DECIEM | THE ABNORMAL BEAUTY COMPANY

"Skincare enthusiasts trace the popularity of hyaluronic acid to The Ordinary’s hero product, Hyaluronic Acid 2% + B5. The skincare brand, known for its ingredient-led approach and accessible price points, have been constantly mentioned as a trailblazer in popularizing this hero ingredient in the mainstream market. Just this year, the brand reformulated its most iconic serum, resulting in a product that feels lighter on skin without compromising high concentrates of HA. The 2.0 version from The Ordinary uses five forms of hyaluronic acid. It is also infused with Ceramides, which protects the skin barrier and locks in moisture. Pro-vitamins B5 or Panthenol helps to improve moisture retention and overall skin radiance." Thank you so much Forbes for including us! Check out the full article here: https://lnkd.in/ewQ4Nzz6

"This serum blends matrixyl peptides and hyaluronic acid for a potent formula that boosts elasticity and hydrates skin. The formula includes 10 percent matrixyl, which helps to target fine lines and wrinkles" We're so happy to be one of @elle top 5 Matrixyl serums. Thank you for your review! Check it out for yourself via theordinary.com and be sure to explore the full article here: https://lnkd.in/eWDPNUSB

Welcome to DECIEM's 3rd annual gingerbread house contest. This year’s contest brought passion, skill, and even some tea 👀

Thank you so much Vogue for choosing The Ordinary Ascorbyl Glucoside Solution 12% as one of your 16 top Vitamin C products. Ascorbyl Glucoside Solution 12% offers a lightweight, water-based formula that helps reduce signs of aging by brightening and balancing uneven skin tone. Check it out in detail via theordinary.com and be sure to explore the full article via https://lnkd.in/e7aHVaU

Imperfection, repurposed ♻️ When it comes to sustainability, we don’t have all the answers—but every step counts. Bottles that couldn’t be used to store your serums have found a new purpose as glass trays to store your favourite formulations. Less waste, more reuse. It’s our gift to you (and the planet) 🌎 Enjoy a complimentary glass tray with a minimum spend of $25 in selected US standalone stores, while supplies last: 📍5th Avenue, NY  📍26 Prince St, NY  📍1401 N Milwaukee Ave, Chicago — From December 9th to 31st, 2024, receive 1 complimentary The Ordinary Glass Tray when you spend a minimum of $25 on The Ordinary products in-store at select The Ordinary Stores*. One per customer, only while stocks last. Not applicable outside the promotion period. Not valid with other offers. DECIEM reserves the right to amend/cancel this offer at any time. Full Terms and Conditions apply, see https://lnkd.in/esbpNzfq.  *5th Avenue, New York / 26 Prince Street, New York / 1401 N Milwaukee Avenue, Chicago

For the past six years, DECIEM has taken a stance against Black Friday, throwaway culture and shrinkflation by offering a month-long discount across all our products and closing our shops on a day when pressure to buy is at an all-time high. Our position has stayed the same. We don't believe that businesses need to race to the bottom. After all, flash sales don't always lead to better choices, and skincare requires consideration. Thank you Campaign Live for featuring us. Please explore the full article here: https://lnkd.in/eutHf4A7

Bye-bye, Black Friday 👋 No panic purchases here. We're closing all our stores and going offline because we think it's important to shop slowly and wisely--but not today 🤭 This shouldn't be news for those of you who have been with us. We've spent this month advocating for a more considered approach to purchasing–because the best decisions take time. See you tomorrow 🤍

Take a look at our favorite moments from the AFROTECH conference! We were so excited to represent DECIEM | THE ABNORMAL BEAUTY COMPANY alongside The Estée Lauder Companies Inc. once again. As the largest conference of the year for Black talent in tech with a global community of 20,000+ innovators, AFROTECH offered a series of digital and in-person events filled with dynamic programming. During the conference, recruiters from our Online/E-Commerce, Information Technology, Enterprise Marketing & Data, Supply Chain, Regions and Brands engaged with 1300+ attendees with leading skill sets in their field. As an official sponsor, we are excited to build on our commitment to advancing inclusion, diversity, and equity in talent pipelines through networking opportunities. #ELCHighTouchTech #Afrotech #TheOrdinary

The sweetest memories were made in Seoul with Home In Heven. We filled the space with handcrafted vanity pieces and our recycled bottles that were glass-blown into beautiful pieces of art. Do you want us to see us in your area? Let us know where!

Stay cool, calm and fermented—our latest addition is here 🌹 Our new 100% Fermented Rose Hip Seed Oil uses fermentation to enhance the oil’s firming and skin-soothing capacity, which means you can target signs of aging and redness, all while keeping your skin hydrated throughout the day💧 While you’re shopping slowly this month, consider finding your comfort level and trying something new, with 23% off until December 6. Redness relief at the ready– theordinary.com