Daxue Consulting’s Post

Temu’s rapid growth: Can its low-cost approach sustain and overcome regulatory risks? ⭐️ Temu is a Chinese online shopping platform owned by PDD Holdings, the multinational conglomerate that owns discount shopping app Pinduoduo. Founded in 2022, its popularity exploded worldwide, with over 337 million downloads in 2023 alone. 🤩 Temu is largely known for its low-price and discounts, with its tagline “shop like a billionaire” highlighting the lavish yet budget-friendly shopping experience. 🚧 Temu is putting pressure on Amazon. While it is not as large as Amazon, however, its influence cannot be overlooked. In fact, in November 2024, Amazon beta launched Haul, a service that allows people to buy an extensive haul of items at low prices. 🚨 However, Temu may face regulatory risks like in the United States. In September 2024, the Biden administration announced it will crackdown on the “de minimis exemption”, which is a policy that exempts of duties and loosens customs checks on packages worth less than USD 800. If implemented, the prices of products from Temu are likely to increase, weakening its competitive advantage. Moreover, Donald Trump has proposed a 60% tariff on goods imported from China. Check out our full article on Temu: https://lnkd.in/gF-sZxnq #Temu #Pinduoduo #Ecommerce #ConsumerTrends #DaxueConsulting #DaxueStories #ChinaMarket #China

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