Klue

You want to work on your compete program in 2025, but you don’t know where to start – look no further 👇 Come kick off the year with us and learn with one of the compete PROS at Klue, Mara Konrad on January 10th. She’ll be talking about: How to Build Internal Consensus on Your Competitive Tone. (Please tell us what that is in layman terms) – how do you want your company to sound competitively in sales calls, with customers, in marketing, and many more external facing places 📣 Come join your peers in the new year’s first Power Half Hour, where we meet with members in our community to learn best tactics for the year of competing ahead 💪 Sign up here to save your spot: https://lnkd.in/giEspxfE Event Details: January 10th, 9:30AM - 10AM PST

We had Anthony Pierri 🎸 on Coffee & Compete last week to talk about his work helping Freckle position against their biggest competitor 👀 And it was an incredible window into how some the best of the best think about positioning in an established space (we are such FletchPMM stans). If you’re a small team of one, this episode is a masterclass on how you make a name for yourself, and how you can leverage your top competitors to do so. And it’s a valuable lesson for anyone who decides to use competitive marketing in their messaging. Check out the full episode here: https://lnkd.in/gvq_VAMN

Ladder just dropped a marketing campaign calling out Peloton for copying their product 👀 – and it was masterclass in competitive marketing.

Now you can tag your win-loss interviews in Klue to start organizing your insights 🏷️ Select any moment in the transcript, and you can now bucket it into reasons like company, pricing, onboarding (whateeeeever you want) AND tag it as a positive, neutral or negative insight And now they’ll be nicely organized in your Themes section for your forever reference Happy tagging 👏

This is how you can bring your OWN interviews into Klue Win-Loss 👇 It’s one of our favourite features. And Hunter makes it look just as easy as it actually is. Come ask us about what other amazing stuff you can do with Klue Win-Loss 👀

Santa’s Win-Loss Analysis for Christmas Eve 2024 👇 ✅ Wins: - Delivered 2 billion gifts overnight… he did it again. - Reindeer synergy was at an all-time high. - Didn’t get caught. Not a creature was stirring. ❌ Losses: - Stocking stuffer’s kinda sucked. - Isn’t on Tik Tok yet. - Woke Mrs. Claus up when he returned home. She’s pissed. This is the first year we were asked to do Santa’s Win-Loss, hoping he can use these insights to improve this year. 🎅

Have you seen this guy? He’s clueless. And if you haven’t seen our short film about his story yet, you should check it out. ‘Klueless: A Competitive Deal Story’ is about a competitive deal that goes sideways. And it’s about Jonathan the Account Executive… sorry, ‘J’ the Account Executive. Check it out at klue.com/klueless

"We're different.” “We don't have competition.” “We focus on the buyer." A common refrain in executive meetings. And it sounds good, right?! Being customer-centric is important. But here’s the thing: it’s not based on fact. At Klue Labs, we’ve dissected over 3,400+ buyer interviews, and used our AI to uncover the real reasons deals are won or lost so that you can fix your go-to-market blind spots. And what we found shatters the ‘competition doesn’t matter’ mindset.  

Come join the Power Half Hour with Hunter about ‘Driving Action from Win-Loss Insights’ THIS FRIDAY 9:30am PST: https://lnkd.in/gj2Y5BJ6

This is how you build a 10/10 battlecard that your stakeholders will actually read 👇 1. Context You don’t want to talk about your competitor like they exist in a vacuum. They don’t. You want to show what you do VS. them. Provide context to your stakeholders in an ‘Us vs. Them’ fashion and it puts your competitive differentiation into context. 2. Charge Facts are great, but they’re not fun. You need to give stakeholders a feeeeeeeling. Don’t just state the fact – write it in a way that presents the problem along with the feeling it gives buyers. 3. Specificity Don’t you make a vague claim… DON’T DO IT. Instead, provide specific, provable and impossible to ignore information, stuff that tells the stakeholder exactly what the pain/strength is.