Comment pouvez-vous créer un design inclusif qui s’adresse à tout le monde ?

Inclusivity should be a core principle in every design, as digital accessibility is essential and must be integrated from the earliest stages of product conceptualization. Considering the diverse user groups who will interact with the product is crucial. Following a universal design approach and adhering to accessibility standards like WCAG guidelines are fundamental. Accessibility audits, conducted through both automated and manual methods, are instrumental in guaranteeing inclusivity. The documentation generated from these audits provides product owners, developers, and managers with a comprehensive understanding of the application's accessibility status.

Understanding the user we need to empathise with their pain points , beliefs , and social differences. We need to figure out how they think, behave and act particularly for each of the interactions and what they expect as an outcome for each interaction with the product Draft the clear expectations and align the core usability of the product to make frictionless experience.. Usability testing is a good example of studying user requirements by optimising the product around best use cases.

Creating an inclusive design that caters to all people is a multifaceted and thoughtful process that requires a deep understanding of diverse user needs, experiences, and abilities. Inclusive design goes beyond compliance with accessibility standards; it aims to ensure that products, services, and environments are usable and enjoyable by the widest possible audience. Here are key principles and strategies to consider when striving for inclusive design: User-Centered Design, Diversity and Inclusion in Design Teams, Accessibility Standards and Guidelines, Flexibility and Customization, Clear and Consistent Communication

Surveys allow researchers to collect quantitative data from a large sample of users; and can provide insights into demographics, and usage patterns. Conducting interviews allows researchers to engage with users in a more in-depth and qualitative manner. Creating user personas based on demographic data, behavioral patterns, etc. helps in understanding different user segments. Analyzing quantitative data from A/B tests provides insights into user behavior, usage patterns, and preferences at scale, which identify trends, patterns, and correlations that inform product decisions. Collecting feedback through customer support channels, and social media provides valuable insights into their experiences, satisfaction levels, pain points etc.

Creating an inclusive design begins by comprehensively understanding users on multiple dimensions, encompassing their domain knowledge, the contexts in which they engage with the product, demographic considerations, and their proficiency in technology usage. A holistic understanding of these factors is essential to establish inclusivity tailored to the diverse needs of users. The research for Inclusivity is initiated not only with user personas but also screening users, identifying primary customers and interviewing the existing customers and prospects in the domain.

Understanding your users through comprehensive research is indeed crucial for creating inclusive designs. By involving a diverse range of users, including those with disabilities and from various cultural backgrounds, you can ensure that your product or service is accessible and usable by a wide audience. This approach helps in identifying and addressing different needs, preferences, and challenges, ultimately leading to more effective and inclusive design solutions.

My experience has taught me that the heart of design lies in truly understanding and valuing everyone it touches. Through conversations, shared experiences, and listening intently to stories from people of all walks of life, we can craft designs that speak to diverse needs and dreams. The core of inclusive design is empathy and the continuous pursuit to make every user feel seen and valued.

Engaging with a diverse group of users to gain insights into their needs and also considering all aspects of diversity, including ability, age, culture, and more. Use this understanding to inform every design decision, ensuring your website is accessible and user-friendly for people with a wide range of abilities and backgrounds. Inclusive design is about empathizing with different user scenarios and ensuring that everyone can use your product with ease and dignity.

Creating inclusive design is all about creating designs that feel truly welcoming to every user (considering the diverse needs and abilities of all individuals). Accessibility and cultural sensitivity are some of those things to look out for. Go beyond technical standards by using inclusive visuals and clear language, anticipate potential exclusion, and iterate based on user feedback. Creating inclusive design is a continuous journey, but every step creates a more inclusive and impactful design.

For understanding your users in best way possible way we genreally build personas around them. We get into as much details as we can to empathize better, and once we start to feel ourselves as them inclucivity comes naturally when we design as we've understood the users. For better personas/ empathy building do these: 1. Do thorough research about diverse needs of your target audience. 2. Put yourself into the shoes of the user and then try to come up with the solutions. 3. Try to include persons with disabilities, different cultural backgroundsand varying technical abilities into your personas (to increase accessibility and inclusiveness). 4.

WCAG 2.2 is a crucial guide for designers, ensuring accessibility and inclusivity. Beyond legal compliance, it expands product reach, benefiting both the product and users. Integrating WCAG into design education is essential. Applying these standards ensures compliance, making products usable for a diverse audience, including those using assistive technologies. This commitment to accessibility aligns with evolving user expectations and enhances societal impact. In essence, WCAG is not just a rulebook but a strategic move for universal design, making technology enjoyable for everyone.

To make designs accessible, the must are follow the WCAG guidlines which advices to implement features such as 1. Screen reader 2. keyboard navigation 3. adjustible font sizes 4. high color contrast to ensure that the digital product is well recieved by all the diverse group of people. But if you want to build a product with still better accessibility then you need to develop much empathy towards the disablity you want to design solution for and for that you'll either have to put yourself into their shoes or observe them so well that you understand their problem in and out. So accessibility is met already if you feel their problem in as much depth as you can. Hope this helps.

Following accessibility standards like WCAG helps make your product usable for everyone, including people with disabilities. It's like making sure your website or app is easy to navigate, readable, and understandable for everyone, regardless of their abilities or the technology they use.

Blend accessibility standards into your design, which gurantee smooth interactions for everyone. Prioritize diversity in both user representation and your design team, creating a diverse range of perspectives. By combining together innovation, accessibility, and diverse collaboration, you lay the foundation for a universally engaging and responsive design.

Users with different impairments can be catered with different accessibility standards that includes WCAG standards. Also can be clubbed with assistive technology such as screen readers, magnifiers and voice alerts and so on...

To promote inclusive design, adopt a dynamic approach by leveraging emerging technologies like artificial intelligence to personalize user experiences. Integrate accessibility standards and guidelines, such as the Web Content Accessibility Guidelines (WCAG), ensuring a fluid interaction for individuals of all abilities. Additionally, prioritize diversity not only in user representation but also in your design team, cultivating a rich blend of perspectives. By intertwining innovation, accessibility, and diverse collaboration, you pave the way for a more universally engaging and responsive design.

Acessibilidade tem sido cada vez mais discutida e sim, utilizar os padrões para desenvolver sites acessíveis é fundamental para garantir que a solução vai chegar a esse público. Ao não fazê-lo, você pode estar perdendo uma gama muito grande de usuarios.

To make your app accessible, adhere to established standards like WCAG. It should be Perceivable, Operable, Understandable and Robust Design with simplicity, high contrast, and readable text. Implement semantic HTML, ensuring keyboard navigation and compatibility with screen readers. Provide descriptive text for images, captions for videos, and transcripts for audio. Maintain adequate contrast ratios and clear focus states. Test with assistive technologies regularly and address identified issues. Include alternative navigation methods, optimize form accessibility, and stay updated on accessibility standards. Prioritizing these steps ensures your app is inclusive and usable by people of all abilities.

Incorporating accessibility standards not only ensures legal compliance but also broadens your product's reach to include users with diverse needs. By adhering to guidelines like WCAG, you create a more inclusive experience. Implementing features like color contrast and keyboard navigation not only enhances usability but also demonstrates a commitment to serving all users equitably.

Designers should ensure their design adheres to accessibility guidelines like WCAG so it can be usable by people with visual, hearing, motor, or cognitive impairments. A way to make a product more inclusive is by having different ways users can interact with it, like including voice commands.

One of the common things we often forget while designing digital interfaces is that we are not the user. Even if we do remember, we generally take one persona and build our solution around them and that's how we forget most of other users who might be using the product. We should always keep at least this mantra in back of the mind that: 1. We (designers) are not the users. 2. All users are not the same. 3. Users can come from not only different age groups, ethenicity but from different culture and generations. 4. Each such group has their own biases and habits, not everyone is the same. 5. What works for one group might not for the others. Hope this helps.

Al abrazar la diversidad, los maestros y la comunidad educativa que lideran los procesos de formación, así como las familias, podemos mejorar la experiencia y equipar con las habilidades y la comprensión necesarias para tener éxito en una sociedad interconectada y multicultural.

In my view, there are two internal levers to encourage diversity and inclusion in the design process team and culture: - Building empathy through simulations and user stories is a very effective way to show the impact of good or bad design on a user or participant. - Making the economic case for diversity and inclusion is also very powerful for those more focused on the balance sheet. There are gains in building systems that are more inclusive and efficient. There is also a cost to failing to embrace diversity and inclusion. These have to be shown and demonstrated, to gain leadership support with D&I initiatives

Embracing diversity and inclusion is essential for creating truly inclusive designs. By fostering a culture that values and respects differences, you can ensure that your design process considers a wide range of perspectives and experiences. Involving diverse stakeholders, including users, experts, advocates, and partners, helps in gaining insights and feedback that are representative of the broader community. This approach leads to more empathetic, innovative, and relevant solutions that address the diverse needs and preferences of your users, ultimately creating a sense of belonging and empowerment for everyone involved.

Infuse your design process with a celebration of diversity, not just as a checkbox but as a catalyst for innovation. Foster a culture that not only acknowledges differences but actively seeks to understand and integrate them. Embrace a mindset that views inclusivity as the driving force behind creativity and problem-solving. Engage diverse stakeholders in meaningful ways, unlocking a multitude of perspectives to shape a product or service that authentically resonates with the varied needs and preferences of your users. By doing so, you not only create a sense of belonging but also elevate the overall empathy, innovation, and relevance of your design.

Considering personas is key – both those directly impacted and indirectly influenced by designs. Don't overlook stakeholders' value. Inclusive design embraces diversity, making your product unique. It's more than just a step; it's a mindset. Respect differences, involve diverse voices, and create a product that truly resonates with users' needs and preferences.

Creating inclusive designs is about more than just aesthetics – it's about fostering a sense of belonging for all. Embrace diversity at every step of the process, from team composition to user feedback. Actively seek out perspectives different from your own; it leads to richer, more nuanced solutions. Remember, inclusion isn't a checkbox; it's an ongoing commitment to understanding and meeting diverse needs. Let's design with empathy, ensuring no one is left behind.

This approach is probably destined to fail, as building websites based on a radical political ideology means turning a blind eye to what users actually want, not what a tiny minority says they want. My recommendation is to create designs that embrace the common aspects and unite, rather than those who divide and emphasize attributes of race, gender, skin color, etc.

In my experience, embracing diversity and inclusion is essential for creating inclusive design. Fostering a culture that values differences and seeks input from diverse stakeholders enriches the design process. By incorporating varied perspectives, we can develop more empathetic and relevant solutions that cater to the diverse needs and preferences of all users, promoting inclusivity and empowerment.

Ideation sparks creativity, but the test stage is a reality check for designers. Early-stage startups may overlook testing, risking blind spots. But it is vital at various design stages like wireframes and visual design, ensures assumptions are scrutinized. As a product owner, one should tailor tests as per the needs, eventually diluting assumptions for an inclusive, refined product.

To see if your solution caters to all the peoples and their different categories is to conduct user testing with a diverse group of participants to gather feedback and identify any usability issues or barriers that may exist for certain groups of users. Find the loopholes and places where your designs can be improved and that's all.

Testing and iterating with real users, especially those who are often excluded or marginalized, is crucial for creating inclusive designs. By conducting usability tests, gathering feedback, and analyzing user behavior, satisfaction, and feedback, you can identify areas for improvement and refine your product or service to better meet the needs of all users. Being open to learning from mistakes and making changes based on data and insights ensures that you continuously improve the inclusivity of your design. This iterative approach helps validate and refine your product or service, ultimately delivering a positive and inclusive user experience for everyone.

Testar e iterar é crucial para o design inclusivo. Envolva os usuários no processo e colete feedback para garantir que seu produto ou serviço seja acessível e utilizável para todos. Exemplo: Um site de comércio eletrônico realiza testes de usabilidade com usuários com deficiência visual e descobre que eles têm dificuldade em navegar no site usando leitores de tela. O site faz alterações no design, como adicionar texto alternativo às imagens e melhorar a estrutura de navegação. O site testa novamente o design e confirma que as alterações tornaram o site mais acessível e utilizável. Lembre-se: -O design inclusivo é um processo contínuo. -O feedback dos usuários é essencial para o -sucesso. -Esteja sempre aberto a aprender e fazer mudanças.

Continuously enhance your design by engaging in user testing that transcends traditional boundaries. Prioritize real-world insights from users who have often been excluded or marginalized. Employ cutting-edge methodologies such as AI-driven sentiment analysis and behavioral tracking to deeply understand user experiences. Embrace a culture of learning from both successes and setbacks, adapting your approach based on data and insights. By fostering an iterative process grounded in inclusivity, you contribute to a positive and continually evolving user experience for all.

Inclusive design is not a one-time effort but a continuous process of learning and adapting. Testing with real users, particularly those with diverse abilities and backgrounds, is crucial for uncovering blind spots in design and functionality. Iterative design, informed by direct user feedback and behavior analysis, leads to a product that's not only usable but also welcoming to a wider audience. It's a practice that embodies empathy and respect for the user's experience.

Iteration means evolution, not just tweaking the button from blue to gray. It is imperative designers embrace strategic thinking, data analysis, business-forward ideas, in addition to customer centricity and empathy, to drive meaningful evolution of products and services.

User testing is the most effective way to collect user feedback, see what works and what does not. Designers must test their designs regularly with different groups and incorporate their feedback into future iterations. Inclusive design is a journey and requires continuous alterations to improve the product.

If you haven't been testing your idea from the beginning, how did you get to where you are? In this case, testing might include figuring out which tasks make sense to ask one person to perform.

Inclusion and accessibility is a learning process, and a journey, not a one-time event. Users will not fault you for not batting 300 all of the time, but they will for not making a proper attempt to make your products and experiences more accessible. In your accessibility statement, describe the steps you are taking, and commit to your users and participants to learn how to make their experience more accessible from every iteration.

Demonstrating how inclusive design can enhance the quality, usability, and impact of a product or service is key to gaining support and buy-in. It's particularly important to highlight inclusive design practices and outcomes to clients who may not be fully aware of their value. When we complete a project with inclusive design principles in mind, we should ensure that the client understands the approach and its benefits. This not only showcases our commitment to inclusivity but also plants the seed for them to consider inclusive design in their future projects.

Educating and advocating for inclusive design is crucial for driving positive change within your organization and in the broader community. By sharing knowledge, best practices, and success stories, you can demonstrate the tangible benefits of inclusive design, such as improved quality, usability, and impact of products or services. Raising awareness and challenging stereotypes helps promote accessibility and inclusion, not only within your industry but also in society as a whole. By advocating for inclusive design, you can inspire others to adopt these principles and contribute to creating a more inclusive world for everyone.

One time at work, I shared a success story about how implementing inclusive design principles significantly improved our product's accessibility. By demonstrating the positive impact on user experience, I convinced stakeholders to prioritize inclusivity in future projects. This experience highlighted the importance of educating and advocating for inclusive design within the organization.

Inclusivity needs a heavy handed approach especially when being sold to the C suite, when advocating to leadership, expound on breaking in to new markets, the good branding that comes from being inclusive, the reduction of potential legal trouble. These have a better effect than just talking about the ethical angle.

In my experience, educating and advocating for inclusive design is crucial. Sharing knowledge and success stories within and beyond the organization raises awareness and fosters a culture of inclusivity. By challenging stereotypes and promoting accessibility, we can inspire others to embrace inclusive design, ultimately creating a more equitable and accessible world for all.

You will get a megaphone and everyone's time when your solutions quickly solve business objectives. Until then, keep working.

My approach to educate and advocate is three-fold: - Raise awareness about the need for accessibility and its impact on people with disabilities. - Building the economic case for inclusion and accessibility in organisations, show how it's benefits the bottom line. - Developing easy tools and tips to get started and make an experience more accessible, as a first learning step.

Showcasing how inclusive design improves a product's quality, usability, and impact is essential for gaining support. Emphasizing these practices to clients unfamiliar with their value is crucial, ensuring they comprehend the approach and benefits. By highlighting our commitment to inclusivity in completed projects, we plant the seed for clients to consider inclusive design in future endeavors.

Educar y abogar por el diseño inclusivo es vital. Compartir conocimientos y éxitos, tanto interna como externamente, subraya su valor. Mostrar cómo el diseño inclusivo mejora la usabilidad y el impacto fomenta su adopción. Es crucial crear conciencia sobre la accesibilidad, desafiar estereotipos y promover la inclusión. Al hacerlo, no solo influimos en nuestra esfera, sino que inspiramos un cambio más amplio hacia un entorno más accesible e inclusivo para todos.

Continuous learning is essential for creating inclusive design. Staying curious and open to feedback facilitates a deeper understanding and adaptation to evolving user needs. Experimenting with new tools and methods enhances accessibility and usability. By staying informed and flexible, designers can consistently enhance their inclusive design practices, ensuring products and services effectively cater to all users.

The final step in the designing an inclusive app is to keep on learning as more and more users join and start to use our app/website. As more people will come from different backgrounds and culture we will learn new things and encounter new problems which previously would not have given a single thought about. Sometimes even a change in government or industry regulation may result in redesigning our project partly or as a whole, but the same cannot be said about at the present moment. If we want to include a new section of users into the environment then we have to study and analyse them before making any changes to our project. We should keep ourselves open to learning new pain points from existing and new users both.

In my experience, continuous learning is vital for creating inclusive design. Remaining curious and receptive to feedback allows for better understanding and adaptation to evolving user needs. Experimenting with new tools and methods enhances accessibility and usability. By staying informed and flexible, designers can continuously improve their inclusive design practice, ensuring products and services cater to all users effectively.

Inclusivity begins at the ideation level and not as an afterthought retrofitting! Also inclusivity goals and aspirations should not override the purpose of catering to the relevant target audience!

Easy to use for assistive users is at its core an easy experience for all. Everything you put into these efforts will Improve the experience for all. You will not be supporting a small group but improving for all

Sometimes we think that accessibilty means that our product should be easy to use for all disabilities. But instead what we should focus on is which disabled group is more likely to use our product and make it great for that group first and then expand on building solutions keeping in mind the peoples who fall in very immidiate spectrum of the earlier user group. That's how you get an MVP and you further expand your product.

You simply cannot. It is like trying to boil the ocean. There will always be someone who will be offended or not feel “included” and then make a big stink about it - most of the time an attention-seeker with daddy issues who prefers to project their insecurities onto the rest of us rather than take stock of their own situation and work to incremental improvement. The best answer is to simply decide who is your target market and who is not. You can’t make everyone happy so stop trying. Even the best products in the world have a few 1-star reviews. Accept that and move on.

The answer is simple: you can't. All people are different. There will always be someone who will not fit your pattern. So, the key to success is an adequately defined focus. It may be broader or narrower, but it will never involve ALL people.

One additional step that can be considered is to collect feedback from the target group for whom the accessibility is being added in the first place. User testing for accessibility is often neglected due to the lack of target customers.

Approach your design process with empathy and compassion for all users, recognizing that everyone has unique needs and experiences. Consider how your design decisions may impact different users and strive to create experiences that are inclusive and empowering for all.

Being inclusive is supposed to be a choice made out of empathy and thoughtfulness of your users / customers, however if you are being accessible because the law says so, then you might as well not be. If accessibility is another tick in the box because of a prevailing law, your efforts will be incomplete and inconsistent. Neither will you ever see value in those investments because you did it out of fear instead of concern.

Ten en mente tus propios sesgos. Que funcione para ti y tu segmento social no significa que tu diseño sea universalmente incluso. Sal de tus búrbujas y lleva tu diseño a todo tipo de personas distintas a ti.

Recuerde que el diseño inclusivo no es solo una responsabilidad ética, sino también una oportunidad para crear mejores experiencias para todos los usuarios. Sea consciente de la diversidad en todo momento y busque activamente formas de hacer que su diseño sea más inclusivo y accesible.