Nasmedia’s Post

Food safety is our collective responsibility.

Looking for retail innovations & concepts in #seoul #Southkorea - any ideas or hints? Found the first one upon arrival: Ice Factory - very high quality and tasty ice cream vending machines & kiosks. It’s mostly about the products which are truly different from the ice cream we know from most global markets in the USD 89+ billion industry. Anyone with great hints for Seoul - please share in comment or DM. #retail #retailinnovations #korea #seoul #fjxgroup

I'm thrilled to share the exciting developments and insights from our recent "Innovation Starts Here" event, where we delved into the latest trends and consumer preferences within the beverage industry. This event provided a platform to explore Tetra Pak's innovative solutions that cater to the evolving demands of consumers.    Our discussions highlighted three key demand spaces that are shaping consumer choices today: 🍿 Snacking Time: Consumers are looking for convenient beverage options that complement their snacks.    🧘 Functional Care: There is a growing preference for beverages that offer functional benefits, supporting health and wellness.    ⏰ Getting Ready for the Day: Functional beverages that prepare consumers for the day ahead are becoming increasingly popular.    Getting ready for the day is particularly relevant in the Ready-To-Drink (RTD) coffee and tea segment. The RTD tea and coffee market within the Southeast Asia region is experiencing significant growth, driven by evolving consumer preferences towards healthier and more convenient beverage options. Notably, Gen Z and Millennials, who make up a substantial portion of the population, are leading this shift. Their preference for sustainable and innovative packaging solutions presents a substantial opportunity for brands to capture market share.    Moreover, there is an increasing demand for RTD beverages infused with functional ingredients and unique flavors. Brands can create a variety of offerings such as Lemon Jasmine Tea, Peach Oolong Tea, Jasmine Tea Soymilk, Orange Americano, and Green Coffee with Guava. These innovative flavors cater to the diverse tastes and health-conscious preferences of modern consumers.    Currently, PET (Polyethylene Terephthalate) bottles dominate the market. However, there's a growing potential for carton packaging solutions to increase their market share. Carton packaging aligns with the health and wellness trends that consumers are increasingly valuing. It also offers a sustainable alternative, which is a key consideration for today's environmentally conscious consumers.    At Tetra Pak, we are committed to providing end-to-end solutions tailored for the RTD coffee and tea segment. Our offerings address the industry’s need for innovation in both packaging and product development. By leveraging our expertise, brands can capitalize on consumer trends toward health and wellness, ensuring their products meet the highest standards of quality and sustainability.    As we continue to innovate and adapt to the changing landscape of the beverage industry, I invite you to explore how Tetra Pak can help your brand stay ahead. Let’s work together to create products that not only meet consumer demands but also contribute to a sustainable future.    Discover more about our solutions and how we can help you elevate your RTD offerings.   #TetraPak #Innovation #RTDCoffee #RTDTea #MSPI #Sustainability #BeverageIndustry 

Nowadays, companies are fighting to attract people’s attention. Whether it’s through social media marketing, offline marketing, or newsletters, it’s definitely a challenging task to stand out from the crowd, be seen and noticed. To show you some of the best public relations examples, we introduce you to some of the most creative, impactful, and successful PR campaigns done by companies of various sizes and from different industries. #1 Carlsberg and the “Adopt a Keg” Campaign In an attempt to deal with the challenging period of time mixed with isolation caused by the COVID-19 virus, the world’s famous beer company from Denmark came up with a highly innovative and thoughtful “Adopt a Keg” campaign in 2020. The pandemic forced plenty of us, including bargoers, to stay home and avoid public gatherings. Many people had to say a firm “No” to our favorite meetings in bars and restaurants. Luckily, Carlsberg found a very interesting solution to respond to the decreasing number of beer units sold, while also staying on top of their efforts to maintain great brand awareness and image. During the campaign, customers could scan Carlsberg products bought in-store to fill a virtual keg. When the establishments reopened, customers would receive two free beers for every 4 cans that they scanned with their smartphone while in isolation. Besides generating immediate in-store sales, this PR campaign built a lasting impression for the brand by emphasizing the importance of the safety and health of its consumers. It showed a customer-centric approach that is adjusted to the current situation and puts consumers’ needs first. https://lnkd.in/dQhTKziy

Feeling overwhelmed by the fast-paced changes in the food industry? You're not alone. Embracing eMenu can streamline operations, reduce costs, and offer a sustainable solution. Share your thoughts or experiences below! #emenu #digitalemenu #qrmenu #restaurantmenu

UESHIMA COFFEE VIETNAM

Luckin Coffee partners with Hextar Industries to launch in Malaysia, aiming for a January 2025 debut amid a competitive coffee market landscape. https://lnkd.in/gZw6nV7Q

🌏 Heading to Singapore next week, right where Asia’s robotics and AI markets are booming! With rapid adoption expected, how are companies preparing, and what trends should we watch? Got insights or connections there? Let’s meet—schedule with me below!

𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗞𝗶𝗸𝗸𝗼𝗺𝗮𝗻 𝗰𝗼𝗻𝗾𝘂𝗲𝗿𝗲𝗱 𝗘𝘂𝗿𝗼𝗽𝗲 𝘄𝗶𝘁𝗵 𝗹𝗼𝗰𝗮𝗹𝗶𝘇𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻𝘀! 🌍 Dive into their success story in just 4 minutes: https://lnkd.in/eJTjzVFP #Marketing #MarketingStrategy #EuropeanExpansion #GlobalSuccess #InternationalBusiness