Nasmedia

Waiting on client payments for marketing agencies be like... . . . #memeoftheweek

As 🇰🇷 Korea cements its place as a global cultural leader, working with Korean influencers has become a powerful strategy for brands wanting to reach trend-savvy, engaged audiences. . But to make an impact, influencer partnerships in Korea require more than the standard approach. Brands must combine cultural sensitivity, platform expertise, and strategic budgeting to succeed. . Here are key insights and tips to maximize your budget and impact when collaborating with Korean influencers in 2024 🫶 . ☑️ Cultural sensitivity matters Respect for Korean social norms is essential. Korea’s culture places a high value on respect, which extends to digital spaces. Brands should avoid anything that could come off as tone-deaf, ensuring campaigns are culturally aligned and resonate positively with audiences. ☑️ Pick the right platforms While Instagram, YouTube and TikTok are popular globally, they each play unique roles in Korea. Instagram is ideal for lifestyle content, YouTube offers deep connections through long-form content and KakaoTalk, a local favorite, gives brands direct access to audiences. ☑️ Authenticity over follower count Korean audiences value authentic endorsements. Micro-influencers with dedicated followings often outperform larger influencers in engagement, proving that trust is more valuable than follower numbers. ☑️ Types of influencers and cost considerations With options from micro to celebrity influencers, brands can choose based on reach and budget. Micro-influencers (10K-100K followers) offer cost-effective engagement, while macro and celebrity influencers bring visibility for higher budgets. ☑️ Budget optimization tips To stretch your marketing budget, focus on micro-influencers, create long-term partnerships, and align with local trends for more relevant and impactful campaigns. . . For a deeper dive into collaborating with Korean influencers, check out the full article . 🔥 LINK IN THE COMMENT 🔥 . to explore each of these strategies in detail and make the most of your 2024 influencer marketing efforts in Korea! . . #influencermarketing #howto #digitalmarketing #korean

📸 Photo dump: Last week, Team Nasmedia ran the highly popular K-Food Snap Booth at the 2024 (G)I-DLE WORLD TOUR [iDOL] concert in Bangkok, held at Impact Arena Muang Thong Thani. 🏃 Fans lined up for the free photo booth experience in exchange for an Instagram follow! . #event #bts #Korean #Concert #ExperienceMarketing

🤞 We all have that one task we put off until the last minute. Which one is yours? Asking for a friend, of course! 🙃 . . #polloftheweek #procrastinate #agencylife

🏆 Gravity Game Tech (GGT) launched Ragnarok Idle Adventure in Thailand with the objective of maximizing early installs while maintaining a low CPI. . To achieve this, GGT collaborated with Nasmedia, along with key partners Moloco and Appier, who provided dedicated daily support with time and resources to ensure the campaign’s success. . This strategic partnership allowed GGT to focus on precise audience targeting (core gamers and Ragnarok fans), optimized creative content, strategic bidding and continuous performance monitoring. . The results were outstanding 🔥 • 657M+ impressions • $0.70 CPI (47% below target) • 2.37% conversion rate This data-driven approach not only reduced costs but also significantly expanded GGT’s reach in the competitive gaming market, setting a new standard for future game launches in the market. . ⬇️ Link to read full story in the comment ⬇️ . . . #successstory #gamingindustry #mobilegamesmarketing #casestudy Thasita Noosawat Areerat Phonset

🕹️ As Thailand’s gaming industry continues to grow, it’s clear that this isn’t just a passing trend. It’s a cultural shift, one that’s transforming the way people in Thailand entertain themselves, connect with others and engage with the world around them. . With a diverse and rapidly expanding player base, Thailand is poised to become a key market in the global gaming landscape, setting trends that could influence the industry far beyond its borders. . To dive deeper into this, explore our latest article where we uncover five surprising trends driving Thailand’s gaming revolution. Discover how these trends are shaping the future of gaming in Thailand and what they mean for the industry. . . #GamingIndustry #ThailandGaming #Esports #MobileGaming #DigitalTransformation Thasita Noosawat Areerat Phonset

🙄 👀 . . . #memeoftheweek . . . Credit: The Marketing Millennials

🇰🇷 Medytox, Inc., a leader in the biopharmaceutical industry, faced the challenge of standing out in a crowded online marketplace while promoting its NEURADERM Cream Lifting Mask. . With competition intensifying in the beauty and skincare sector, the company needed more than just visibility -it required a strategic approach to maximize its ad ROI. Medytox partnered with Nasmedia (Thailand) to craft a highly targeted and efficient advertising campaign. . The results were remarkable 😎 within just a few months, Medytox achieved a 32% reduction in Facebook ad costs while significantly increasing brand awareness and customer engagement. . This case study explores the key strategies that led to this success and how Medytox solidified its position in the competitive skincare market. . . ✅ Read on at the link in the comment ✅ . . #FacebookAds #PerformanceMarketing #Medytox #CaseStudy #SuccessStory #TeamNas . . Thasita Noosawat Areerat Phonset

🚧 In the fast-paced world of gaming, getting noticed and attracting new players is tougher than ever. . With so many games out there, sticking to the usual ad strategies might not cut it anymore. . To really make a difference, gaming companies need to think outside the box and try out some less common approaches that can give their ads a serious boost. . This guide is all about those creative strategies that can help you stand out. . We’ll look at some fresh ideas, explore how new tech can help, and show you how to tap into underused channels to get better results. . Whether you're looking to increase installs or get more players to sign up, these tips will help you get more out of your ads and stay competitive in the crowded gaming space. 🔽 Link in the comment for full article 🔽 . . . #GamingMarketing #PerformanceAds #DigitalAdvertising #UserAcquisition #AdStrategy #TeamNas Areerat Phonset Thasita Noosawat

Client replies on Friday: "No worries. Get back to me next week." Me: Already in weekend mode 😎 . . #Memeoftheweek