The Current

Philip Rist, co-founder and EVP of strategy at Prosper Insights & Analytics, spoke with us on how seasonal shopping has changed over the years, what to make of a 2024 holiday shopping trends survey, which revealed an intriguing tilt back toward in-store shopping and where retail is going next. #retail #marketing #advertising

Daniel Jäger, head of group media at Deutsche Telekom, defines responsible media as media that promotes a positive societal impact, is socially accountable, and is safe for both brands and consumers. He shares how brands can reap long-term benefits from investing in responsible media, even as — and perhaps especially as — the winds pushing the DEI and ESG movements forward seem to be changing. #digitaladvertising #advertising #journalism

In the last five years, Meow Mix has sought to remix its jingle so it can both preserve its widely recognized brand asset and connect with a new generation of consumers. These efforts paid off. Meow Mix has not only breathed new life into an aging asset, but also found a way to make an old-fashioned TV tactic relevant to cord-cutting consumers, so its jingle can get stuck in the heads of many more cat parents to come. #marketing #advertising #connectedtv

"Ad tech is a funny ecosystem where everything changes yet nothing is different. Still, there are themes that are shaping what we should expect for the year ahead." Kinective Media℠ by United Airlines' Mike Petrella predicts what's to come in ad tech in 2025 in an op-ed. #adtech #firstpartydata #advertising

Inside this edition of The Current:    - Some local news advocates are urging smaller newsrooms to use AI to support news gathering and business needs. Could the benefits outweigh the concerns? - In our latest For Context video, we uncover the evolution of the marketing funnel as the internet, social media and smartphones have shaken up how people buy things. - Gen Z consumer spend could reach new heights this holiday season, according to new research. We break down where marketers can engage with the cohort to sway spend. #AI #marketing #digitaladvertising

For advertisers, Gen Z’s love of holiday shopping could be a gift that keeps giving. According to PwC's latest Holiday Outlook, as many as 35% of Gen Z consumers are planning to increase their budgets by 37% compared to last year — a further incentive for marketers to focus their efforts on capturing this cohort's attention. #streaming #marketing #genz

Monks' Bryan Sherman joins our Editor-in-Chief, Stephanie Paterik, to share how vital it is for brands to respect every consumer touchpoint, explaining that consumers are more willing to share their data with brands that can offer a high-quality experience in return. “Not every interaction needs to be a hero, but every interaction needs to be valuable,” says Sherman: https://bit.ly/3VL3xFe

The marketing funnel is a fundamental concept that's been around for 100 years. But in the digital 21st-century world, how is the funnel adapting to the times? In our latest edition of For Context, we break down how the funnel is evolving to keep up with the lightspeed nature of the world, where people can explore and buy products anytime, anywhere: https://bit.ly/3ZK0nT8 #retailmedia #digitaladvertising #marketing

We turned to a pioneer in connected TV advertising, Joel Cox, EVP of innovation and strategy at Strategus , to break down Walmart's acquisition of Vizio to boost its advertising business and explain why there's more to the move than meets the eye. "Programmatic digital advertising, coupled with meaningful proprietary data, is incredibly lucrative and incredibly meaningful," says Cox. #connectedTV #retailmedia #digitaladvertising

Jason Kint, CEO of Digital Content Next, shares why he thinks practical change will come regardless of the outcome of the U.S. v. Google antitrust trial, how journalism could move forward and the next steps from the E.U. He explains, "It starts to really get you thinking on all the ways that information gets distributed and reported out and vetted and the impact on all sorts of things that are really important to expose from reporters and newsrooms. It has a larger impact on the world and democracy than just ad tech." #antitrust #journalism #adtech