Daxue Consulting

📉 Leather shoe brands in China are struggling due to shifting consumer preferences and declining demand for traditional leather shoes. 👟 Comfort and value are driving trends, with young consumers opting for sports and “old people’s shoes” like Zuliz for their affordability and comfort. 💡 Innovation in product offerings is key, with brands like Red Dragonfly exploring outdoor and sports footwear to tap into emerging trends. 🔄 Brands are adapting by exploring new growth opportunities, such as outdoor and sports footwear lines. Learn more about the Chinese footwear market here: https://lnkd.in/gMAUJtsJ #Footwear #YoungConsumers #consumerbehaviour #fashion #comfort #productofferings #DaxueConsulting #DaxueStories #ChineseMarket #China

📊 Branding is becoming increasingly crucial in China as local brands rise in popularity due to changing consumer preferences and the Guochao trend. 🏙️ Foreign brands face growing competition, especially in the fashion and luxury sectors, where local brands now dominate, capturing 60% of apparel sales. 💻 Direct-to-consumer (D2C) channels are booming, with China’s D2C market projected to reach RMB 122 billion by 2024, helping brands like Nike and ECCO build stronger connections with consumers. 📱 Social media, e-commerce, and influencer marketing on platforms like WeChat and Xiaohongshu are key to engaging Chinese consumers. Read more: https://lnkd.in/gUUibYWX #BrandingInChina #D2C #ConsumerTrends #MarketingInsights #Ecommerce #LuxuryMarket #DaxueConsulting #DaxueStories #ChineseMarket #China

How do Gen Z and Millennials celebrate Christmas in China? 🎄 Christmas in China may not be a public holiday, but many young people celebrate it. According to Baidu, among those who searched “圣诞节” (Christmas in Chinese) in October this year, nearly 50% were individuals aged 20 to 29 years old. ❄️ Moreover, young parents are celebrating Christmas with their babies. Among posts  on Christmas, “宝宝” (baby in Chinese) was a top keyword, with 24,421 posts mentioning it. Many of these posts showed parents celebrating Christmas with gifts, such as toys, and personalized trees made from plush toys and snacks. 🎁 Among the top product categories mentioned on social media are desserts, clothes, toys, and cosmetics, all of which are good for gift-giving. ⛄ Shuangdan (双旦), literally meaning two “dan”, is a homophone for one character in both “Christmas and “New Year”. During the end of December, e-commerce platforms like Taobao offer Shuangdan sales promotions, incentivizing people to buy gifts for their family and friends. Check out our full article on Christmas in China: https://lnkd.in/eeW6ckG #Christmas #NewYear #FoodAndBeverages #Beauty #Travel #ConsumerTrends #DaxueConsulting #DaxueStories #ChinaMarket #China

🚀 POP MART’s evolution from a blind box toy distributor to a global pop culture powerhouse is driving impressive growth. 🌍In H1 2024, its Mainland China revenue reached RMB 3.2 billion, while international markets contributed RMB 1.35 billion, showcasing a growing global presence.   🎨 With innovation at its core, POP MART is moving beyond blind boxes. Its new product lines, including plush toys, blocks, and accessories, are gaining traction, while the high-end “MEGA collection” continues to resonate with collectors worldwide. 🏰 Strategic collaborations with brands like CLOT and Lamborghini are expanding POP MART’s reach, while the company also focuses on immersive experiences like its first theme park and self-developed game, “Dream Home,” to keep fans engaged. 📈 Despite the dominance of international IPs in the market, POP MART’s in-house creations, like Molly and Skullpanda, are generating impressive revenues and solidifying the brand's position in China’s competitive pop toy market. Read more here: https://lnkd.in/fg7sKWM #POPMART #ToyIndustry #IPDevelopment #GlobalExpansion #Trendy #PopToys#Retail #Innovation #Pop #Culture #GenZ #ConsumerTrends #DaxueConsulting #DaxueStories

📊 China's tourism market is experiencing rapid growth, with domestic tourism reaching 1.419 billion trips and RMB 1.52 trillion in revenue in Q1 2024, up 16.7% YoY. 🏙️ Young travelers seek personalized, immersive experiences, such as exploring historical cities and engaging in "reverse tourism" to discover hidden gems like Tianshui and Yixing. 🌍 Outbound tourism is booming among Post-90s and Post-00s travelers, who are increasingly adventurous and financially independent. There is a growing demand for destinations like Singapore, Thailand, and Malaysia. 🛍️ Chinese travelers continue to splurge on luxury goods abroad, particularly in Europe and Japan. Read more here: https://lnkd.in/gvMj5ay8  #ChinaTourism #OutboundTravel #GenZTravel #DomesticTourism #LuxuryShopping #TravelTrends #ChinaEconomy #Tourism

Temu’s rapid growth: Can its low-cost approach sustain and overcome regulatory risks? ⭐️ Temu is a Chinese online shopping platform owned by PDD Holdings, the multinational conglomerate that owns discount shopping app Pinduoduo. Founded in 2022, its popularity exploded worldwide, with over 337 million downloads in 2023 alone. 🤩 Temu is largely known for its low-price and discounts, with its tagline “shop like a billionaire” highlighting the lavish yet budget-friendly shopping experience. 🚧 Temu is putting pressure on Amazon. While it is not as large as Amazon, however, its influence cannot be overlooked. In fact, in November 2024, Amazon beta launched Haul, a service that allows people to buy an extensive haul of items at low prices. 🚨 However, Temu may face regulatory risks like in the United States. In September 2024, the Biden administration announced it will crackdown on the “de minimis exemption”, which is a policy that exempts of duties and loosens customs checks on packages worth less than USD 800. If implemented, the prices of products from Temu are likely to increase, weakening its competitive advantage. Moreover, Donald Trump has proposed a 60% tariff on goods imported from China. Check out our full article on Temu: https://lnkd.in/gF-sZxnq #Temu #Pinduoduo #Ecommerce #ConsumerTrends #DaxueConsulting #DaxueStories #ChinaMarket #China

📱 China's toy market reached RMB 159.8 billion in 2023, with growth expected in both traditional and pop toys. 🏠 Traditional toys focus on education and play, while pop toys, like blind boxes, are growing rapidly, expected to hit RMB 76.4 billion by 2024. 👶 Millennial parents, especially "only-child" generations, are reshaping parenting by valuing playtime for bonding and fun. 🎮 Generation Z drives pop toy demand, seeking limited-edition items for personal and social fulfillment. 🏢 POP MART leads the pop toy sector with blind boxes, leveraging co-branding to attract young, loyal customers. Read more here: https://lnkd.in/gknbSKfA  #ChinaToys #PopToys #TraditionalToys #ToyTrends #PopMart #GenZ #MillennialParents #ToyIndustry #ChinaEconomy #DaxueConsulting #DaxueStories

📱 Driven by a surge in online engagement and content consumption, livestreaming has reshaped China’s luxury shopping experience. ⚡ With 1.03 billion short video users and 530 million live e-commerce users, digital platforms like Douyin and Kuaishou have become key channels for luxury brands to reach consumers. 🤖 As consumers seek authenticity, brands are adopting “quiet selling” strategies and using AI-generated influencers to maintain trust, while minimizing controversies from human-led livestreamers. 📱 Platforms like Weibo, Douyin, and Xiaohongshu enable luxury brands to build engagement through content marketing, affiliate links, and influencer partnerships. Read more here: https://lnkd.in/gRt9eBCb #LuxuryEcommerce #DigitalLuxury #Livestreaming #ChinaTrends #AIInfluencers #QuietSelling #SocialCommerce #DaxueConsulting #DaxueStories

Meal kits are taking over China’s dining scene! 🍱 The pandemic sparked a boom in pre-cooked meal kits, offering busy consumers convenience and healthier eating options. 📈 JD.com saw a 120% sales jump in ready-to-eat meals between 2021-2023, with online shopping fueling this growing trend. 🥢 There’s something for everyone, from Chinese staples and pre-prepared meats to hotpot kits, western baked goods, salads, ready-to-cook meals, and self-heating foods. 🚚 Delivery services and top brands like Sanquan and Haidilao are making meal kits a household staple across China. Read more: https://lnkd.in/gbWtJjbV #ChinaFoodTrends #MealKits #ConvenienceFood #Dining #Urban #Chineseeconomy #China #Ecommerce #Restaurant #DaxueConsulting #DaxueStories

KTV in China: Is it on its path to decline or looming for another rise? 🎤 KTV was introduced to China in the 1980s and rapidly became popular among young people. Prices vary depending on the room size and time slots, with weekend evenings being more expensive. Although the average price can be a few hundred RMB, it is split among the attendees, making it quite affordable. 🎭 Chinese consumers are not only looking for a place to sing. They are seeking a more complete experience, with more food and alcohol diversity, themed rooms and activities, and new technologies like holographic projections. 🥃 The revenue streams of China’s KTV mainly were from the room usage and the alcohol, food, and other services. In 2022, about 60% of the total revenue were from the sale of alcoholic drinks, food, and other ancillary services, whereas 40% was from room bookings. 🚩 The KTV industry has been declining for various reasons, including limited songs as a result from songs being blacklisted by the government, perceived low cost-effectiveness, and rise of other forms of entertainment, such as karaoke apps and role-playing group games. 👴🏻 KTV is becoming popular among middle-aged and even elderly consumers. In the first half of 2021, KTV clients aged 60 to 70 rose by nearly 30% compared to the same period in 2019. Check out our full article on KTV in China: https://lnkd.in/gnF8e2S8 #KTVinChina #FoodAndBeverages #ConsumerTrends #DaxueConsulting #DaxueStories #ChinaMarket #China