Blink Digital reposted this
Thrilled to have been a guest speaker at IAS by the Internet and Mobile Association of India, where we delved into the art of mesmerizing an audience with sizzling new formats! The session was an incredible opportunity to exchange ideas, explore cutting-edge innovations, and discuss strategies to captivate audiences in a world where attention is the most valuable currency. Sharing the panel with; 1. Neha Jolly Sawhney (Head of Advertising Solutions, Snap Inc. Inc), 2. Gaurav Tyagi (Director Growth, Acko), 3. Rikki Agarwal (Co-Founder, Blink Digital), and 4. Mukesh Ghuraiya (CMO, Modi Naturals ) .... made it even more enriching! Key takeaways from the discussion: 🔹 Personalisation at scale: The importance of crafting hyper-relevant content that speaks directly to your audience’s interests, backed by AI and data-driven insights. 🔹 Immersive formats: Augmented reality, 3D displays, and interactive videos are no longer futuristic – they’re the 'now' to elevate user engagement. 🔹 Short-form brilliance: With diminishing attention spans, short and snappy formats like reels, shorts, and stories continue to dominate. The key? Deliver value in seconds. 🔹 Content with a conscience: Audiences resonate deeply with brands that embed sustainability, inclusivity, and purpose into their storytelling. 🔹 Unpredictability wins: Breaking the routine with unexpected, innovative formats grabs attention – think gamified ads or live, unscripted moments. 🔹 Consistency matters: While experimenting with formats, maintaining a consistent tone, value proposition, and brand voice builds long-term loyalty. A big thanks to the Internet and Mobile Association of India for organizing such a stellar platform for knowledge exchange and inspiration! 💬 What’s your favourite strategy to engage audiences with new formats? Let’s discuss in the comments? #IAS24 #SpeakerSpotlight #DigitalTransformation #CARS24 #Marketing