your network builds trust and credibility, while sharing insights on platforms like LinkedIn keeps you visible to potential clients. Participating in discussions and creating valuable content enhances your influence, and personalizing interactions makes your brand relatable. Use social proof like testimonials to boost credibility. Stay consistent with updates and engagement, and use analytics to refine your strategy for maximum impact, ensuring you become a respected figure in your field.

Social selling has been a game-changer for my digital branding! Here’s how I approach it: Establish a consistent online persona: I make sure my online presence reflects my professional values and expertise. Consistency helps build trust and recognition within my network. Engage with my audience: Sharing insightful content and actively participating in conversations not only showcases my knowledge but also fosters connections. It’s all about creating meaningful interactions! Leverage analytics: Analyzing engagement metrics helps me understand what content resonates most with my audience. This insight allows me to refine my strategy and focus on what really works.

It’s funny how “establishing a consistent online persona” sounds like a walk in the park until you realize most people’s ‘persona’ changes with the seasons. But here’s the kicker – to actually stand out, you’ve got to start where everyone else is too lazy to go. First, skip the auto-pilot LinkedIn posts. Instead, write stories. Stories that make people nod their heads, laugh, or scratch their chins thinking, "this is me." Second, stop chasing likes. Go old school—send real messages to real people. Ask them a thoughtful question about their latest post, and watch how quickly that “personal brand” starts to feel like a real relationship, not a sales pitch on repeat. Most won’t do it—but that’s why you’ll win.

Le Social selling permet de briser la glace qu'à d nous rencontrons nos interlocuteurs en IRL Il conforte aussi notre expertise sur un sujet si nous communiquons régulièrement et interagissons dessus Le social selling est notre carte de visite et notre plaquette de présentation virtuelle !