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Elevate your game with Meta Ads' unrivaled targeting 🎮💡 Perfect for engaging gamers with creative ads! Key Insights: • Access to 2.8+ billion users • Precision targeting based on gaming interests • High engagement with gaming content #gamedev #gamemarketing #gamedevelopment #gamesindustry #videogameindustry #gamedeveloper #marketingagency #indiedev #indiegamedev #indiegamedeveloper

Media Feature: Our Senior Director- Revenues and New Initiatives, Raj Swaminathan shared his insights on the increasing role of gaming influencers in the content creation community, community engagement, and brand image for ADGULLY Key highlights: 1. Metaverse games offer a unique, immersive experience where players are transported into a virtual or simulated world, becoming part of the story as key characters. Unlike traditional games with fixed narratives, players here actively drive the storyline through their decisions, making it highly engaging and almost addictive. 2. The role of gaming influencers, or "Professional Gamers with Large Community following", is set to be monumental as part of the rapidly growing eSports revolution, both globally and in India. 3. With over 50 million gamers in India alone, these eSports pros are akin to professional athletes, participating in major tournaments, both online and offline. 4. As eSports continues to expand, their influence will only grow, attracting more sponsorships, advertising, and corporate partnerships. The financial stakes are set to skyrocket, making these gaming influencers not just stars of their sport but powerful brand ambassadors in the digital and corporate world. 5. There is already significant interest from brands looking to connect with the diverse and growing audience within the gaming ecosystem. 6. . In virtual gaming spaces, issues like abusive language, nudity, and violence can surface, and no brand wants to be associated with such elements. 7. Both traditional and online platforms are becoming increasingly collaborative, integrating features like streaming, sharing, and other tools that complement newer platforms, allowing them to benefit from mutual synergies. Read the full story here: Part 1: https://lnkd.in/ddjytume Part 2: https://lnkd.in/dpPUMxHF #GlobaleMedia #gaminginfluencers #onlinegaming #branding #media #thoughtleadership #adtech

Drawing inspiration from my last repost talking about Shuvadip Banerjee’s outstanding marketing strategies for ITC Limited, here’s something more I want to share! “In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now” that’s Digiday saying it too! While gaming marketing is all set to become the centre stage for brands in 2024-25, usual or basic ad formats are not something you’d want to go for. Customized brand integrations is what we’re looking at! Imbedding brands into in-game experiences seamlessly is something revolutionary for the gaming marketing industry. It helps you reach the right (interested) audience, hold their attention and give them an experience that’s truly immersive and engaging! 💯 And that’s something we nail at doing at StreamO! We make your brand reach the Gen Z in the most exciting way! 🚀 🔥At StreamO, we’ve built India’s largest community of videogame watchers. We have over 20,000+ streamers influencers that attract a massive, dedicated audience. Whether you’re a budding brand or an industry giant, StreamO is your ticket to connecting with this vibrant community and driving unparalleled engagement. 🌐🚀 Ready to dive into the world of gaming marketing and elevate your brand? Join us at StreamO and become the buzz among Gen Z! #GamingMarketing #GenZ #VideoGameWatchers #BrandEngagement #StreamO #TushaarGarg

We’re excited to announce a powerful #partnership between Gameloft for brands and NumberEight! 🎉 Combining NumberEight's ID-less, privacy-first data solutions with Gameloft’s COMBO! Gaming Media Network, we’re unlocking new levels of audience targeting across 1 billion monthly active users. With Number Eight precise, privacy-compliant insights powered by machine learning, detailed #audience segments are unlocked, allowing brands to deliver personalized, impactful in-game ads—reaching the right audience at the right time in an immersive, engaging way. 🎯 The advertising landscape is rapidly shifting, with mobile gaming leading the way by offering unparalleled engagement opportunities. As two-thirds of Millennials are active #gamers 🎮 and mobile game ads prove to be 2.5 times more effective than typical internet ads, the future of #advertising is undeniably interactive. 💡 "We are excited to partner with Gameloft and encourage advertisers to venture boldly into the world of gaming and reach audiences they otherwise wouldn’t be able to via traditional channels by leveraging ID-less and future-proof data solutions." says, Abhishek Sen 🔜 AWNewYork Sen, CEO of NumberEight. “We are thrilled to partner with NumberEight to enhance audience targeting capabilities across our extended premium gaming media network, COMBO!." says Jean-Baptiste Godinot, EVP of Gameloft for brands. 🤝 Read the full press release below https://lnkd.in/gtk4m7PD #Gameloft #Gameloftforbrands #COMBO #NumerEight #InGameAdvertising #VideoGames #MobileGames

🎯 Targeting the right players is key to winning in mobile gaming! Discover how to pinpoint your audience segments effectively for maximum engagement and success 🎮

Naver and Daum are two of the most widely used search and social platforms in South Korea and we have proven success dominating their search results with the PC games that we're advertising with thanks to our on the ground territory manager Here's our tried and tested marketing plan for a recent marketing services campaign for a Playstation PC ported game; - A series of collaborations with local Influencers - Korean gaming press coverage - Fully translated emails - Daum (Kakao) coverage - Ruliweb display - Naver blog posts and a PPC campaign - Fully translated home page take over and product page on the GMG store It was a very modest investment not a multi million pound campaign. Wanna discuss Korean PC games marketing in more detail? #pcgames #gaming #marketing #pcgaming #videogames #pc #naver #koreanmarketing #gamingindustry #daum

🎯 Future of Gaming Ads! The future of advertising in the Brazilian iGaming market is shaping up to be more dynamic, targeted, and engaging than ever before. Here's what to expect as the industry evolves under regulation: 📺 Strategic Sponsorships: Expect to see more operators partnering with major sports leagues, teams, and events, creating deeper connections with fans through integrated campaigns. 📢 Creative Advertising: Regulations will encourage innovative approaches to marketing, focusing on content that informs and entertains while adhering to responsible advertising standards. 🤝 Influencer Collaborations: Influencers will play a key role in connecting brands with their audiences authentically, driving engagement with targeted and relatable content. 💡 Player-Centric Campaigns: Future ads will prioritize transparency, responsibility, and player education, building trust and long-term loyalty. 🚀 Digital Dominance: From programmatic ads to immersive formats like AR/VR, the digital landscape will lead the way in delivering personalized and impactful campaigns. The new era of gaming ads is about creating value—for brands, players, and the industry. Stay tuned as we shape the future together! #PropaneInsights #GamingAds #iGamingBrazil #MarketEvolution

The data science game changer in esports. Gaming has transformed into an $168 billion industry, establishing itself as the leading sector in entertainment. dentsu's Paul Stemmet and Shaloam Mutetwa say in South Africa, the video games market is projected to reach approximately $72.35 million in 2024, with an annual growth rate of about 5.93% projected through 2027. Dentsu’s initiatives highlight the potential of in-game advertising (IGA) and esports sponsorships (influencer marketing) to reach global audiences. #esport #datascience #influencers #ingameadvertising

Why the unique Pl4y Media approach will be successful? Advertising on gaming and esports platforms is an increasingly effective strategy for brands aiming to attract younger customers. Here are several key reasons why: Massive Youth Engagement: Gaming has over 2.7 billion players globally, with Gen Z and millennials leading the charge. High Engagement: Gamers interact with brands directly through immersive and interactive experiences. Esports Growth: Esports viewership is booming, offering brands access to 500M+ highly engaged viewers. Precise Targeting: Gaming platforms offer data-driven ad tools to reach the right audience effectively. Influencer Power: Gaming influencers have huge sway with younger fans, creating authentic brand connections. Innovative Ad Formats: In-game ads and rewards feel less intrusive, integrating seamlessly into the experience. Cultural Relevance: Gaming is a key part of pop culture, allowing brands to stay relevant and connected. As younger audiences shift away from traditional media, gaming offers an exciting, high-engagement platform to build brand loyalty and relevance.

How operators can maximize brand awareness with DOOH and Audio ads, by Sportradar https://lnkd.in/dWFi8_k2 (ST Gallen).- Amidst the fierce competition amongst betting and gaming operators to acquire new customers, success often relies on a brand being known. Yet, establishing a strong brand presence with a target audience can be a daunting task with traditional awareness channels requiring significant budgets and having limited targeting. #sportradar #bettingsoftware #sportsbook #sportsgaming #sportsbetting #onlinebetting #betting #bettingsolutions #virtualsports #onlinecasino #onlinegambling #onlineplatform  Sportradar