SW Network (Sociowash)

Festive marketing is evolving—fast! From Myntra’s Big Fashion Festival to Flipkart's Big Billion Days, brands shift from emotional narratives to wit, humour, and sales-driven campaigns. Pranav Agarwal (Co-founder, SW Network) & Jaunty Budhiraja (Business Head, SW Studios) spoke with Ubaid Zargar from afaqs! At SW Network, we’re embracing this pace to deliver impactful stories that connect. What trends did you see this festive season? #FestiveMarketing #AdvertisingTrends #SWNetwork

They said “think out of the box,” we turned it into a plane. ✈️📰  Cleartrip’s Big Billion Days sale just got a creative lift with an origami print ad! Fold away your worries and book your next escape. Mat Jhelo, Bas Niklo! Not just the folding ad, we also made a fun tutorial video which you can reach by scanning the QR code on the ad: https://lnkd.in/gVB_vkiK #BigBillionDays #Cleartrip #OrigamiAd #SWNetwork

🚀 15,000 Creators. 60+ Million Views. 1 Million+ Engagements. 🚀 Proud to share that SW Network (Sociowash)’s Youthbeat has successfully executed one of the largest creator-driven campaigns in India for Myntra's Gen Z brand, FWD! 💥 This groundbreaking campaign saw 15,000 creators generating fresh, trend-driven content weekly, with phenomenal results: 📺 60M+ views 🎯 45M+ reach ❤️ 1M+ engagements From managing the logistics to keeping pace with evolving Gen Z trends, the Youthbeat team ensured every piece of content was aligned with the brand's voice, making FWD a household name for this digitally savvy generation. Huge shoutout to the entire team for flawlessly executing such a herculean initiative and setting new benchmarks in the youth marketing space! 💪✨ #MyntraFWD #CreatorCampaign #FWD #SWNetwork #Youthbeat

We're thrilled to share that our Happier Together campaign for Comedy Central just clinched two global wins at the Lisbon International Advertising Awards—Creative Innovation and Best Use of Film! 🏆🎬 Huge thanks to our amazing team and clients for bringing this vision to life. Here's to pushing creative boundaries and making magic on screen! 🎥 #DoubleWin #LisbonInternationalAwards #HappierTogether #ComedyCentral #SWNetwork

We’re thrilled to partner with Cleartrip on their Big Billion Days campaign “Mat Jhelo, Bas Niklo” inspiring people to escape the ordinary and embrace new adventures! Our print ad transforms into an origami guide, turning life’s frustrations into a paper plane—and a reason to fly! ✈️ A QR code extends the experience with a fun, unexpected video that takes the campaign to the next level. Video Link: https://lnkd.in/gZrGEKFu #MatJheloBasNiklo #Cleartrip #SWNetwork #PrintInnovation

We’re thrilled to share that our Co-founders, Pranav Agarwal and Raghav Bagai, have earned a spot on the prestigious 2024 HURUN INDIA Under35s list! ✨ This recognition speaks to their relentless drive for innovation and leadership in redefining the advertising landscape—pushing the envelope on creativity, digital transformation, and impactful storytelling. At SW Network, we’re proud to be leading the charge as India’s influence in the global advertising arena continues to rise, delivering bold, results-driven solutions that connect with audiences around the world. Read more: https://lnkd.in/g4HDGGd2 #SWNetwork #HurunIndia #Under35

When Flipkart wanted to promote the sale of the iPhone 15 at great discounts during the Big Billion Days Sale. We thought, "Why not take Apple’s help?  Let’s take something they’ve already done and leverage it to boost our sales. And that’s exactly what we did. We changed ‘Shot on iPhone’ to ‘Saved on iPhone’ and leveraged the 2036 Hopefuls campaign to achieve just that! Simple, creative, iconic! #SWNetwork #WorkShowcase #OOH

We’re spicing things up at SW Network as we take on the Digital Mandate for MTR Foods Private Limited (International Business)! 🌍✨ Excited to serve up authentic flavours to even more audiences across the USA, Canada, UK, Germany, Australia, New Zealand, the Middle East, Japan, and Southeast Asia. Sneha Kaul | Pranav Agarwal | Raghav Bagai #SWNetwork #SocioWin

Ready to take your brand and performance campaigns to the next level? 💡 Check our performance marketing case study for Titan International Collection, showcases how we harnessed the power of AI to optimise our campaign, including AI targeting, and achieve outstanding results. Discover how we achieved massive reach, precise targeting, and unmatched brand recall, all this while driving up ROI 🎯 #SWNetwork #CaseStudy #PerformanceMarketing

Bringing in Bappa's blessings to life through our Ganesh Chaturthi topical spots! #SWNetwork #Workshowcase