Ibbaka's Steven Forth recently joined Pricing I/O's Marcos Rivera and Omnia Alliance Group's Salim Mohammed on The Bundle and we have Part 1 for you to check out. They unpacked some critical topics that are shaping the future of pricing strategies, including: The importance of simplicity in naming SaaS offers to enhance customer understanding.🧠💡 Why clarity in pricing is essential to avoid lost sales opportunities.💰🚫 How dynamic pricing models and AI agents are poised to transform traditional tiered pricing structures.🤖💲 The growing role of conversational interactions on pricing pages.💬💻 How generative AI is reshaping the landscape of B2B sales and pricing strategies.🌐🔄 🎧 Tune in to hear the full discussion and insights into how AI is driving the next wave of innovation in B2B SaaS pricing! #b2bsaas #pricingstrategy #aiagents #dynamicpricing #generativeai #saasgrowth #buyerjourney #pricingclarity #futureofpricing #aipoweredgrowth #saaspricing #salesinnovation #pricingmodels #customercentricity #b2bsales #pricingpageoptimization #saasoffers #simplifiedpricing #aiforbusiness #salesstrategy https://lnkd.in/g_zBaejJ
Ibbaka
Software Development
Vancouver, British Columbia 1,816 followers
Ibbaka's Customer Value Management Platform helps B2B SaaS companies communicate value, price smarter and grow faster.
About us
Ibbaka is a comprehensive Customer Value Management (CVM) platform designed for B2B SaaS companies and businesses delivering value through software and data solutions. Combining a powerful platform with extensive consulting experience, Ibbaka helps organizations quantify, communicate, and capture value effectively throughout the customer lifecycle. The platform serves as a centralized hub for managing value models, value stories, pricing strategies, and customer insights. It replaces disconnected spreadsheets with an integrated system, ensuring consistency across teams and enabling data-driven decision-making. Ibbaka is valuable for product management, marketing, sales, customer success, and finance teams aligning efforts around value creation and capture. Key features include: • Value Model Engine: Develop configurable value models reflecting economic benefits • Pricing Engine: Create pricing models connected to value metrics • Value Stories: Generate interactive value proposition presentations • Value Pricing Dashboard: Monitor value delivery and pricing performance in real-time • Use Case Configurations: Tailor models for specific scenarios Ibbaka's consulting services address critical business challenges: • Increasing average contract values and accelerating sales cycles • Improving net revenue retention and reducing churn • Optimizing pricing strategies for revenue and profitability • Aligning teams around value-based conversations • Demonstrating ROI throughout the customer journey Ibbaka conducts extensive research on trends like AI monetization, NRR optimization, and SaaS benchmarks. This research informs pricing innovation and helps clients navigate complex markets with data-driven recommendations. By integrating its platform, consulting expertise, and research efforts, Ibbaka empowers companies to make informed strategic decisions, enhance customer relationships, and drive sustainable growth in the competitive SaaS landscape.
- Website
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http://www.ibbaka.com
External link for Ibbaka
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Vancouver, British Columbia
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Pricing Strategy, Price Optimization, Customer Value Management, Value Based Pricing, Value Based Sales, Pricing Models, Discount Management, Value Models, Willingness to Pay, AI Monetization, Sales Enablement, Customer Retention, Renewals, Value Based Selling, Value Consulting, Value Selling, Sales Management, Value Messaging, Value Stories, and Value Communication
Locations
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Primary
555 W Hastings St
Vancouver, British Columbia V6B 1L6, CA
Employees at Ibbaka
Updates
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Just listened to the latest SaaS Builder Podcast... Mind = Blown 🤯 Ibbaka's Steven Forth and Maxio's CEO Randy Wootton dropped some serious knowledge bombs about #GenAI in SaaS pricing. Check out the full discussion below 👇👇 👇 https://lnkd.in/g3pHa8MQ Here's what got us excited: • AI is turning months of value modeling into HOURS • Adaptive pricing is becoming a reality • We're on the cusp of truly understanding customer value But here's the kicker... Most SaaS companies are still stuck in the dark ages of pricing. Are you ready to level up? Because if you're not using AI to optimize your pricing... You're leaving money on the table. Big time. Who else is pumped about the AI revolution in SaaS? #AI #pricing #AImonetization #monetizingAI #pricingstrategies #arr #nrr #pricing2025 #futureofai #futureofpricing #pricingmodels #aimodels #saasmetrics #cashflow #saasceos #b2bsaas #b2b #packaging #pricing
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Karen A Chiang, Rashaqa Rahman & PeakSpan Capital are going live in less than 30 minutes! ⏱️ What: The Value Narrative – Integrating Value & Improving Engagement Across the Customer Lifecycle When: 9am PT / 12pm ET Where: Zoom Register Here 👇 https://lnkd.in/gyMpKpp4 Even by joining for 5 minutes, you'll get the slide deck and recording. 🎁 What's on the Agenda for the Final 2024 Master Class? 🤿 Going deep into the Value Cycle framework 🔎 Uncovering strategies to maximize customer lifetime value 🪨 Exploring how to tailor value propositions to your unique audience 🧑🏫 Mastering the art of value positioning throughout the customer journey New to the community? A seasoned pro? This session is designed to level up your value game no matter what. 💪 #value #b2bsaas #b2bvalue #valuechampions #valuedelivery #value2024 #value2025 #valuecommunication #customersuccess #valuemarketing #pricing #pricingstrategy #pricingforsuccess #aimonetization #AI2025 #growthstrategy #peakspan #VC #ibbaka #PE #valuecycle #valuemodel #customerjourney #customermap
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🎉Wrap Up 2024 with Our Ultimate Value Cycle Insights Master Class with Ibbaka & PeakSpan Capital🎁 🔔Heads up for tomorrow! Ibbaka's dynamic duo, Karen A Chiang Chiang (Co-founder & Chief Value Officer) and Rashaqa Rahman (Principal Consultant) are set to explore the Value Cycle framework in greater depth, building on the groundwork laid in their Measuring Value Master Class. Our Final 2024 Master Class spotlights: • 🎯Adapting strategies to align with your audience's distinct needs • 🌟Artfully weaving value propositions into each stage of the customer journey • 💡Uncovering high-impact opportunities within the Value Cycle • 🧩Seamlessly blending value models, packaging, pricing, and compelling storytelling 🎄Recognizing the holiday rush, we've made it easy – a quick pop-in during the live session guarantees you'll receive both the slide deck and full recording.📊 #pricing #pricingstrategy #valueproposition #customervalue #valueengineering #businessstrategy #marketingstrategy #pricingmodel #valuecreation #businessgrowth #revenuegrowth #profitability #competitivepricing #valuebasedpricing #pricinganalysis #marketanalysis #customerinsights #businessoptimization #strategicpricing #valuemanagement
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🚀 Amazon's Big Moves in Generative AI: Shaping the Future of AWS Amazon is making bold strides to establish a growth flywheel for Amazon Web Services (AWS) in the generative AI era: • Introducing Trainium chips as cost-effective alternatives to NVIDIA GPUs16 • Launching the Amazon Nova family of foundation models27 • Embracing a multi-model approach, recognizing that no single model will dominate With Nova models offering competitive pricing compared to alternatives, Amazon is set to disrupt the AI landscape. So, what does this mean for packaging and pricing in 2025? • Expect more flexible, cost-effective AI solutions • Watch for increased competition in model marketplaces • Prepare for a shift towards customized, industry-specific AI offerings What's your take on Amazon's AI strategy? How do you see it impacting your industry? #amazonflywheelai #generativeaipartners #awsreinvent2024 #amazonnova #aiinfrastructure #aimonetization #multipleaimodels #smalllanguagemodels #aiagents #sustainableaigrowth #aipricing #googlegemini #aicompetition #salesforceai #microsoftai #openai #aipackaging #b2bai #aipricingstrategies #ibbakaaistrategy
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Value Champions! 👋 Exciting news for our Customer Value Community! 🎉Join Us for a Game-Changing Final Master Class for 2024 with PeakSpan Capital and Ibbaka! What: The Value Narrative – Integrating Value & Improving Engagement Across the Customer Lifecycle When: Tuesday, December 17th @ 9am PT / 12pm ET Where: Zoom Register Here 👇 https://lnkd.in/gyMpKpp4 If you join live...(even for 5 minutes), you'll get the slide deck. Karen A Chiang and Rashaqa Rahman are back with Part 2, and it's shaping up to be an unmissable session! What's on the Agenda? 🤿 Diving deep into the Value Cycle framework 🔎 Uncovering strategies to maximize customer lifetime value 🪨 Exploring how to tailor value propositions to your unique audience 🧑🏫 Mastering the art of value positioning throughout the customer journey Whether you're new to the community or a seasoned pro, this session is designed to level up your value game. 💪 #valuechampions #customervaluecommunity #masterclass2024 #peakspancapital #ibbaka #valuenarrative #customerlifecycle #valuecycleframework #customerlifetimevalue #valuepropositions #valuepositioning #value #engagementstrategies #valuedriven #valueintegration
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In today's rapidly evolving business landscape, companies are revolutionizing their offerings and exploring novel competitive strategies. Amidst this transformation, the role of Chief Value Officer (CVO) has emerged as a crucial position. #ibbaka #chiefvalueofficer #b2bsaas #customervalue #valuecreation #customercentric #saasmarketing #businessstrategy #customerexperience #valueproposition #customersuccess #saasmetrics #businessgrowth #markettrends #customerinsights #innovationinsaas #customerloyalty #competitivedifferentiation #roi #businesstransformation
Why Ibbaka has a Chief Value Officer and why you need one as well
Ibbaka on LinkedIn
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🚀 AI Pricing and The Ethical Tightrope ⚖️ How do companies price their AI offerings? Here's the deal: 🔍 Transparency is key. Black-box algorithms erode trust. Companies need to explain their pricing clearly. ⚖️ Fairness matters. Bias in pricing models can hurt certain customer segments. Regular audits are crucial. 🚪 Accessibility is non-negotiable. High costs can shut out small businesses and emerging markets. Tiered pricing models can help. 🌱 Sustainability is the new frontier. The energy demands of AI are massive. How do we factor environmental costs into pricing? The solution? Outcome-based pricing. Generative pricing models. Early stakeholder engagement. Ethical audits. Companies like OpenAI, Microsoft Azure, and Amazon Web Services (AWS) are leading the way with innovative, ethical pricing strategies. The future of AI pricing isn't just about the bottom line. It's about building trust, ensuring fairness, and promoting inclusivity. What do you think? How can we make AI accessible to all while still driving innovation? https://lnkd.in/gn2mfxZP #aipricing #ethicalai #fairpricing #accessibleai #sustainableai #transparentpricing #inclusivetech #aiethics #valuepricingai #generativepricing #pricingstrategy #aimonetization #responsibleai #trustinai #aiinnovation #pricingmodels #aiaccountability #fairai #aigovernance #aiadoption #pricingethics #aieconomics #equitableai #aiforall #aipolicymaking
Ethical Considerations in AI Pricing: Balancing Profit and Accessibility I Ibbaka
ibbaka.com
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Outcome or results based pricing is a dominant theme in B2B SaaS these days. But can cybersecurity companies leverage this? #outcomebasedpricing #resultbasedpricing #valuebasedpricing #cybersecurity #usageeconomy #pricingstrategy #attributionchallenge #businessasusual #ibbaka #generativeai #perplexity #kpis #securitymetrics #crowdstrike #conceptblending #dynamicpricing #softwarepricing #innovationpatterns #blendingandconceptualintegration #pricingmodels
Can Cybersecurity Companies Leverage Outcome Based Pricing?
Ibbaka on LinkedIn
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🤖Do you want to Shape the Future of AI in B2B SaaS? Participate in Ibbaka's 2nd Annual AI Monetization Survey for 2025. Insights are crucial in shaping the future of the B2B industry, that's why we're inviting you to participate in our 2nd annual AI Monetization survey that will form the basis of our 🔥 highly anticipated 2025 AI Monetization Report🔥 Why participate? • You will be at the forefront of AI trends in B2B SaaS • You'll gain early access to the comprehensive report • You will influence strategic decisions in the industry • You'll get to benchmark your AI monetization strategies against peers In the end, your participation will help create an invaluable resource for the entire B2B SaaS community. 👇This will only take a few minutes of your time 👇 https://lnkd.in/gRHP8XRe #aimonetization2025 #b2bsaas #futureofsaas #aitrends #strategicinsights #benchmarkingai #saasrevolution #aiindustryreport #b2binnovation #monetizationstrategies #aibenchmarking #saascommunity #aisurvey2025 #futureofai #b2btech #saasinsights #aimonetizationreport #strategicdecisions #saasevolution #aiinb2b