Blanka reposted this
This past weekend, Blanka spent an exciting couple of days at The Makeup Show, A beauty Experience, surrounded by incredible makeup pros and D2C beauty brands who are shaping the future of beauty. A few key themes stood out: 🔑 Quality is key: more than ever, consumers are prioritizing non-toxic, fragrance-free products that deliver on safety and performance. 🌍 Sustainability is a must: from eco friendly packaging to customizable palettes that can be refilled and reused, it’s clear that consumers want beauty that’s both creative and kind to the planet. 💛 Personalization is everything: consumers want beauty solutions tailored to their unique needs, from diverse skin tones to individual preferences. I’m feeling so inspired by the creativity in this space. What trends are catching your attention in beauty right now?