The Current reposted this
The marketing funnel is a fundamental concept that's been around for 100 years. But in the digital 21st-century world, how is the funnel adapting to the times? In our latest edition of For Context, we break down how the funnel is evolving to keep up with the lightspeed nature of the world, where people can explore and buy products anytime, anywhere: https://bit.ly/3ZK0nT8 #retailmedia #digitaladvertising #marketing
