“Innovation and creativity are what really drive a community forward. For us looking at Web3, this is undoubtedly the next evolution of the internet and it will change the world." - Aaron Lau, CEO & Founder of Gusto Collective. Our CEO was featured in an article on South China Morning Post SCMP and explains into the raison d’être of why brands need to adapt to the emerging Web3 and metaverse worlds to connect with Gen Z. Read the full article here: https://lnkd.in/ghJxHYKJ Thank you Douglas Parkes for the write-up and Josiah PY Ng for arranging the interview. #Brandtech #metaversemarketing #techstartup #web3 #web3marketing #vr #ar #thoughtleadership #entrepreneurship #innovation #community
Gusto Collective
Technology, Information and Media
Hong Kong, Hong Kong 14,188 followers
Asia’s leading Brand Technology group, where tech-powered storytelling and cutting-edge martech solutions converge.
About us
Asia’s leading Brand Technology holding company, where tech-powered storytelling and cutting-edge martech solutions converge to redefine next-generation customer experiences. By seamlessly bridging the realms of Web2 and Web3, the Collective specializes in two key domains: crafting immersive narratives and providing advanced tech-integrated offerings. The Collective is a group of creative storytellers, nerdy data scientists and geeky technologists, who love to create, build and activate innovations that redefine the traditional world of marketing. With a team of more than 200 and offices in Hong Kong, Shanghai, Singapore, Kuala Lumpur, Paris and London, we represent some of the world’s most celebrated luxury and premium brands. Our clients include Harrods, Canada Goose, Swire Hotels, Estee Lauder Companies, CSL, DFI Retail Group, Tourism Australia and LVMH. Founded in January 2020 by Aaron Lau, a renowned technology and branding veteran, the company has garnered widespread industry recognition as Forbes Asia’s 100 Companies to Watch and as a multi-award winner recognised for excellence in NFTs, innovation and creativity.
- Website
-
http://www.thisisgusto.com
External link for Gusto Collective
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- Hong Kong, Hong Kong
- Type
- Privately Held
- Founded
- 2020
- Specialties
- metaverse, augmented reality, metahumans, marketing, luxury, hongkong, growth, branding, gaming, nft, digitalart, startup, pr, consultancy, Brandtech, Digitisation, Data Analytics, Machine Learning, Big Data, Technology, and Web3
Locations
-
Primary
M Place, 54 Wong Chuk Hang Road, Hong Kong
10/F
Hong Kong, Hong Kong 00000, HK
Employees at Gusto Collective
Updates
-
Happy Holidays!🎉 Wishing everyone a festive and joyful celebration from Gusto Collective! 🎄✨ Holiday Hours: Hong Kong office will resume operations on Friday 27th December. Shanghai office will resume operations on Thursday 25th December. Singapore office will resume operations on Thursday 2nd January. Malaysia office will resume operations on Thursday 2nd January.
-
How does the interplay between technology and creativity unfold as AI paves the way for a new era of artistic expression? 🎨📺 In the latest 香港新視點 episode, Aaron Lau, CEO and Founder of Gusto Collective, and MonoC the Metahuman Artist discuss the transformative realm of AI in art and its effects on AI-generated artworks and virtual humans in the artistic landscape. Tune in to the episode here: https://lnkd.in/gVzD_qk4 🌟 #GustoCollective #BrandTech #AI #Web3 #Marketing #Luxury #Innovation #Blockchain #Technology #Web3 #ThoughtLeadership #Metahuman
用人工智能重現昨日歷史 建構平衡時空裡的“城寨”|香港新視點#香港v
https://www.youtube.com/
-
Happy Mid-autumn Festival! Wishing everyone a festive and joyful celebration from Gusto Collective!🌕✨ Holiday Hours: Hong Kong office will resume operations on Thursday 19th September. Shanghai office will resume operations on Wednesday 18th September. Malaysia offices will resume operations on Wednesday 18th September. Singapore will operate as usual. #GustoCollective #BrandTech #Midautumnfestival
-
Gustodians set sail! 🚤 Our Gustodians in Hong Kong celebrated in style aboard a double-decker junk boat at Lamma Island for a day of fun and celebration! ☀️ Amidst laughter, we crafted unforgettable moments that supercharged our team bond and camaraderie. Here's to a day well spent on the waves, toasting to more epic adventures ahead! 🥂 #teamculture #teambuilding #Gustodians #GustoCollective
-
We are thrilled to announce that Tjin Lee, our Head of Gusto Collective SEA, has been nominated for Prestige's Woman of Power award. ✨ This nomination is a testament to her exceptional leadership, dedication, and influence in shaping the industry. ⭐️ Learn more here: https://lnkd.in/eEd_dnP8 #GustoCollective #BrandTech #AI #Web3 #Marketing #Luxury #Innovation #Blockchain #Technology #Web3 #ThoughtLeadership
Women of Power Archives
prestigeonline.com
-
At Gusto Collective, we believe in empowering the next generation and creating opportunities for all ☀. That's why we were thrilled to host the 3rd cohort of students from ARCH Community Outreach (ACO), a non-profit organisation that provides Hong Kong youth exposure to international education and diverse career paths 👩🎨 👨💻 🎭 🎮 🤖. Our Managing Partner, Donald Chan, kicked off the visit with an insightful talk, sharing his own journey in advertising and offering career guidance. Caroline York, our Director of Marketing, and Ivan Ng, our 3D and AI/GC Lead, also led engaging sessions, providing the students a behind-the-scenes look at the dynamic world of marketing and creative technology. Thank you to Bernadette CHOW, the ARCH Outreach team and our very own Ling Hsu for putting this event together. We look forward to continued collaboration and finding more ways to support Hong Kong's brilliant youth ✨ #CSR #Brandtech #CommunityImpact #YouthDevelopment #HongKong #NextGen #CareerInTech
-
Exciting insights from Michael N., our COO, at the Amazon Web Services (AWS) Summit event! 🚀 Generative AI is revolutionizing brand engagement and driving hyper-personalization at scale. Michael highlighted the power of emotional connections in improving consumer engagement and lifetime value. 🌟 Through the new Gusto product launch: AI Photobooth, brands can now put consumers at the center of their brand stories, striking the perfect balance between creativity, personality and innovation. Leverage AI Photobooth to: - Personalize shareable moments and experiences - Create dynamic and interactive content - Omni-channel integration to capture the full marketing cycle Reach out to us to learn more about the capabilities of Gusto’s AI Photobooth to create more impactful experiences 👉 info@thisisgusto.com #Event #GustoCollective #BrandTech #AI #Web3 #Marketing #Luxury #Innovation #Blockchain #Technology #Web3 #ThoughtLeadership
-
Unlocking the Power of Tokenized Loyalty🔑 Our COO Michael N. joined forces with industry experts Christopher Cheung, Regen Au and Amanda Cassatt in a captivating panel discussion hosted by FinTech Association of Hong Kong. Discover the Key Highlights ⭐️ 🔍 Cost-Saving Strategy With the expansion of the user-base within the infrastructure, the shift is now towards fostering relationships. Brands now can allocate their advertising budget more effectively by utilizing a loyalty program based on blockchain technology, which allows for precise targeting, ultimately saving costs in the long run. 🔍 Onboarding and accessibility Although blockchain infrastructure is advanced, there is a requirement for more applications and use cases. Effective communication of these technologies and use cases to a broader audience is vital for promoting adoption. ➡ Follow us to learn more about upcoming networking opportunities and insightful sharing. #Event #GustoCollective #BrandTech #AI #Web3 #Marketing #Luxury #Innovation #Blockchain #Technology #Web3 #ThoughtLeadership
-
How can a brand stand out amongst the glitter and glamour of the jewellery industry? ⭐️ Together with De Beers Group High Jewellery, Gusto Collective supported the brand’s China strategy, strategic communications, and event activation to showcase the best of De Beers. Through a captivating blend of fashion-forward content and meticulously curated events, Gusto repositioned De Beers’s collections to ignite affinity and desire amongst the new generation of Chinese consumers. 💎 #GustoCollective #BrandTech #AI #Web3 #Marketing #Luxury #Innovation #Blockchain #Technology #Web3