Para impulsar tu estrategia de social selling hay aspectos que son clave: - Constancia: tenés que aportar valor con frecuencia. Tu estrategia de contenidos te permitirá llegar a tu audiencia objetivo, generar confianza y autoridad. - Tiempo: sobre todo entender que los resultados no son de hoy para mañana. Tenés que dedicar un tiempo cada día para relacionarte con tus potenciales clientes a través del networking. Se trata de construir relaciones a largo plazo, que va un paso más allá de la venta. - LinkedIn: apoyarte de LinkedIn como herramienta y solución a tu proceso de social selling y de construcción de Marca Personal. Mi marca personal transpira mi slogan: "Toda venta inició con una conversación".

☀️ Ready to supercharge your social selling? "Authenticity is the key to success in social selling." Here are three innovative tactics to consider: - Leverage AI tools to analyze engagement patterns and tailor your outreach for maximum impact. - Utilize LinkedIn's advanced search features to identify and connect with decision-makers in your target industry. - Create personalized video messages to enhance your connection requests, making your approach stand out. Embrace these strategies, and watch your social selling efforts flourish—your network is your net worth, so let's grow it! You got this!

Blending authenticity with strategy in social selling is essential because it builds trust and fosters genuine connections with potential clients. Authenticity ensures that your interactions are relatable and sincere, while a strategic approach helps you target the right audience and deliver value effectively. By balancing these elements, you can create meaningful relationships that not only drive sales but also enhance brand loyalty and reputation.

Storytelling! Storytelling is a powerful tool to build trust and relationships. People buy from people. Let people know who you are, not just what you do. Also, people want to be heard! Make them feel heard by engaging with their content and starting meaningful conversations. And that will do it.

É preciso formar uma boa prova social da sua competência e do seu bom trato. Isso passa pela imagem de competência, influência e camaradagem que é transmitida. Mas esse é apenas o início, pois é necessário agir de forma autêntica e querer estabelecer relacionamentos de forma genuína, sem outros intenções que não a de se aproximar e ser útil. Aplica-se isso de forma consistente e o resultado aparece naturalmente.

Some ways to boost your social selling strategy: Optimize Your Digital Presence: Ensure your profiles on platforms like LinkedIn are professional, complete, and aligned with your personal brand; share industry-relevant content and insights to position yourself as a trusted advisor. Leverage Targeted Content: Use analytics to identify your audience’s needs and create personalized content—case studies, testimonials, or videos—addressing their pain points while showcasing your expertise and value proposition. Engage Authentically: Build relationships by liking, commenting on, and sharing prospects’ posts; use direct messaging to add value with insights, solutions, or invitations to connect, avoiding overtly sales-focused approaches.

🛑 Stop – Social Selling ist nicht der heilige Gral! Warte nicht darauf, dass Kunden von alleine kommen. Geh aktiv auf sie zu. Biete Mehrwert -> Lead Magnet Mach Follow-ups – am besten per Telefon. Diese Formel hat mir geholfen 👉 Reichweite x Konvertierung = Leads Das brauchst du dafür Content, der Reichweite generiert. Einen Lead-Magneten, um Kontaktdaten zu gewinnen. Ein Telefon, um nachzufassen. Denn am Ende gilt Geschäfte werden immer von Mensch zu Mensch gemacht. Oder?

Start by sending 200 connection requests every week to decision makers who have posted on LinkedIn in the last 30 days & also fit your Ideal Customer Profile (ICP). Then, Send problem-oriented messages to them talking about the problems you can help them solve. Follow-up with different angles when you don't get responses. Consistently test new messaging and new targeting.

Social selling thrives on the right balance between listening and acting. From my experience in sales, particularly in automation technology and special-purpose machinery, social listening is a key factor. Understanding customer needs and addressing them individually often makes the difference in building trust. Another critical factor: sharing relevant content instead of pure product messages. Providing solutions that tackle your audience's challenges creates long-term value.

Ya sea promocionando una marca profesional o su marca personal, es fundamental comenzar sus interacciones con la escucha social. Participar en estas discusiones y responder preguntas, pero evitando adoptar un enfoque demasiado comercial. El objetivo es tener interacciones auténticas, no forzar ventas. El resultado es más convincente.