DECIEM | THE ABNORMAL BEAUTY COMPANY’s Post

You have been getting this wrong! 🚨 Stop Overusing Urgency in Marketing! Urgency sells, but overdoing it can kill trust.  Tommy Hilfiger spammed me with "last-minute Black Friday deals" even weeks after Black Friday ended.  And It made me question the brand’s credibility and intentions.  Here’s the takeaway:   👉 Urgency works when used sparingly and genuinely.   👉 Overusing it feels manipulative and frustrates customers.  Remember, building trust > chasing quick conversions.  Watch the video to know why moderation is key and how to strike the right balance!  What’s your experience with overused urgency tactics? Share below! ⬇ #cro #conversionrateoptimisaton #marketing #ecommerce

🛍 Ahead of Black Friday, Louise Findlay-Wilson is in Creativepool discussing how the infamous sale period can be as much of a risk for brands as it is a sales opportunity. Read the full piece below 👇 https://lnkd.in/e8pu_rSc #blackfriday #reputation #branding #marketing

I was chatting with Chelsea Harding yesterday about a brand I've been wanting to try for ages, only to see it sell out of its best-sellers within the first hour of its Black Friday sale. A brand like this must know how to manage its stock levels during such a huge sales event, right? Our theory - they’re intentionally marking top-selling items as "out of stock," allowing them to still advertise a "sitewide sale" without having to discount their best-sellers. I've now had a closer look and noticed this across multiple brands. It’s "clever" marketing, but not exactly the best experience for a first-time customer 🥲 Have I been missing this trend in past years, are businesses just getting more savvy with each Black Friday, or are they genuinely selling out in 30 minutes? #justagirlwantingtotrygreenspowder

Once renowned for sprawling queues and bust ups falling on just one day of the year, Black Friday looks quite different in 2024. Beyond Corporate’s Georgia Hargreaves discusses why businesses should be careful when advertising their Black Friday deals, looks at previous mistakes made by household brands, and offers her top tips on how to avoid misleading your customers this Black Friday. Read here: https://shorturl.at/KFMXn #advertising #marketing #blackfriday #sale #advertisinglaw #commerciallaw #manchesterlawyers #londonlawyers #cheshirelawyers

Is your brand geared up for this year's Black Friday? Here are three must-haves for your marketing strategy to break through to the right buyers. Learn how we can build your optimal holiday marketing strategy: https://ow.ly/XxtE50U0EYf #blackfriday #marketingtips #marketingstrategy

Puresport's outside-the-box Black Friday Campaign 👇 This Black Friday saw record-breaking online sales in the US, with $10.8 billion spent, a 10% increase from last year. In-store traffic fell by 8%, highlighting the continued shift toward e-commerce. Puresport took a refreshing approach that stood out. Instead of contributing to product oversupply, they sent out empty boxes encouraging creators to fill them with products and return them. They then redistributed these to those in need, aligning perfectly with their values. As Black Friday evolves, initiatives like this remind us that brands can drive impact beyond just sales. 🌍 #BlackFriday #Sustainability #brandbuilding #creatoreconomy Feedstar Pure sports original TikTok https://lnkd.in/gYzxfhv5

Don't let your store get stuck in the trap of discounting to survive! Instead... ✨ Focus on adding value to your stores shopping experience by #levellingup customer service. *cough cough* What's your conversion rate today...? ✨Get creative with new and innovative ways to bring folks into your store so you can stir up that much needed foot traffic. Maybe that's a really funky window display, maybe it's driving engagement over socials, maybe it's a relaunch or re-jig, of your rewards or loyalty program! Start thinking outside the "pop it on promotion" box. ✨Emphasize quality over price! As a consumer I'm always willing to pay a little more for product that I know is of a higher quality. Train up your team on how to explain what makes your product worth the extra cash and higher price point! Would love to hear your take...pop your thoughts in the comments below. 👇👇👇 https://lnkd.in/gyQs_A9K

It’s that time of year when retailers and consumers alike are facing the onslaught of discounts, deals, and sales that come with Black Friday. At the same time, as small business owners, we're forced to think about our own sales and offerings. Do you plan on participating in Black Friday this year? Are you fully against the day and what it tends to stand for? Or are you somewhere in the middle, trying to participate in the holiday with less pressure and stress? In this blog post, I share a comprehensive overview of Black Friday, covering topics like: → Its history → What it takes to create an offer that's effective → Potential challenges with Black Friday deals → How to set goals related to Black Friday as a small business owner And more. Dive in here and then let me know your thoughts in the comments! https://lnkd.in/gw6U-SdH #BlackFriday #AntiBlackFriday #MarketingConsultant #SmallBusinessOwners

Black Friday is always an exciting time of year! One thing to consider is the sustainability of your promotions. Using numerous flyers and posters can become costly, and it's not the most eco-friendly way to do it. Going digital is a great way to elevate and modernise your campaigns! #DigitalSignage #RetailMarketing

Why is this not being discussed? This year's Black Friday falls on November 29. One or two weeks later than in prior years. The most important queries for retail, CPG, and DTC brands are: When should they begin selling their brand? What effects will this date have on customer behavior? Every year, businesses launch their sales far ahead of schedule in an effort to beat CPMs, rivalry, and bloated marketing offerings. This year, how far ahead should they start? Consumers will continue to spend for the holidays despite the US elections and the looming recession. They will continue to pursue the finest offers. From the standpoint of the customer, comparison shopping will remain prevalent. Now is the moment to begin organizing and preparing for BFCM. #ProfessionalGrowth #CareerDevelopment #LinkedInTips #SoftSkills #NetworkEffect #CareerAdvice #dropshipping #business #smallowners #realtors #onlinestore #portfolio #interior #designs